Importance of Corporate Philanthropy to Nonprofits in the United States

Running head: DISSERTATION PROPOSAL
Importance of Corporate Philanthropy to Nonprofits in the United States
Dissertation Proposal
Submitted to Northcentral University
School of Business and Technology
in Partial Fulfillment of the
Requirements for the Degree of
DOCTOR OFBUSINESS ADMINISTRATION
by
ORLAND MORTON
San Diego, California
March2018

1DISSERTATION PROPOSAL
Table of Contents
Chapter 2: Literature view...............................................................................................................1
Introduction......................................................................................................................................1
Purpose of Statement.......................................................................................................................2
Scope of Literature..........................................................................................................................2
Conceptual framework.....................................................................................................................3
Concept of Corporate Philanthropy.................................................................................................3
Legitimacy of Corporate Philanthropy............................................................................................4
Corporate Social Responsibility and Philanthropy Debate.............................................................6
Types of corporate philanthropy......................................................................................................9
a. Employee Matching Gifts......................................................................................................9
b. Volunteer Grants:...................................................................................................................9
c. Challenge Grants:.................................................................................................................10
d. Automatic Payroll Deductions.............................................................................................11
e. Fundraise matches................................................................................................................12
Theories and Models Related to Corporate Philanthropy..............................................................13
Carrols CSR Model..................................................................................................................13
Ackerman’s Model..................................................................................................................15
Intersecting Circles Model of CSR..........................................................................................16
Philanthropy and Financial Performance.......................................................................................18
Understanding conglomerates.......................................................................................................19
Importance of Corporate Philanthropy on Corporate Organization..............................................20
Strategies of conglomerate companies in business diversification................................................22

2DISSERTATION PROPOSAL
Making a local brand global....................................................................................................23
Redirecting local engineering skills.........................................................................................24
Global leadership in contracted product category...................................................................24
Usage of natural resources.......................................................................................................24
Application of specific business model...................................................................................25
Competitive nature of conglomerate companies in the emerging market.....................................25
Declining Corporate Philanthropy in the Corporate Organizations of USA.................................27
Effect of Declining Corporate Philanthropy on Non-Profit Organizations...................................28
Political Theories Linked with Social Power................................................................................30
Corporate Constitutionalism....................................................................................................30
Corporate Citizenship..............................................................................................................32
Needs of social demands and social values in Business Growth...................................................33
Ethical Theories for Relationship between Society and Business.................................................36
Utilitarianism...........................................................................................................................37
Virtue Ethical Theory..............................................................................................................38
Strategic Philanthropy: Practice and Rationale.............................................................................38
Conclusion.....................................................................................................................................40
References......................................................................................................................................42
Appendices....................................................................................................................................51
Appendix A: XXX.........................................................................................................................52
Appendix B: XXX.........................................................................................................................53

3DISSERTATION PROPOSAL
List of Tables
Table 1: Factors constructing Corporate Philanthropy

4DISSERTATION PROPOSAL
List of Figures
Figure 1: Factors constructing Corporate Philanthropy
Figure 2: Conceptual Framework

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Chapter 2: Literature view
Introduction
Literature review is the collection previous research information from different scholars.
The authentic information collected from different research scholars helps in enhancing the
quality of overall research study. This literature review will be focusing on the declining
corporate philanthropic activities of the USA corporate organizations. The focus of the literature
review will also be on the effect of declining corporate philanthropy of corporate organization on
the non-profit organizations. The previous researchers have indicated that USA corporate
organization has drastically reduced their overall corporate philanthropic activities. However, the
impact of such declined corporate philanthropic activities of corporate organizations high
affected the non-profit organization in terms of getting any charitable donations.
In order to conduct the literature review, various secondary resources will be researched for
collecting authentic research information. Moreover, in this literature review, authentic journals,
books, websites, magazines will be accessed for collecting accurate and authentic research
information. The whole literature review will be based on the information collected from the
secondary sources. Moreover, the in-depth information associated with the secondary sources
will definitely enhance the quality of the overall research paper. The literature review will use
Google scholar and other library database for accessing authentic journals and books. Apart from
that, the literature review will also use Google, Bing and other search engine for collecting in
depth information regarding the research topic.

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Purpose of Statement
This section would take into account the declining factor of philanthropic involvement by
leaders of U.S. corporations in the year 2016 or 2017 along with the adverse impact the decline
will have on non-profits. The purpose of this qualitative case study research is to explore the
reasons for declining philanthropic contribution to nonprofit organizations by the U.S.
Corporations. The study will also explore the resulting impact on nonprofit organizations.The
year 2016 witnessed a drop off of 50%of the portion of companyprofits slated for corporate
philanthropy (Phaholyothin 2017). Corporate philanthropy has been influential to the survival of
the non-profit organization along with the competitive positioning of the companies. USA has
been measured in being the top country related to corporate philanthropy.
The literature review is entirely dependent on the declining rate of corporate
philanthropic activities of the USA corporate organizations. Moreover, the study is also
concerned about the effect of declining corporate philanthropic activities on the non-profit
organizations. The literature review will describe the concept of the corporate philanthropic
activities and their impact of the corporate organizations. Apart from that, the literature review
will assess the debates around corporate social responsibility (CSR) and corporate philanthropic
activities related to the corporate organizations. Apart from that, the declining rate of corporate
philanthropic activities of USA corporations will be described in this literature review along with
its affect on nonprofit organizations.
Scope of Literature
From the literature information, it has been cleared that previous scholars have very
narrowed down literature information on the topic of the researches. However, the recent
scholars have emphasized more on the topic of the research. Apart from that, the authentic

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journal articles and books provided lot of authentic literature on the topic of the research. Such
in-depth and detailed research study can as effective secondary sources for further research
studies. Apart from that, the authentic websites and magazines have provided detailed and
evidence based information for enhancing the quality of the overall research results. In this way,
the literature reviews has huge scope in enhancing the quality of the research and providing
secondary information to the further research studies.
Conceptual framework
Figure 1. Factors constructing Corporate Philanthropy
Source: created by author
Concept of Corporate Philanthropy
Corporate philanthropy is the act of donating to a foundation or charity, whose mission is
to fight against the social issues and deliver social impact (Szőcs et al., 2016). It generally
consisted of cash donations, but it can also be the form of providing volunteer time and other
facilities offered by the organizations towards for the social benefits (Hungerford, 2016). On the
other hand, Gautier and Pache (2015) opined that corporate philanthropy is the most significant