Corporate Responsibility and Sustainability

Running head: CORPORATE RESPONSIBILITY AND SUSTAINABILITY
Corporate responsibility and sustainability
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2CORPORATE RESPONSIBILITY AND SUSTAINABILITY
Table of Contents
1 Introduction...................................................................................................................................3
2 Key challenges relating to corporate responsibility and sustainability........................................5
3 Analysis of the best practice of the chosen sector........................................................................9
4 Recommendations.......................................................................................................................11
5 Reference....................................................................................................................................13

3CORPORATE RESPONSIBILITY AND SUSTAINABILITY
1 Introduction
The foremost determination of the paper is to focus on the corporate social responsibility
of the different categories of social media platforms which are increasingly been used in the
present time. This paper will be highlighting the social responsibilities of the social media
platforms and the users of the social media platforms along with that it will also discuss the key
issues of corporate sustainability and responsibility. The best practice of social media will be
discussed in details in the paper along with the different categories of ethical issues associated
with it (Jeble et al. 2018). This paper will also have a recommendation unit stating the changes
required in a specific way considering the fact that social media are used all over the world.
Corporate Social Responsibility (CSR): It is defined as the global self-regulation
business responsibility of all the business and corporate organizations. Different categories of
international laws and environmental regulations are associated with this category of changes.
This public firm policy helps corporate agencies to enhance their existing market reputation and
increase their brand recognition.
According to renowned economist Adam Smith, there are four factors of production
such as the land which is a category of natural resource, labour which is a human effort provided
to the production rooms, the capital stock which includes the technologies used in the production
rooms and the enterprise which are created for the business ventures can be of many sizes such a
small, medium and large (Helbing et al. 2019). The collective effort to and from all these factors
of production are very much required for the economic profit of the business organizations.
According to Howard R Bowen, the social responsibilities of the businessman are very
much important for maintaining the CSR. He stated the importance of maintaining ethical

4CORPORATE RESPONSIBILITY AND SUSTAINABILITY
behaviour for all the stakeholders of the business. The fundamental moralities of workplaces are
highly focused by Howard along with the managerial decision-making techniques.
The normative stakeholder’s theory proposed by Friedman in the year 2006 states about
the different techniques by which the managers and the stakeholders of the organization should
work so that the mission and the vision of the organization is reached. The importance of
maintaining ethical principles were stated in the paper. Edward Freeman also highlighted the
values and moral associated with managing a business organization. The normative stakeholder
commitment model can be used for maintaining social responsibilities as well.
Social media sector: The extensive development in the field of communication
technology has led to the growth of different social media platforms which can be used for both
personal as well as professional purpose, this paper will be highlighting the corporate
sustainability and responsibility of the social media platforms. There are different categories of
social media such as the microblogging platforms, media sharing, social news, bookmarking
sites and social networks.
CSR Relationship with social media: The different categories of social media
platforms are increasingly been used in the corporate organization so that it achieves corporate
social responsibilities. Engagement of the stakeholders in the internal business decisions are now
possible with the help of the social media platforms. The communication issues with the distant
stakeholders of the business are possible with the help of the asocial media platforms such as
Facebook and Twitter. New business opportunities can be created with the help of social media
platforms as well.