Assignment on Corporate Innovation and Entrepreneurship

Running Head: Corporate Innovation and Entrepreneurship
Corporate
Innovation and
Entrepreneurship
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Corporate Innovation and Entrepreneurship 1
Contents
Introduction......................................................................................................................................2
Support or barriers to creativity, innovation and corporate entrepreneurship.................................2
Organisational barriers to creativity and innovation...................................................................2
Organisational support for creativity and innovation..................................................................6
Conclusions......................................................................................................................................9
Feasible recommendations...............................................................................................................9
References......................................................................................................................................12

Corporate Innovation and Entrepreneurship 2
Introduction
The aim of the paper is to enlighten the reader about the theories and concepts of innovation
corporate entrepreneurship and creativity in the business environment of Webasto Company.
This paper is a subsequent report prepared of the assessment one which development plan for the
company to promote creativity and innovation was implemented. This part of the assessment
evaluate concept of creativity, innovation and entrepreneurship in the business environment of
Webasto. The paper also highlights several external as well as organizational barriers in
implementing the given plan in the organization. The support factors of creativity are also
highlighted in the paper. Creativity is an important of the business as it helps them to be
competitive and significantly grow. This aspect helps the organization to innovate the structure
and introduce new features in the business. With the changing conditions of the environment, it
has become important for the organization to use creativity and innovation in business for growth
(Linder, and Williander 2017). Webasto being an automotive product manufacturer organization
is a global innovative system partner that collaborates with almost all famous automotive
companies and provides their products and services accordingly. The employees of the
organization need to adopt innovation in their business process in order to grow. However, the
problems faced by the organization in implementation of the innovation-training plan are
mentioned below along with support features.
Support or barriers to creativity, innovation and corporate
entrepreneurship
Organisational barriers to creativity and innovation
 Resistance to change: employees fear to implement changes in their working pattern
every time when organization demands to change the business structure for growth. It has
already been evaluated that innovation, creativity and corporate entrepreneurship are
important factors for the businesses like Webasto because it helps them to be competitive
in the environment. Therefore, change is important for the success of the organization but
the employees resist to implement such changes in the business environment (Taneja,
Pryor, and Hayek 2016).

Corporate Innovation and Entrepreneurship 3
The employees of the company believe that the ways in which they are currently working
is appropriate and it also providing them profitability to grow then why there is needs to
change the business strategies. Thus, in this way resistance to change occurs from the end
of employees because it makes them change their current working style as well.
Resistance to change is the biggest barrier for any organization because it makes the
management and the employees stand on different opinions (Davey, Rossano, and van
der Sijde 2016). The company Webasto also faced this type of organization barrier while
implement creativity and innovation in the business. Employee’s resistance leads to
negativity in the organization that in turn makes the positive employees negative in the
environment. This type of barrier is difficult for the organization to coup up with.
Leadership plays the lead role in eliminate the problem of resistance to change in the
business environment. Innovation and creativity is not easy for every person to accept but
it can be adopted with significant practices in the workplace environment (Rizos, et. al.,
2016).
 Inadequate training or education: not every person knows how to perform innovative
and creative tasks in the business environment using adequate entrepreneurship skills.
Therefore, training and education is important for the success of this project. Few
employees present with the company hold the efficiency to adopt the innovation and
entrepreneurship practices but not all employees hold efficiency to make use of such
practices on their own. Resulting in which, it is important for the company Webasto to
introduce training program (Cunningham 2015). Inefficient training program distract the
employees from innovation and change program. Improper training increases the
resistance of employees because they do not get to understand the type of innovation that
the management wants to introduce in the business (Heyes, et. al., 2018).
Partial or limited education about the course also leads to ineffective implementation of
innovation and entrepreneurship in the business. Therefore, it should be noted that
training and education helps the employees understand the objective of innovation,
creativity and entrepreneurship in business and how Webasto wants to introduce it in the
business. Ineffective training program increases the confusion in the minds of employees
that increase the level of resistance in the environment. Employees need to know what
the business is expecting from them and what sort of innovation they want the employees