Corporate Level Strategy Assignment
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Added on 2020-05-11
Corporate Level Strategy Assignment
Added on 2020-05-11
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Running head: CORPORATE LEVEL STRATEGYCorporate Level StrategyName of the StudentName of the UniversityAuthor note
1CORPORATE LEVEL STRATEGYExecutive summaryThis assignment focused on the analysis of Fujifilm’s approach inside the changing market andthe way they have formulated their stratagem. Most importantly, Fujifilm has been able toimplement a successful strategy that has assisted them in maintaining their leadership in filmphotography, all the while establishing supremacy in apparently unusual business areas for aphoto film company. The focus has been on how they have managed innovation and expandedtheir research and development to broader applications for creating emerging businessopportunities in industries like healthcare, electronics and cosmetics. The focus has been on theanalysis of the way they have adapted their portfolio, leveraged their resources andcompetencies, and have structured the organization through this change.
2CORPORATE LEVEL STRATEGYTable of ContentsIntroduction......................................................................................................................................3The Initial Situation.........................................................................................................................4Kodak’s failure................................................................................................................................4Fujifilm’s portfolio..........................................................................................................................6Cosmetics focus...............................................................................................................................6Healthcare focus..............................................................................................................................7Fujifilm’s approach..........................................................................................................................8Recommendations............................................................................................................................9Conclusion.......................................................................................................................................9References and bibliography.........................................................................................................10Appendix........................................................................................................................................12
3CORPORATE LEVEL STRATEGYIntroductionFujifilm was founded in the year 1934 as the first Japanese producer of photographicfilm, headquartered in Tokyo, Japan. The organization was first based as a form of governmentplan and with time as it grew so did its technology. All across the years, the company hasbranched into both commercial and consumer products that is inclusive of printing, photography,data storage devices and life science, all the while having a strong hold on their product line thatthey are most famous for. In the 1960s, the company was just a regional presence, starting tobroaden its focus internationally and playing a distant catch-up to photographic film leaderEastman Kodak Co. However, Kodak went on to become bankrupt and Fujifilm overcame theindustry crisis accredited from digitization and is still continuing their growing streak by meansof shifting the attention of the management resources from their traditional business to newareas. Fujifilm has been able to transform themselves from being a narrow photographic filmsupplier to a diversified organization with significant health care and electronic operations(Fujifilm Global 2017). This assignment would be focusing on the analysis of Fujifilm’sapproach inside the changing market and the way they have formulated their stratagem. Mostimportantly, Fujifilm has been able to implement a successful strategy that has assisted them inmaintaining their leadership in film photography, all the while establishing supremacy inapparently unusual business areas for a photo film company. The focus would be on how theyhave managed innovation and expanded their research and development to broader applicationsfor creating emerging business opportunities in industries like healthcare, electronics andcosmetics. The focus would also be on the analysis of the way they have adapted their portfolio,leveraged their resources and competencies, and have structured the organization through thischange.
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