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Corporate Global Strategy

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Added on  2020-01-23

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TATA Global Strategy EXECUTIVE SUMMARY3 INTRODUCTION 4 QUESTION 1 4 Portfolio, Integrated Organisation Perspectives and Competitiveness 4 Portfolio organisation perspective4 Integrated Organisation Perspectives 5 Competitiveness 5 Critical Evaluation 5 QUESTION 2 6 Business Model innovation 6 Technology innovation 6 Strategic alliances 7 Mergers and acquisition7 Critical assessment 8 QUESTION 3 8 Corporate governance8 Corporate social responsibility9 Sustainability and leadership 9 Critical evaluation 10 QUESTION 4 11 CONCLUSION 11 REFERENCES 12 EXECUTIVE SUMMARY This report is having details on the Tata Steel

Corporate Global Strategy

   Added on 2020-01-23

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Corporate Global Strategy
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Table of ContentsEXECUTIVE SUMMARY ............................................................................................................3INTRODUCTION...........................................................................................................................4QUESTION 1...................................................................................................................................4Portfolio, Integrated Organisation Perspectives and Competitiveness.......................................4Portfolio organisation perspective...............................................................................................4Integrated Organisation Perspectives..........................................................................................5Competitiveness..........................................................................................................................5Critical Evaluation......................................................................................................................5QUESTION 2...................................................................................................................................6Business Model innovation.........................................................................................................6Technology innovation................................................................................................................6Strategic alliances........................................................................................................................7Mergers and acquisition..............................................................................................................7Critical assessment......................................................................................................................8QUESTION 3...................................................................................................................................8Corporate governance.................................................................................................................8Corporate social responsibility....................................................................................................9Sustainability and leadership.......................................................................................................9Critical evaluation.....................................................................................................................10QUESTION 4.................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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EXECUTIVE SUMMARY This report is having details on the Tata Steel and their innovative changes in their products bywhich they has increase their sales. Opportunities has to find out by the company on which theycan perform their business activities so it is essential for the company and their management touse an effective strategy. Merger and acquisition can help to the company to increase theirstrength in the competitive world. INTRODUCTIONA global strategy defines international strategies and vision of a company for theinternational market (Rothaermel, 2015). It provides a path to the organisation to move forwardto attain pre determined objectives for the global market. Many of the corporate are working inseveral countries of the world as they have the potential to expand their business in moremarkets. so they have to make modification to those particular market's in their global strategy.This present report is based on Tata Steel which is a venture of Tata group that belongs to India.Tata group has been acquired Corus Group PLC in Europe. This report is having portfolioorganisation perspective to manage several products of TATA steel. The company has mademany innovative changes in their products by using business model innovation. Corporate SocialResponsibility helps a lot in improving the products and services which has used by theorganisation which is included in the report.QUESTION 1Portfolio, Integrated Organisation Perspectives and CompetitivenessPortfolio is related to several investments which are made by the organisation to expandtheir power and potential to increase their manufacturing. As TATA steel is working in theinternational market, so it is essential for them to make a better development in their productsand as well as in the potentials to make a betterment in the products. As they are working indifferent countries of the world so it is essential for the company to make integrated activitiesand improve their product range by making investments in the manufacturing units (Hillier,Grinblatt and Titman, 2011). Each and every unit or venture is having different teams whichhave to work according to targets to attain objectives. These teams are required to make properbonding and team work to achieve mutual objectives.
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Portfolio organisation perspectiveIt is a collection of strategies which helps the company in making strategic decisions tomanage the effectiveness to make better developments in the organisation. It is essential andeffective to adopt it by the TATA steel, it can help in developing various products as per theneeds of targeted market and as well as it can help them to increase their sales (Peng, 2013). But,it is necessary for the organization to make better analysis of the target market to develop theirproducts and services accordingly. Integrated Organisation PerspectivesSeveral departments have their targets which are required to be attained within the timeline; it is a breakdown of objectives in different departments which increases the integration ofcompany by increasing the productivity of different teams to align their activities as per thebusiness strategy. It focuses on the particular manufacturing unit to enhance the potentials oftowards the customers and as well as to manage the performance as per the market competition.Tata steel manufacturing is making many types of products for competing with those companieswhich are working in the same sector. CompetitivenessAs the Tata steel is working in the international market, so it is essential for theorganization to improve their production as per needs of the customers. Many of the companiesare working in the steel manufacturing so it is essential for them to increase their production andservices (Ghemawat, 2013). Competitiveness has potential to make regular improvements inproducts and services by which company can ensure success in the market by managing theirsales standards and profit objectives. Critical EvaluationPortfolio organisation perspective can help the TATA steel to make a better productrange by taking effective decisions by developing strategic decisions. By this, the firm canensure their success in the targeted market and portfolio organisation perspective can help themto make better changes in the production by making required changes. But it is a strategicprocess which can take time so sometimes it can take huge time in the decision making to makeeffective changes in product range. So the management is required to use their to make betterdecisions to ensure the success of the company. Tata is multinational company and they have to
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