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ACTION PLANS
Table of ContentsINTRODUCTION...........................................................................................................................1Background of case.....................................................................................................................1Key events of scenario................................................................................................................2CASE ANALYSIS..........................................................................................................................5ANALYSIS OF CORPORATE GOVERNANCE ISSUES............................................................6Ethics...........................................................................................................................................6Board leadership..........................................................................................................................7Corporate social responsibilities.................................................................................................7Risk management........................................................................................................................8THEORIES......................................................................................................................................9Definitions of theories.................................................................................................................9Academic theory related with the case........................................................................................9Agency theory...........................................................................................................................11Stakeholder theory....................................................................................................................12Ethical issues in the Uber..........................................................................................................12CASE STUDY ANALYSIS..........................................................................................................12Compliance of similar events in UK.........................................................................................12Corporate Governance in UK and its comparison to USA laws...............................................13Lessons from the case...............................................................................................................14Investment feasibility in Uber...................................................................................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONAction plan is the important perspective of the strategic management and plan in whichactions are added to accomplish the goals. It includes list of the tasks that assists to accomplishgoals and objectives in systematic manner (Picard, 2015). In order to considered the presentreport, main purpose is to develop effective results and outcomes to target the people fromdifferent countries. In this regard, the selected enterprise is Uber which is the biggestinternational transportation firm. Its headquarter situated in the San Francisco in the UnitedStates. The company determine plan to develop their effective functions and operations in allover the global market. Mission of the companyIn respect to develop effective results, Uber has mission to make smarter transportationwill lesser cars and higher access. Therefore, the company selected action plan to make theirobjectives and goals in the international market. Objectives of the firm:To incorporate taxi network with creating link riders with safe and secure to provide themvariety of price point in the different cities of the globe. To incorporate international P2P logistic platform that assists to enable with each onerequest (Yang and Yu, 2015). To create change 100% human driven logistic with automatic logistics. Background of caseIn Uber, ride hailing app had appealed against ruling that drivers were workers with theminimum wage rights and non self-employed. In the US company, claims determines on thedrivers who are self-employed and said to launch further appeal against Tribunal decisions.Drivers James Farrar and Yaseen Aslam also won employment tribunal case last year. Therefore,they are arguing as they classified citing the Uber control over the working conditions. Inaddition to this, the company challenged ruling at tribunal central London which gives personalflexibility value in the enterprise (Tyler, Boyd and Winkler, 2014). 1
Key events of scenarioIn respect to develop timeline for Uber, American company develop operations intransportation network company. Therefore, they offer variety of transportation and logisticsservices on demand company.YearTimeEventsDetails2009March CompanyUber foundedUberCab2010July and DecemberCompany and teamUber going first timein the San Francisco.Further, in DecemberRyan Graves stepdown as C EO2011February and MayFunding and nationalexpansionUber announces toraise their fund withbenchmark capital.Uber also going to livein New York City.2011December 5 and 7FundingUber announce seriesB which includinginvestors such asGolden Sachs, Menlo,etc. 2012June, July 2InternationalexpansionUber launches theiroperations in Londonand Lyft comes whichis the competitor ofUber. Low cost hybridvehicle launch in themarket2013June JulyInternationalexpansionUber expands andlaunches operations in2
Mexico city, Asia,Taiwan, etc.2013August 8 and 23 Internationalexpansion and fundingUber expanding theiroperations in Africathrough launches firstproductinJohannesburg (Ghezzi,Cavallaro andBalocco, 2015).2013August 23 and 29Funding andinternationalexpansionUber expands to theIndia with launchingproducts in Bangalore.2014April ProductsUber launches Tush inthe New York city.Courier services alsodetermines throughusing bicycle todeliver the packages. 2014June and JulyFunding andinternationalexpansionUber officiallylaunches Lagos,Nigeria to expandingits presence to WesternAfrica2014August, October andNovemberProducts, controversy In New York time,there are several blogshas been launched thatcreate controversy tomake communicationwith effectiveinformation. It is thebest way to determines3
effective results. 2015January, FebruaryFunding, internationalexpansion, teamIn 2015, Uber getfinance for debtfinancing. They launchfirst product in EastAfrica, etc. Uber opensrobotics researchfacilities for buildingservice driving cars. 2015April, June, JulyProduct, legalUber drives as theemployees so thatjudgementrecommends foroperating in California2016April, May, JuneInternationalexpansion, localretreat, ProductUber LaunchesBuenos Airer,Argentina and claim ofthe illegality and taxiprotests. In the may,Uber and Lyft ceaseoperations in AustinTaxes which createresponse to the cityordinance. 2016SeptemberProduct and legalUber login mapping inUK streets in order tomake efforts foridentifying best pickup. 2017MarchProductUber login with betatesting for program in4
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