Corporate Innovation and Entrepreneurship - BSS057-6

Assignment 2
Submission Date: Friday January 14th, 2022.
Word Count: 3945 words
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Executive Summary
This report was developed to examine the level of corporate innovation and entrepreneurship that was displayed
by a successful global advertising corporation called ‘The Agency” that is responsible for planning and creating
advertisements for clients and, in some cases, provides consulting advice on marketing and branding.
Theoretical patches relevant to organisational architecture – entrepreneurial leadership, climate, and culture –
and organizational change readiness that compared various suitable frameworks based on research were
produced.
Entrepreneurial leadership study cites (Schein 1990) as well as Ogbonna & Harris (2000), Valentino (2004),
(Burns 2015) and (2020), Amabile (2016) as well as Smircich (1983), Valentino (2003), (Burns 2015), and
(2020), Amabile (2016). (Zien and Buckler 2004). Amablie's Componential Theory of Creativity and
Innovation, (Ehrhart, Schneider, and Macey, 2014, p. 69), (Schein, 2010, p. 18), (Griffin and Moorhead 2005),
creative idea generation, and 4 Creative Culture Principles were the theoretical focus of research on the climate
and culture for creativity and innovation (Andriopoulos and Gotsi 2002).
Analysis of the components that lead to 'The Agency's entrepreneurial intensity' was undertaken after each
theoretical patch. According to the findings of this study, the current entrepreneurial architecture is lacking and
inhibits the development of new ideas in certain departments. To tackle these problems, it is recommended that
all departments work together to establish a more cohesive team. This included the support for organizational
creativity and innovation in all of the company's departments, with no exception of any one department, namely
the creatives, where the unfair bias problem was more apparent.
An ambidextrous strategy in leadership was proposed since it would stimulate more entrepreneurial energy
among all departments of 'The Agency.' There was also a call for a change in organizational environment and
culture to better support and liberate all employees to be innovative and creative while also placing a higher
value on better teamwork. Final suggestion: to increase buy-in from all partners during the readiness for change
process: a clearly stated vision produced through collaboration with every department.
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Table of Contents
Scenario 1
1.0 Introduction........................................................................................................................................................4
2.0 Overview of Company ......................................................................................................................................5
3.0 Theoretical Framework .......................................................................................................................5
3.1 Assessing the strength of the Entrepreneurial Architecture at ‘The Agency’................................................6
3.2 An examination of ‘The Agency’ Leadership and Management .......................................................6
3.3 An examination of ‘The Agency” Culture and Climate: .............................................................................8
3.4 Culture at ‘The Agency’: ............................................................................................................8
3.5 Work Climate at ‘The Agency’: ...........................................................................................9
3.6 An examination of ‘The Agency’ Readiness for Change: ............................................................10
3.7 Assessing the organization’s readiness for change: ..................................................................10
3.8 Research a Readiness for Change Assessment tool: ............................................................. ....12
4.0 Conclusion ......................................................................................................................................................12
4.1 Recommendation ..........................................................................................................13
Reference List........................................................................................................................................................15
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Introduction
While creativity aids economic progress, entrepreneurship is the main driver. Entrepreneurs must be innovative
to establish and run a successful business. Owners might benefit from fresh ideas developed by a creative
organization. While entrepreneurship is the main driver of economic growth, creativity is equally vital.
Entrepreneurs must be able to think critically and creatively to come up with unique concepts. Thinking beyond
the box helps the organization to come up with innovative ideas that benefit the shareholders.
Modernization of existing services or products is an example of innovation. Innovation may help a company
adapt to shifting market trends and make money. Introducing fresh ideas can improve a company's success in its
area.
To thrive as an entrepreneur, you must be able to create a unique product or service. Developing an idea or
visualizing an idea has become more linked to business. Innovation is the application of creativity, not the
product of it. Creativity manifests as a new product or service. Entrepreneurs use the term "innovation" to
describe creating new ideas, processes, or products, or improving existing ones.
To be creative, a person must be self-aware and self-motivated.
Organizational creativity refers to ideas or innovations attributed to a group of employees employed by the
same company. It might also be a team working on a new product.
In other words, while all organizational innovation stems from individual creativity, not all individual creativity
is organizational. But they're not identical.
This study will assess "The Agency's" support for creativity, innovation, and entrepreneurship.
An in-depth critical examination of organizational creativity will be presented in the next sections of this paper,
followed by the conclusion and suggestions.
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