Role of Corporate Governance in Eliminating Customer Satisfaction Issues

Corporate Governance
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Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of research..............................................................................................................3
Background of research..........................................................................................................4
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................5
Research Questions................................................................................................................5
Rationale of research..............................................................................................................5
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INTRODUCTION
Corporate governance is comprehensively said to be as the integration of rules, regulations,
laws and processes that are being used while operating the businesses activities. It is also being
used with the motive of controlling and regulating all activities in rightful manner. It has also
been acknowledged that corporate governance supports business organisations in enhancing their
sustainability at marketplace by simply helping supporting them in implementing their business
activities in such a manner that does not create any kind of legal obligation in the near future.
Accountability, independence, fairness and transparency are acknowledged as the main four
pillars of corporate governance which is ultimately placing equivalent contribution in developing
strong relationship with the customers by simply satisfying their needs and requirements. By
making use of these pillars business association can easily improvise customers’ relationship that
would contribute in enhancing their sustainability at marketplace in rightful manner. The present
investigation is based on Top Deck Travel, a tour operator company which generally organizes
trips for people belonging to the age group of 18 – 39 years old people. These trips are generally
Europe, North America, Africa, Egypt and the Middle East, Australia, New Zealand, and Asia.
Along with this, the company also offers almost 330 tours in 65 nations. This investigation will
be based on specified research aim, objectives and questions that will provide adequate guidance
to the investigator in determining valuable research outcome towards the research issue. Also,
both the primary and secondary form of investigation would be conducted for obtaining valid
conclusion by simply covering each and every aspect related to it.
Overview of research
Corporate governance is acknowledged as the effective initiative taken by the business
associations through which they can easily execute their business activities without any sort of
legal obligations in the near future. It has been seen that if corporate governance is effectively
used by business organisations then they can easily eliminate the issues which are placing major
influence over the customer satsifaction level. In addition to this, it has also been seen that if any
of pillars such as Accountability, fairness, independence and transparency of the corporate
governance is missing in the business entity then it directly places major influence over the
customers satisfaction level as they won’t be able to trust the company in any manner. It has
been analysed that there are various reasons which might place influence over working pattern of
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