Corporate Events Management

CORPORATE EVENTS
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................1
Types of corporate event........................................................................................................1
Leisure v/s corporate event.....................................................................................................2
Corporate events meet strategic goal......................................................................................3
Success of corporate events to achieve goal...........................................................................3
Criteria for identification of potential audience.....................................................................3
Elements of feasibility study..................................................................................................5
Importance of feasibility study...............................................................................................5
Plan for corporate event..........................................................................................................6
Promotion and planning of event...........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The corporate events are those special gatherings of professional people, who come
together at a particular venue and on a particular time. These events are organised with a view to
attain some objective (Cagliano, Grimaldi and Rafele, 2015). The corporate events are organised
with the format and planning to involve certain factors such as formal communicative meeting,
brand endorsement, staff addressing etc. The project on the corporate event management is based
on the well renowned event planning firm, Bespoke Events. This company operates its business
within London and its suburbs. The organisation has an experience of last 25 years. The
company generally plans event for entertainment, media, automotive, fashion, retail and finance
sector these events goes from a low level to high range of capacity of hosting the event. The
discussion on the different range of corporate events is covered. The types of corporate event,
their criteria of organising, key factors of feasibility are also discussed. In the last segment of the
report, the plan for corporate decision is processed in order to execute a corporate event.
Types of corporate event
The corporate based events significantly includes the set of functions that involves the
value and formal security that are organised in the professional work groups, institution,
industry and so on. The different types of corporate events are organised for attaining different
purpose of respective company these types of events are elaborated here as follows:-
Sales meeting: These events are generally held in the organisation at a regular interval of
time. The main reason behind organising a sales meeting is to address each and every individual
that is an integral part of the sales process (Bakke and et. al., 2016). The members of firm,
distributors, wholesalers, renowned retailers, sales team and the existing as well as the potential
consumers are the elements of the sales meeting. The actual purpose of meeting determines the
size of the meeting and by the size of meeting the guests and members are invited. The event
management staff of Bespoke Event London can use the alternates of entraining the staff
members in a sales meeting as this will help in keeping their minds afresh and innovative that
helps to increase the productivity level.
Exhibition: These are essentially the public exhibitions which are attended by an
association as a leads generating action. Such kind of corporate occasion provides assistance to a
business firm in redesigning their image in market as a pioneer before rivals. The major role of
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