Corporate governance and Market Orientation

Research 1
Research Proposal
(Corporate governance and Market Orientation)

Research 2
Introduction
The research paper describes about the Corporate Governance and Market Orientation of TFL.
Corporate governance includes the combination of rules, laws that are used in the business
operations and control the operations. These are the internal and external factors that affect the
interest of the stakeholders of the company. The TFL company will be involved in this research
project. TFL is included in the local government body that indulge in the transport system of
London. This company works for the network of principal road London transport. The several
transport works are done by the TFL process. The overall network of London maintained by the
process of TFL and the company has the responsibility for the network of principal road routes
but it does not control National Rail services in London. The overall transport of London is
maintained by the TFL and the company also responsible for the construction of new Cross rail
line. TFL performs several functions related to London and manages all the crossroad lines. The
corporate reputation is the overall estimation in which an organization manage all the internal
and external stakeholders as per the profitability of the business. The good business reputation
provides several benefits to the business. The brand value strategy is also important in the
business of TFL as it manages the brand equity that refers used to show the financial status of the
brand and also gives the information related to the worth of brand.
The corporate strategy and governance are used for the overall process of the operations and the
functions of the company (Zaharia and Zaharia, 2015). The collection of mechanism, processes
and relations are included in this process. The operations get controlled by this process.

Research 3
Aims and objectives of the research
The aim of the research project is to analyse the corporate governance and market orientation of
TFL (Transport for London).
Objectives of the research
 To determine the corporate governance and market orientation process.
 To analyse the effectiveness of the corporate governance in TFL.
 To analyse the impact of market orientation in the TFL.
 To determine the failure of the corporate governance
Rationale for the topic
This topic is chosen to determine the corporate governance and market orientation for analyzing
the operations and functions of TFL. This topic gives the brief description about the several
theories related to the corporate governance and market orientation that provide several profits to
the organization. This topic provides relevant information related to the operating practices of the
business. The corporate governance is essential for the transport or any other type of business as
this gives the detailed instructions regarding the business operations.