Influence of corporate social responsibility on sustainable business

CORPORATE GOVERNANCE AND STRATEGY RESEARCH TITTLE 1 1.0 INTRODUCTION 1 1.1 Purpose 1 1.2 Scope of Topic 1 1.3 Problem statement with regard to company 1 2.0 LITERATURE REVIEW 1 3.0 RESEARCH QUESTIONS 2 4.0 METHODOLOGY 3 4.1 Research design 3 Research philosophy 3 4.2 Primary data 3 4.3 Secondary data 3 5.0 Access and Ethics 4 6.0 REFERENCES5 7.0 APPENDICES7 Time plan7 RESEARCH TITTLE “To ascertain influence of corporate social responsibility on sustainable

CORPORATE GOVERNANCE AND
STRATEGY

Table of Contents
RESEARCH TITTLE......................................................................................................................1
1.0 INTRODUCTION.....................................................................................................................1
1.1 Purpose.............................................................................................................................1
1.2 Scope of Topic..................................................................................................................1
1.3 Problem statement with regard to company.....................................................................1
2.0 LITERATURE REVIEW..........................................................................................................1
3.0 RESEARCH QUESTIONS.......................................................................................................2
4.0 METHODOLOGY....................................................................................................................3
4.1 Research design................................................................................................................3
Research philosophy...............................................................................................................3
4.2 Primary data......................................................................................................................3
4.3 Secondary data..................................................................................................................3
5.0 Access and Ethics.............................................................................................................4
6.0 REFERENCES..........................................................................................................................5
7.0 APPENDICES...........................................................................................................................7
Time plan................................................................................................................................7

RESEARCH TITTLE
“To ascertain influence of corporate social responsibility on sustainable business
performance: A case study on Ikea”.
1.0 INTRODUCTION
1.1 Purpose
Corporate strategy and governance play a crucial role in managing sustainable business
performance as it offers different ways of serving stakeholder satisfaction (Quarshie, Salmi and
Leuschner, 2016). The research is conducted for academic purpose which will help learner in
boosting knowledge over research topic (Habel and et.al., 2016). This will help in determining
polices and practices like preventing environment fair business activities, concerns of customers,
etc. (Fuoli, 2012)
1.2 Scope of Topic
The research topic is wide and will help in analyzing ways and practices by which firm
can manage continuous stable growth by coordinating with environmental, social and financial
impacts (Alvarado-Herrera and et.al., 2017). The topic corporate social responsibility and ethics
are core business concerns which promotes respect for human rights, philosophy of management,
optimal work environment and fair employee management (Isaksson, Kiessling and Harvey,
2014).
1.3 Problem statement with regard to company
Ikea is one of the leading furniture retail firm which designs and sells customized and
exclusive furniture designs for home, offices, etc. The focus of firm is one managing innovation
in wood according to customer expectation and requirements (New at IKEA, 2018). The business
aim at developing new fresh and new furniture designs to transform lives of buyers.
In accordance with business report of Ikea it is identified that management activities of
company are fair but the firm lack employee motivation (Baker, Cohanier and Pederzoli, 2012).
Implementing polices and practices of CSR can helps the firm in managing responsible practices
with regard to workers which is directly concerned with improved business productivity (Khan
and Manwani, 2013).
2.0 LITERATURE REVIEW
According to Hsueh, 2014, CSR is a self regulation practice which helps the organization
in managing sustainability in business performance and growth. The motive of CSR polices and
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practices is related to three aspects that is empowerment of economy, development skills by
training and environment. In accordance with this, Ikea, the furniture retail company is focused
on meeting customer expectation by delivery quality good at affordable prices. Further, the
company contributes top social welfare and charity program mes which support women
empowerment and early education of children. Maon, Swaen and Lindgreen, 2007, has discussed
about compliance of Ikea With CSR is the with the motive of gaining consumer trust and
contributing possible return and development of society and economy. As per Dudovsliy, 2017,
it is identified that the major pressure to Ikea is from external stakeholders which hampers cost
effectiveness of business functions (Reinecke and Ansari, 2016). However, to overcome
external pressure the enterprise has scrutinized child labor in Asia and working condition in Asia
and Eastern Europe. Apart from this, the company is focusing n developing bong with
International federation of Building and Wood employees. Moreover, the management of
company has enabled commitment with non profit orgnaistaion by emerging with approach of
save the children and elimination of child labor and modern slavery. Apparently, Vallaster,
Lindgreen and Maon, 2012, discussed about packaging event which is organized by furniture
retailer where the firm distributed toys and other learning tools to children. Further, the company
ash planted more than one million trees across the country to support wood evolution (Boje and
et.al., 2015).
3.0 RESEARCH QUESTIONS
Aim
“To ascertain influence of corporate social responsibility on sustainable business
performance: A case study on Ikea”.
Objectives
 To develop understanding over corporate social responsibility
 To assess the relationship between CSR and corporate governance of Ikea
 To suggest effective polices and practices of CSR and ethics for managing sustainable
growth of Ikea.Maon, F., Swaen, V. and Lindgreen, A., 2007.
Questions
 Explain the concept of corporate social responsibility?
 What is the relationship between CSR and corporate governance of Ikea?
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 What polices and practices of CSR and ethics can be effective for managing sustainable
growth of Ikea?
4.0 METHODOLOGY
4.1 Research design
It is the arrangement of research process where the scholar determines process in which
the study will be conducted (Tikly and Bond, 2018). It offers systematic approach of managing
research analysis. There are different types of research deign that is descriptive, semi
experimental, experimental, qualitative, quantitative, etc. This study will be based on qualitative
analysis where the researcher will make use of subsidiary question from primary data collection.
Research philosophy
It is a set of Phenomenon with the help of which scholar aim at understanding perspective
of participants to derive valid outcomes (Crossan, 2013). There are two types of philosophies of
research that is interpretivism and positivism. The study will be based on interpretivism
philosophy as it helps the scholar in understanding feelings, perception, and experiences of
respondents involved in study (Holden and Lynch, 2014).
4.2 Primary data
It is the process of collecting fresh, relevant and upto date information which helps in
making analysis of current changes in micro and macro environment (Palinkas and et.al., 2015).
Primary information is gathered via different sources that is interview, survey, questionnaire,
focus group, etc. In this study the researcher will make use of questionnaire which will be used
when conducting interview of 20 employees of Ikea. Questionnaire will be administered with the
help of objectives and interview outcome will not be biased as the researcher will focus on
demonstrating significant relationship between dependent and independent variables (Patton,
2010). The results will be presented with the help of thematic analysis with the help of graphs
and bar diagrams.
4.3 Secondary data
In this information is collected from past facts and figures which are gathered and
analyzed by different authors and scholar in past studies relevant to research topic. Secondary
information is gathered from books, journals, articles, statistics, newspapers, magazines, etc. The
literature review in this study will be wholly based on secondary collected data. Data analysis
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will be qualitative and it helps in developing theoretical understanding over different aspects of
research topic.
5.0 Access and Ethics
Adhering to ethics is the foremost concern of researcher where the individual focus on
seeking consent of participants of primary data collection for there involvement in data
collection process (Quinlan and et.al., 2018). The scholar will seek consent of respondent on
paper where terms and conditions of research will be mentioned in order to protect interest of
participants. On the other hand, secondary information will gain by taking permission from
responsible authorities.
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6.0 REFERENCES
Books and Journals
Alvarado-Herrera, A. and et.al., 2017. A scale for measuring consumer perceptions of corporate
social responsibility following the sustainable development paradigm. Journal of
Business Ethics. 140(2). pp.243-262.
Baker, C.R., Cohanier, B. and Pederzoli, D., 2012. Corporate social and environmental reporting
in the large retail distribution sector. Procedia Economics and Finance. 2. pp.209-218.
Boje, D.M. and et.al., 2015. Critical corporate social responsibility in tamara-land: The role of
tetranormalizing fractals. Book chapter for a Springer collection, Rodolphe Ocler (ed.).
Crossan, F., 2013. Research philosophy: towards an understanding. Nurse Researcher (through
2013). 11(1). p.46.
Fuoli, M., 2012. Assessing social responsibility: A quantitative analysis of Appraisal in BP’s and
IKEA’s social reports. Discourse & Communication. 6(1). pp.55-81.
Habel, J. and et.al., 2016. Warm glow or extra charge? The ambivalent effect of corporate social
responsibility activities on customers’ perceived price fairness. Journal of Marketing.
80(1). pp.84-105.
Holden, M.T. and Lynch, P., 2014. Choosing the appropriate methodology: Understanding
research philosophy. The marketing review. 4(4). pp.397-409.
Hsueh, C.F., 2014. Improving corporate social responsibility in a supply chain through a new
revenue sharing contract. International Journal of Production Economics. 151. pp.214-
222.
Isaksson, L., Kiessling, T. and Harvey, M., 2014. Corporate social responsibility: Why bother.
Organizational Dynamics. 43(1). pp.64-72.
Khan, A.A. and Manwani, D.T., 2013. Sustainability & corporate brand equity through corporate
social responsibility initiatives. Asia Pacific Journal of Management &
Entrepreneurship Research. 2(2). p.267.
Maon, F., Swaen, V. and Lindgreen, A., 2007. Corporate Social Responsibility at IKEA:
commitment and communication.
Palinkas, L.A. and et.al., 2015. Purposeful sampling for qualitative data collection and analysis
in mixed method implementation research. Administration and Policy in Mental Health
and Mental Health Services Research. 42(5). pp.533-544.
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Patton, M.Q., 2010. Qualitative evaluation and research methods. SAGE Publications, inc.
Quarshie, A.M., Salmi, A. and Leuschner, R., 2016. Sustainability and corporate social
responsibility in supply chains: The state of research in supply chain management and
business ethics journals. Journal of Purchasing and Supply Management. 22(2). pp.82-
97.
Quinlan, C. and et.al., 2018. Business research methods. South Western Cengage.
Reinecke, J. and Ansari, S., 2016. Taming wicked problems: The role of framing in the
construction of corporate social responsibility. Journal of Management Studies. 53(3).
pp.299-329.
Tikly, L. and Bond, T., 2018. Towards a postcolonial research ethics in comparative and
international education. In Researching Ethically across Cultures (pp. 18-38).
Routledge.
Vallaster, C., Lindgreen, A. and Maon, F., 2012. Strategically leveraging corporate social
responsibility: A corporate branding perspective. California management review. 54(3).
pp.34-60.
Online
New at IKEA. 2018. [Online]. Available through: <https://www.ikea.com/gb/en/ikea/new-at-
ikea/>.
Dudovsliy, K., 2017. IKEA Corporate Social Responsibility. [Online]. Available through:
<https://research-methodology.net/ikea-corporate-social-responsibility/>.
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7.0 APPENDICES
Time plan
7

Activiti
es
Week 1 Week
2
Week
3
Week
4
Week
5
Week
6
Week 7 Week
8
Week
9
Week
10
Wee
k 11
Definin
g
research
proposal
Definin
g
backgro
und or
rational
e for
study
Literatu
re
review
Decidin
g aims
and
objectiv
es
Finalizi
ng aims
and
objectiv
es
Devisin
g the
question
8

naire
Gatheri
ng data
Examini
ng the
data
Finding
Recom
mendati
on and
further
areas to
be
consider
Final
Submiss
ion
9