This article discusses the challenges faced by AMP, a fast-growing banking economy in Australia, and the appointment of a new CEO to restore its lost grace. It also highlights the importance of corporate responsibility and governance in promoting public image and gaining trust from potential customers.
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Corporate responsibility and governance Introduction. At a time when investors are typically exercising caution and distinct restraint, with various much increased economic levels falling into recession, the global financial community has optimized alert signs of maximum growth rate from existing unconventional sources. For a host of reasons, current figures reported by Australia article has pricked significant attention of international investors (Keneley, 2010).The Australia banking volumes are running at current high records, increased inward investment, improved export figures are relatively improving making the Australia bank acquire a huge chunk of overseas transactions that have been completed over the past few years. In the recent past, AMPS has been a fast-growing banking economies in the world ranking and with arguably massive sophisticated capital markets in the entire Australia. However, following years of success of AMP'S, under its former CEO Craig Meller, there has been reports of continued mismanagements, currency crises, bad advice which led to the tremendous downfall of AMP. Evidently AMP problems includes losing more than $1 bn in the current market value after report evidence was provided to the financial services commission. AMP has been ten to court for allegedly offering bad advice (Keneley, 2012). Editorial 1: Sydney Morning Herald The company has been at the core of misconduct in the financial system as having overcharging fees to the prospective customers can be seen as criminal charges thus having an issue with banking royal commission (Liu, 2010). The pressure that build up contributed to the unending challenges facing the company. The customers have made it clear that they have much 2
Corporate responsibility and governance difficulties in putting their trust on the bank owing constant losses reported from many of the clients over a given period of time. According to the article "don't trust them": By Emily Cadman reports obtained from Bloomberg indicates that AMPs fall from the top has been much greater than other banks existing in the entire Australia region. The Sydney morning article attributes to the developments brought about by the AMPS chairman to have a new chief executive officer called DE Ferrari. The stakeholders think that the new CEO I therefore expected to instill change, bring enormous developments, and reshuffle the company's operating system with an aim of restoring its lost grace (Lovelock & Patterson, 2015). This will be quite challenging for him to bring back sanity in the company owing to the already damages done. In spite of this revelation DE Ferrari who has been in the recent past a successful business CEO is determined to counter the problematic issues. The company's team is also confident in proving Ferrari with an opportunity for a clear reset strategy and also to ensure balancing of the past difficulties. They are enthusiastic, optimistic and with much higher excitement to move forward (Sands & Ferraro 2010). As expected the new CEO will be under much pressure to meet the high standards and high expectations from the shareholders, investors, government and the entire customerbase. According to the Emily Cadman articles report, the reputation scores has fallen dramatically affecting perceptions regarding the company's products. There has existed a steep decline in client requirements and preferences for its upcoming solutions (McGraw & Dabski, 2010). Editorial 2: Australian Financial Review 3
Corporate responsibility and governance Under the new CEO, the organization has responded to the critics saying that there's need to put much effort in focusing on reinforcing its goals and much concentration on supporting societal activities.ItisalsoexpectedtosponsorAustralianTeamtoJapan.TheCompanyhas commissioned a research team to acquire various focus groups, with a wide range of presentation from various market players including clients, shareholders and consumers an entire region such as Sydney According to the Article, "fix AMP woes and collect $17m", by James Eyers and Jessica Gradener,there is increased confidence on new CEO De Ferrari given the power and authority to redesignthecompany’sbusinessmodel.Thiswillcontributetotheproblematicwealth rediscovered in paying the available commissions. This article highlights Mr. DE Ferrari pats success as a former Credit Sissez CEO in Singapore who contributed immensely to its success. Mr. Murray describes him as the urgently needed change agent who will contribute in large transformations in the entire business. The CEO is seen to have a high ethical standard and the aspect of developing the customers ta personal level. According to his close associates, he has a high interest in teaching their customers and investors on how to better investors (Norwani, Zam & Chek, 2011).This will increase their cash inflows leading to increased benefits. The article also highlights the demerits of commissions in offering client advice regarding restricting their business portfolio and community affairs.Conclusion Therefore the company should make great efforts in promoting its public image by engaging the society in order for the potential customers to gain trust in their products and services again. 4
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Corporate responsibility and governance The Sydney morning article style involves sites its evidence and information from other reports and articles such as the Bloomberg. The article from the Australian Financial review deals will with primary data and information for example on the exact statement given by Mr. Murray and Mr.Ferrari(SargentButterworth&Anstey,2011).TheSydneymorninghasacritique perspective. The article on the Australia financial review has a positive perspective on the rise of AMP. Both the articles have considered the ethical standards and governance measures by discussing the royal financial commission and AMP being taken to the commission as a result of the charges The nature of AFR regarding the new CEO gives much confidence. A profile description of Mr. Ferrari and his achievements has been provided making every reader to identify him and learn more about him at a glance. The article has discussed the history and past achievements of the CEO in detail and given his associates view on him. 5
Corporate responsibility and governance References Keneley, M. J. (2010). The demise of the mutual life insurer: An analysis of the impact of regulatorychangeontheperformanceofAustralianlifeinsurersinthe1990s. Accounting History, 15(1), 65-91. Keneley, M. J. (2012). The path to Project Darwin: The evolution of the AMP's organisational structure. Business History, 54(3), 346-362. Liu, H. (2010). When leaders fail: A typology of failures and framing strategies. Management Communication Quarterly, 24(2), 232-259. Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia. McGraw, P., & Dabski, S. (2010). Corporate social responsibility reporting in Australia's largest companies. Labour & Industry: a journal of the social and economic relations of work, 21(1), 390-409. Norwani, N. M., Zam, Z. M., & Chek, I. T. (2011). Corporate governance failure and its impact on financial reporting within chosen companies. International Journal of Business and Social Science, 2(21). Sands, S., & Ferraro, C. (2010). Retailers' strategic responses to economic downturn: insights from down under. International Journal of Retail & Distribution Management, 38(8), 567-577. 6
Corporate responsibility and governance Sargent-Cox, K., Butterworth, P., & Anstey, K. J. (2011). The global financial crisis and psychological health in a sample of Australian older adults: a longitudinal study. Social science & medicine, 73(7), 1105-1112. 7