Corporate Innovation and Entrepreneurship

Corporate Innovation and
Entrepreneurship

EXECUTIVE SUMMARY
Corporate innovation refer to the process of implementing new and creative ideas within
the business activities to improve opportunities to sustain in market place. In this context, if
company adopt creative ideas then they easily create values to attain success. This will help in
developing opportunities through which firm can improve their performance level. Entrepreneurs
are the person who have ability to take financial risk with the hope of attaining financial profits.
They also develop creative ways to start as well as run new business with the aim of attaining
higher success at market place. In addition of this, entrepreneurship is also an effective process
of design and running a new business with the purpose of attaining maximum benefits. This will
also contribute in enhancing economic growth of the nation and also develop creativity to
promote innovation across the world. As it has been stated that corporate innovation is the
important path which define guidance the entrepreneur to enhance growth level of the firm and at
the same time also attain sustainability for longer period of time.
Current report discussed about plan towards the critical thinking and remove barrier to
creativity in order to increase innovation within the firm and its workers as well. This will
contribute in attaining set aims and objectives. Report also cover critical analysis that how
organization effectively promote and sustain creativity by managing changes. Along with this,
Matchbox Architects Ltd is also include in this report which is a growing architectural practices
that expert in creation and extension current environment. Research also discuss about various
approaches and theories that contribute in analysing the creative thinking of workers to support
innovation. In addition of this, recommendation also help business organization to remove
barriers and improve the chances of attaining growth at market place.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
ANALYSIS......................................................................................................................................2
Barrier faced by organization......................................................................................................2
Ways to solve barriers to creativity.............................................................................................2
CONCLUSION................................................................................................................................8
RECOMMENDATION...................................................................................................................9
REFERENCES..............................................................................................................................11
.......................................................................................................................................................13

INTRODUCTION
Innovation is an effective way to implement creative ideas within the business
organization at the time of production activities to produce quality products and services. In the
corporate world, innovation refers to the process, where enterprise implements new and
innovative thinking within the existing business models. With the help of this, firm can enhance
their productivity level at market place and also bring various opportunities. The main aim of
corporate innovation is to strategically implement innovative technologies with the purpose of
attaining growth and expansion opportunities. In addition of this, entrepreneurs are the person
who set a business and take financial risk with the hope of profit. They have ability to determine
new and creative ways to produce innovative terms according to recent market trends and
customers demand as well (Bolden, 2016). In this context, entrepreneurship also consider as a
process of designing, launching and running new business with the aim of attaining success at
market place.
In business environment, creativity contains ample number of barriers such as lack of
knowledge in workers, improper training schedule given by the firm and many more. All these
are major issues within the start-ups that can negatively impact on overall image of the company.
Thus, it is important for firm to implement innovation and creativity to solve the issues and also
develop plans to determine high potential ideas within the business activities. This will directly
contribute in improving chances of attaining growth opportunities at market place. Current report
is based on Matchbox Architects Ltd, is growing design architectural company which working
within the commercial office. The main aim of this company is to create a long term relationship
with their commercial clients and also helping them in making decision at the time of altering
their existing building. Furthermore, creative evaluate support or barriers to creativity theories is
also mentioned in this report. Along with this, clear conclusions and feasible recommendation to
promote corporate innovation is being also discussed in this assignment.
Apart from this, the main aim of this report is to support or barriers to creativity among
all the workers for attaining sustainability opportunities within the market. This will help in
promoting innovation and corporate entrepreneurship within the business organization. On the
basis of this, there are some main objectives like, to develop a plan to support or barriers to
creativity. Along with, to promote the creative thinking skills of individual with the business
organization to manage changes. With the help of these objectives employees are easily
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