Corporate governance and Market Orientation

Research 1
Research Proposal
(Corporate governance and Market Orientation)

Research 2
Introduction
The research paper describes about the Corporate Governance and Market Orientation of TFL.
Corporate governance includes the combination of rules, laws that are used in the business
operations and control the operations. These are the internal and external factors that affect the
interest of the stakeholders of the company. The TFL company will be involved in this research
project. TFL is included in the local government body that indulge in the transport system of
London. This company works for the network of principal road London transport. The several
transport works are done by the TFL process. The overall network of London maintained by the
process of TFL and the company has the responsibility for the network of principal road routes
but it does not control National Rail services in London. The overall transport of London is
maintained by the TFL and the company also responsible for the construction of new Cross rail
line. TFL performs several functions related to London and manages all the crossroad lines. The
corporate reputation is the overall estimation in which an organization manage all the internal
and external stakeholders as per the profitability of the business. The good business reputation
provides several benefits to the business. The brand value strategy is also important in the
business of TFL as it manages the brand equity that refers used to show the financial status of the
brand and also gives the information related to the worth of brand.
The corporate strategy and governance are used for the overall process of the operations and the
functions of the company (Zaharia and Zaharia, 2015). The collection of mechanism, processes
and relations are included in this process. The operations get controlled by this process.

Research 3
Aims and objectives of the research
The aim of the research project is to analyse the corporate governance and market orientation of
TFL (Transport for London).
Objectives of the research
 To determine the corporate governance and market orientation process.
 To analyse the effectiveness of the corporate governance in TFL.
 To analyse the impact of market orientation in the TFL.
 To determine the failure of the corporate governance
Rationale for the topic
This topic is chosen to determine the corporate governance and market orientation for analyzing
the operations and functions of TFL. This topic gives the brief description about the several
theories related to the corporate governance and market orientation that provide several profits to
the organization. This topic provides relevant information related to the operating practices of the
business. The corporate governance is essential for the transport or any other type of business as
this gives the detailed instructions regarding the business operations.

Research 4
Literature Review
Overview of Corporate Governance and Marketing Orientation
According to the Grossi, et al., (2015), the corporate governance and market orientation used by
TFL to manage all the functions and operations of the business. The corporate governance is
used to developed the capital markets. The different governance theories are also used in the
corporate governance which are stewardship theories, resource-dependence theories and
stakeholder theories. TFL uses the corporate governance for maintain the capital markets of the
business. The governance is one of the important concepts that is used for making the
transportation business proper and effective in the market (Tuan, 2014). The market-orientation
is one of the important process that is used in the overall process of the corporate governance and
manages the marketing activities of the business. The economic activities and globalization are
one of the important process that get affected by the business process.
Corporate Governance
As per the Zeitun, (2014), the corporate governance improves the several marketing activities by
the marketing orientation and corporate governance. The corporate governance in business affect
the overall process as per the functions and operations used in the overall process of the business.
The corporate governance provides several benefits to the business as this influence the overall
capital of the business. The market orientation is too effective in the overall business concepts
and it improves the overall marketing activities of the business. TFL improves their business
capital by the use of corporate governance. The corporate governance and market orientation
used in the Taiwan’s electronics industry for the new product preannouncement (Ho, et al.,
2010).
The core principles of corporate governance apply the fairness, accountability, responsibility and
transparency that affect the companies which attract investors and it impacts the future growth of
the business. The core principles corporate governance helps the organization in achieving the
leadership and better results of the business (MacDonald, 2012). The financial growth of the
company also improves by the use of the several aspects of the business. The TFL attain all the
goals and objectives of the business and attain a proper position in the market.

Research 5
Market Orientation
The market orientation is one of the important parts of the transport of London. As it includes
several issues related to the business. Market Orientation is an approach to business that
prioritize identifying the needs and desires of consumers and it create products that satisfy the
customers in an appropriate manner. The decision-making concepts also includes in the concept
of market-orientation. The market orientation is too effective in the TFL as it manages all the
functions and activities of the business. This aspect creating products to satisfy them in a proper
manner.
Relationship between Corporate governance and Market Orientation
The both of the concepts are too effective as per the corporate governance and market
orientation. They both are interrelated with each other. The corporate governance refers to the
way a corporation is governed. The relationship between owners and managers in an
organization needs to be proper and it improves the corporate governance. The market-oriented
economy becomes effective in a different manner. The corporate governance includes the
activities of the governance and market relation includes the marketing activities. The corporate
governance and market orientation are two different process in the business of TFL.

Research 6
Research Methodology
The research methodology includes various terms and procedures that used to conduct the
research in an appropriate manner. The research methods include the data collection methods and
data analysis methods that provide the relevant information related to the research project. The
data collection and data analysis methods are too essential for achieving the proper information
related to the topic (Tavakoli, 2012). There are two types of data collection methods that are
primary and secondary method and primary method gives correct and relevant information
related to the topic.
Research Philosophy
The research methods include research philosophy and justification. There are several research
philosophies included in the project which includes positivism, interpretivism or pragmatism.
The positivism is used in this research method that helps in carrying out the research in a
successful manner. Positivism involves the use of existing theory to make a hypothesis to be
tested during the research process. Positivism relies on the different aspects of science.
Research Approach
The research approach plays an important role in the research project as the several approaches
are used in the research project. The approaches used in research are deductive, inductive or
abductive. The deductive approach is used in this research project. The approach includes the
formulation of hypotheses during the research process. The inductive approach includes
hypotheses in any ways. Abductive approach includes the surprising facts or puzzles. It devoted
the explanation. The deductive approach includes in this research as it is too effective in the
overall research process.
Research Method
There are various research methods and strategy used in the research project. The different type
of research methods is case study, survey, action research, experiments and grounded theory.
This research study uses the case study that gives the several views of the authors based on the
research topic.

Research 7
Data Collection Method
There are two types of methods used for data collection which are primary method and
secondary method. In this study, mainly the secondary method is used for the data collection.
The secondary method also gives the various views of different authors that is also valid and
correct. This research method uses the mixed methodology that includes the primary and
secondary method both for gaining the relevant information related to the topic. The research
method is the collection of the procedures that gives the various information of the research. The
corporate governance in business is too important for the research project. The topic is related to
the corporate governance that leads to lower costs and the influences the market orientation
(Miller, et al., 2012). Effective corporate governance that regulating the activities and operations.
Data Analysis Methods
The data analysis methods include the analysis process that gives the results of the data
collection. Both of the methods are responsible for giving the valid information of the related
project (Mackenzie, et al., 2012). In this research study, the data analyzed by adopting the
statistical methods which includes the figures related to the research topic.
Ethical consideration
The research ethics are too important as it includes the moral values and professional code of
conduct that used in the collection, analysis, reporting and publication of information about
research subjects. The research project includes various ethics that relevant to the data collection.
The research project involves several ethics that are included in the process. The ethics are
related with the respondents and their responses in the research project (Lee, et al., 2015). The
respondents need to maintain confidential in their data collection and the data given by the needs
to be private.

Research 8
Gantt Chart
Objectives 1 week 2nd week 3rd week 4th week 5th week 6th week 7th
week
Introduction
Literature
Review
Data
Collection
Data
Analysis
Conclusion

Research 9
References
Grossi, G., Papenfuß, U. and Tremblay, M.S., 2015. Corporate governance and accountability of
state-owned enterprises. International Journal of Public Sector Management.
Ho, S.H., Wu, J.J. and Chen, Y., 2010. Influence of corporate governance and market orientation
on new product preannouncement: evidence from Taiwan's electronics industry. Asia Pacific
Management Review, 15(1).
Lee, Y.K., Kim, S.H., Seo, M.K. and Hight, S.K., 2015. Market orientation and business
performance: Evidence from franchising industry. International Journal of Hospitality
Management, 44, pp.28-37.
MacDonald, C., 2012. Understanding participatory action research: A qualitative research
methodology option. The Canadian Journal of Action Research, 13(2), pp.34-50.
Mackenzie, J., Tan, P.L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology, 474, pp.11-21.
Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012. Ethics in qualitative research.
Sage.
Tavakoli, H., 2012. A dictionary of research methodology and statistics in applied linguistics.
Rahnama press.
Tuan, L.T., 2014. Corporate governance and brand performance. Management Research Review.
Zaharia, C. and Zaharia, I., 2015. Corporate governance and business ethical values. Linguistic
and Philosophical Investigations, 14, p.103.
Zeitun, R., 2014. Corporate governance, capital structure and corporate performance: evidence
from GCC countries. Review of Middle East Economics and Finance Rev. Middle East Econ.
Fin., 10(1), pp.75-96.