The corporate social responsibility.

Running Head: M078LON 0
MAINTAINING CORPORATE
SOCIAL RESPONSIBILITY

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Contents
Summary....................................................................................................................................2
Overview....................................................................................................................................2
Key CSR Characteristics............................................................................................................3
Stakeholder Theory....................................................................................................................5
Carroll’s Pyramid.......................................................................................................................6
CSR Three-Domain Model........................................................................................................7
CSR Strategies...........................................................................................................................8
Recommendations....................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

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Summary
This report outlines auditing of Singapore Press Holding Ltd (SPH) CSR activities so as to
provide necessary recommendations for the improvement of its corporate social responsibility
in association with various contextual frameworks and theories like Stakeholder theory,
Carroll’s Pyramid and CSR three domain model. To understand these models more explicitly,
these theories are applied to the SPH so as to identify their respective CSR strategies in a
more holistic way.
In relation with FY2020 targets, Singapore Press Holding plans to arrange nearly100
programmes below their five corporate social responsibility pillars i.e. Community and
charity, Nature and conservation, Arts, Learning and sports and culture.
Overview
Singapore Press Holding (SPH) Ltd is Asia leading media enterprise incorporated in 1984.
The core business of SPH is newspaper publishing, books and magazines in both digital and
print editions. The value system of the company lies on Ex-cite i.e. Excellence, customer
focus, integrity, teamwork and embracing change. In relation with the vision, the company
goal is to become a multi-media enterprise with significance presence not only in Singapore
however, but also in the region and beyond. Currently, SPH has a strong regional presence
and has its footprints across many nations – such as Malaysia, Indonesia and Thailand. The
revenue as reported by SPH increase with 0.6 per cent to $121.3 million in relation with end
of first half (1H FY19) (sph.com.sg, 2019b).
In relation with SPH corporate social responsibilities, the company strives to be a good
corporate citizen with different programmes in art, charity, education, community, sports or
conversation grounds. Different programmes of SPHs have extended to many groups of the
community and has created big difference in the lives of many individuals.

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Key CSR Characteristics
From past few years, there are a significant transformation in Corporate Social Responsibility
(CSR) practices from philanthropy to regulated practices and on to strategic CSR. The new
millennium business is progressively getting higher pressure on compliance with regulations
on environment protection, societal development and transparency to be more efficient
(Jamali and Karam, 2018). CSR is a concept that brings together various aspects of an
organisation strategy that can be used as direction for a better society. In relation to its key
characteristics, some of the significant features of the concept that be likely to be noticeable
in CSR undertakings include – Voluntary, internalizing, manifold stakeholder orientation,
synchronisation of economic and social responsibilities, values and practice and beyond
philanthropy.
In relation with voluntary characteristics of CSR, it goes beyond the corporate obligations
outlined in regulation and legislation and show organisation willingness for recognising
perspective of government and stakeholders. In relation to this characteristic, Singapore Press
Holdings can be associated with their supported and sponsored in 2005 to learner volunteer
programme introduced by the Singapore Zoo and under this agenda, learners from partaking
Core Characteristics of CSR
Voluntary
Values and Practice
Beyond Philanthropy
Management of Stakeholder
Placement of responsibilities
Managing externalities
Philanthropy
Regulated CSR
Strategic/
Instrumental CSR