Corporate Responsibility and Ethics - Inghams enterprises

This report emphasizes on the corporate social responsibility and ethics of Ingham's enterprises, a company that offers chicken products globally. The CSR activities and corporate structure of the company are elaborated, along with the role of stakeholders and the gap between overall CSR activities. The report also discusses Carroll's Pyramid and Watrick and Cochrane's typology.

Running head: Inghams enterprises
Corporate Responsibility and Ethics

Inghams enterprises
Executive Summary
This report will emphasize on the corporate social responsibility and ethics. This report will also
focus on Carroll's Pyramid and Watrick and Cochrane's typology. It has been seen that company
response to the stakeholder's expectation. For this report, the company which is selected is
Ingham's enterprises. The CSR activities and corporate structure of the company will be
elaborated. The organization offers chicken products to the customers globally.
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Inghams enterprises
Table of Contents
Executive Summary...................................................................................................1
Introduction...............................................................................................................2
Objective....................................................................................................................3
CSR activities and governance structure...................................................................3
Governance structure.................................................................................................4
METHODOLOGIES.................................................................................................6
Carroll's Pyramid....................................................................................................6
Watrick and Cochram's model...............................................................................7
Findings.....................................................................................................................8
Recommendations.....................................................................................................9
Conclusion.................................................................................................................9
References...............................................................................................................10
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Inghams enterprises
Introduction
In this paper, the CSR activities, ethics and corporate governance of the company will be
taken into consideration. The discussion will be made of Ingham's enterprises. The company
offers chicken products globally and by focusing on this company the discussion will be made on
Carroll's pyramid and Watrick and Cochrane's typology. Also, the emphasis will be given to the
role of stakeholders and elaboration will be made of the gap between overall CSR activities.
Ingham's enterprise is considered the largest company of poultry and fodder. It is the
producer of the chicken and turnkey products in Australia. There are approximately 9,000
employees who are conducting their activities in more than 100 countries located in Australia
and New Zealand. The company was established in 1918 with headquarter located in Australia
(Ingham's, 2017).
Objective
CSR plays an essential role at the time of conducting the operations of the company. In
the present scenario, corporate social responsibility is the need of the company. It is related to the
environment and also enhances the living standard of the people. CSR is related with the term
that is considered to elaborate the efforts of the society towards the society. It has been seen that
CSR helps in brand recognition and also bring improvisation to the image of the company. The
company cannot be able to survive and conduct the activities without focusing on the corporate
social responsibilities (Grayson and Hodges, 2017).
CSR activities and governance structure
By focusing on the Inghams enterprises it has been seen that company ensures the respect
of the individuals and also safeguard the environment so that company can conduct the activities
with proper efficiency. The motive of the company is to conduct the activities in an effective
manner. The firm gives support to the community by giving them sponsorships. Inghams
enterprises CSR activities are many. It has been analyzed that the responsibility of the company
is related to securing the water. The company has a level of commitment towards maintaining
sustainability in the areas where the activities are conducted. The company has also opened the
water treatment plant in South East Queensland and Murrarrie. The emphasis is given by the
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company so that negative impact on the environment can be reduced and also with this it can be
easy for the company to attain competitive advantage.
Ingham's enterprises also introduced many core values related to integrity, customer
service and also quality and safety. It has been seen that company operate the activities by
focusing on the audit and compliance regime to emphasize on the contractor so that environment
can be secured. Also, the company emphasizes the safety of the workers. The company has also
initiated to evaluate the quality and also the financial activities by focusing on the various
categories so that ethical sourcing risks can be analyzed. By focusing on these CSR activities it
can be simple for the company to maintain sustainability in the organization (Popescu, 2017).
The company has also focused on the employees so that in the right direction the activities can
be conducted. If employees of the company are satisfied then it can be simple to accomplish
goals and objectives in a proper way. So, the company focuses on maintaining cooperation with
the employees so that they can work with dedication towards the assigned activities (Amran, Lee
and Devi, 2014).
Governance structure
Corporate governance is the method by which companies manage their operations. It has
been seen that company focuses on the governance practices framework for the overall financial
year ended on 11th July 2017 that will be elaborated in the given discussion. There are various
principles like
Lay solid foundations for management
a.) Diversity: The Company aims at considering the diversity policy so that
goals and objectives can be accomplished. The strategy related with the gender diversity
is considered.
b.) Responsibilities of the board: the board is responsible for emphasizing the
policies, strategies and also the overall performance of the shareholders. Proper analyzes
are done so that performance can be managed effectively. The focus on monitoring the
corporate performance and to implement the overall strategies and policies (Avram and
Avasilcai, 2014).
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Inghams enterprises
c.) Board appointments and reviews: It is like a written agreement which is
considered by the company in context of the appointments.
d.) Executive responsibility and reviews: it is a type of agreement that
elaborates the roles and responsibilities of the senior executives like CEO.
Structure the board to add value
It has been seen that there are five non-executive directors in which the three are
independent directors. The organization focuses on the entire skills and also the capability of the
senior executives (Lins, Servaes and Tamayo, 2017).
Act ethically and in a responsible manner
The company is engaged in conducting the activities with honesty and integrity. Also, the
code of conduct is followed that is taken into consideration by the company so that in right
direction activities can be conducted.
Safeguard integrity in corporate reporting
The principal considers an audit, risk committee, CEO and also the CFO certifications.
The company external audit is KPMG. It has been seen that company considers the external
auditors so that the shareholder's questions can be resolved.
Make timely and balanced disclosure
It has been evaluated that the company has a continuous disclosure policy with the aim of
complying the obligations of the disclosure. The disclosure policy focuses on elaborating the
overall process that the company has considered ensuring the issues with the obligations related
to disclosure (Schwaninger, 2015).
Respect security holders
By focusing on the principle it has been seen that company focuses on communicating
with the shareholders so that activities can be completed effectively. The shareholders
communicate by focusing on the market announcements and also various media releases are
considered. The company offers proper notice related to the meetings on its websites.
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Inghams enterprises
Recognize and manage risk
In this principle, the focus is given to the audit and risk committee and also proper
analysis is done of the risk. It can be seen that the organization focuses on audit and risk
committee is accountable for evaluating the risk management system (Poussenkova et al., 2016).
Fair remuneration
It considers the remuneration of the committee, directors related to the securities trading
policies. It has been seen that corporate governance assists the company to conduct the
operations in a proper manner.
METHODOLOGIES
Carroll's Pyramid
In this model, the pyramid of responsibilities is also highlighted. There are four aspects in
this pyramid which are related to economic, legal, ethical and philanthropic. These layers are
stated below in the context of the company.
(Source: Carroll, 2016)
Economic aspect
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Inghams enterprises
Economic aspect focuses on the responsibilities so that profits can be achieved for a long
time. The company showcases the growth in 2017 just because of the effective strategies which
are considered (Carroll, 2016).
Legal aspect
It has been analyzed that company focuses on following the laws and regulations that are
implied on the organization. The policies are designed in such a manner that focuses on the legal
requirements.
Ethical aspect
In this, the responsibility of the company is imposed so that company can conduct the
activities with proper moral and ethics. The company focuses on considering the ethical
strategies so that code of conduct can be developed (Baden, 2016).
Philanthropic responsibility
It is related with the responsibility in which it is stated that it is discretionary in nature.
The company operates various programs through which help can be given to the society with the
number of welfare animal programs that are considered by the company (Ehie, 2016).
Watrick and Cochram's model
By focusing on this model it has been seen that activities are divided into three segments
that are related to policies, process, and principles. In this, the social issues management is
considered which focuses on the three factors which are policies, process, and principles.
Policies
It is related with the social issue management and it has three dimensions related to issues
identification, issue analysis and also response development. These dimensions help to reduce
the surprises at the time of conducting the activities and it is also related to the policies of the
CSR. The company emphasizes on the analyzing the issues by focusing on the strategies and by
creating the response (Nalband and Kelabi, 2014).
Process
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Inghams enterprises
Next is related with the process in which it has been seen that corporate social
responsiveness is considered which is segmented into the four parts which are reactive,
defensive, accommodative and proactive. This segment states the ability of the company to make
the changes which have taken place in the society and also emphasis is given on the approach of
the manager because the company considers the gap in their strategies for purpose of responding
the changes.
Principles
The last is related to principles that state the corporate social responsibilities that are
divided into the four segments which are economic, legal, and ethical and philanthropy. In this
segment, the business is considered as moral agents. In the context of the activities of the
company, it has been seen that responsibilities and details are fulfilled by considering Carroll's
pyramid model.
Findings
At the time of conducting the activities, the company ensures the open dialogue related
with the stakeholders and also the focus is given on the views and expectations of all the
stakeholders and also the efforts are made so that expectation level can be fulfilled. The
stakeholders of the company are society, employees, shareholders and the customers. The motive
of the company is to strengthen the organization. In reference to the society and customers, the
significance of CSR and corporate security in the company are extended. The company focuses
on all the factors related to fulfill the level of expectation of the stakeholders of the company.
Shareholders
It has been seen that the company earned profits in 2017 just because of the progress by
considering the strategies. It has also extended their prospectus forecast. The company helps to
ensure the growth in the market of Australia and New Zealand and also the sale is related to the
poultry which is stronger as a comparison is made with the expectation growth in Australia.
Society
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Inghams enterprises
The company is considered as a long and positive contributor to the local communities in
which the company conducts the activities. There is also medical research which is conducted by
the Institute of the company considering the various health issues like cancer and mental heat. It
helps to ensure the commitment towards the society.
Customers
It has been seen that customer relation of the company are highly collaborative and it is
concerned with sales, marketing, planning and also technical services. The company has
achieved progress in this year just because of the supply relationship with the customers and also
it consists of the national agreements (Schwartz, 2017).
Employees
It has been analyzed that company focuses on giving value to the integrity and also it is
essential for the company to consider the ethical labor practices. In this, the company employs
the staff on the direct basis and there are many employees who are directly employed in the
company. All the wages of the employees are regulated by focusing on the enterprise agreement,
employment agreement on an individual basis.
Recommendations
It is seen that there is no gap between the performance of the company and also with the
expectation of the stakeholders. So, the company can do more in context of the employees by
focusing on the programs that give benefits to them (Korschun, Bhattacharya and Swain, 2014).
Conclusion
By analyzing the report, it has been concluded that corporate social responsibility is the
essential factor in today's scenario and also it is the factor that is considered in context to the
society. So, if the company conduct the activities by considering the CSR framework then it can
be easy to achieve growth and profits in an effective manner. CSR helps to maintain the goodwill
and will also help to achieve the large market share by enhancing the satisfaction level of the
customers.
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Inghams enterprises
References
Amran, A., Lee, S.P. and Devi, S.S., 2014. The influence of governance structure and strategic
corporate social responsibility toward sustainability reporting quality. Business Strategy and the
Environment, 23(4), pp.217-235.
Avram, E. and Avasilcai, S., 2014. Business performance measurement in relation to corporate
social responsibility: A conceptual model development. Procedia-Social and Behavioral
Sciences, 109, pp.1142-1146.
Baden, D., 2016. A reconstruction of Carroll’s pyramid of corporate social responsibility for the
21st century. International Journal of Corporate Social Responsibility, 1(1), p.8.
Carroll, A., 2016. Carroll’s Pyramid of Corporate Social Responsibility. Available at:
https://jcsr.springeropen.com/articles/10.1186/s40991-016-0004-6. Accessed on 16th June 2018.
Ehie, I.C., 2016. Examining the corporate social responsibility orientation in developing
countries: an empirical investigation of the Carroll's CSR pyramid. International Journal of
Business Governance and Ethics, 11(1), pp.1-20.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Ingham’s, 2017. Annual report. Available at:
http://investors.inghams.com.au/FormBuilder/_Resource/_module/11sM2pu-
rkuf_aNBmyFnWw/file/ING-FY17-Annual-Report.pdf. Accessed on 16th June 2018.
Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility,
customer orientation, and the job performance of frontline employees. Journal of
Marketing, 78(3), pp.20-37.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance: The
value of corporate social responsibility during the financial crisis. The Journal of Finance, 72(4),
pp.1785-1824.
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Nalband, N.A. and Kelabi, S.A., 2014. Redesigning Carroll’s CSR pyramid model. Journal of
Advanced Management Science, 2(3).
Popescu, D.I., 2017. Social Responsibility and Business Ethics I. Companies' Sustainable
Development in the New Socio-Economic Context. Quality-Access to Success, 18(157).
Poussenkova, N., Nikitina, E., Loe, J.S., Wilson Rowe, E., Wilson, E. and Fjaertoft, D., 2016.
Corporate Social Responsibility. Russian Analytical Digest (RAD), 181.
Schwaninger, M., 2015, February. The Evolution of Models: Uncovering the Path of Model
Improvement. In International Conference on Computer Aided Systems Theory (pp. 126-132).
Springer, Cham.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
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