2MARKETING MANAGEMENTTable of ContentsAssessment 1...................................................................................................................................2Critically analyzing the relationship between traits, motives and effectiveness of leaders.............2Assessment 2...................................................................................................................................8Corporate objectives and approaches to marketing.........................................................................8Corporate objectives of Woolworths Limited.................................................................................8Discussing marketing orientation concepts and explain which concepts is used by WoolworthsLimited.............................................................................................................................................9Core marketing strategy of Woolworths Limited............................................................................9Strengths and weakness of the current marketing strategy that will help Woolworths Limited forreaching its corporate objectives...................................................................................................10Reference List................................................................................................................................12

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