Corporate Social Responsibility - Assignment PDF

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Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility
Name of the Student
Name of the University
Author Note
CORPORATE SOCIAL RESPONSIBILITY
1
Table of Contents
Introduction:..............................................................................................................................2
Literature Review:......................................................................................................................3
Analysis of the NOKIA Case Study:.............................................................................................6
Discussion and Conclusion:........................................................................................................9
References:...............................................................................................................................12
CORPORATE SOCIAL RESPONSIBILITY
2
Introduction:
The CSR or the Corporate Social Responsibility is a management concept in which
the organizations include the environmental and social concerns in the business of them
(Schwartz 2017). Also, the stakeholder interactions are integrated into the business
operations. The CSR can benefit an organization or a company in a variety of ways. The
Corporate Social Responsibility helps the organization to improve its public image, increase
the coverage of media, boosts engagement of employees and retains and attracts new
investors for the organization (MARKET 2018). Though the CSR provides various benefits to
the organization, it has several key issues also. The organization faces several issues
regarding the CSR which includes eco-efficiency, stakeholder management, working
conditions, labour standards and environmental management.
In this document for critically review the corporate social responsibility, the case
study of NOKIA has been selected. While evaluating the case study of the NOKIA the main
challenges found regarding the CSR is the stakeholder management challenge. In this case,
the stakeholder was the customers. The chosen challenge is very much significant in this
case because the customer is the most important aspect in every organisation. Without
proper customer service and satisfaction, the organisation will not generate any type of
revenue as most of the profit comes from the customers.
The main reason behind choosing the case of the NOKIA is elaborating the
significance of the corporate social responsibility. In the past, it was seen that the NOKIA
faced a huge loss in the market due to choosing the Windows operating system over the
Android operating system for their mobile devices. Due to the selection of the Windows
operating system they were not able to provide the vast functionality which was provided
by the Android operating system at that time. For this reason, the customers of the NOKIA
remains unsatisfied when they compared themselves with the Android users, and due to
this, the NOKIA faced a huge loss in the international market. For this reason, in this
document the case study of the NOKIA has been selected with the consumer or customer
stakeholder.
CORPORATE SOCIAL RESPONSIBILITY
3
Literature Review:
According to the Tai and Chuang (2014), the implementation and the perspective of
Corporate Social Responsibility or the CSR have several important significances for big and
multinational enterprises. This importance is related with the FDI in the fostering
development. All the implications have been addressed by the authors who have paid
attention to the passive and active ways of the CSR. In this way, the Pre-MNEs and the MNEs
are affected in sustainable development. As per the authors, the CSR generally influenced by
four type of core components. These four components are the competitiveness,
accountability, responsibility and transparency. The authors as showed the highlights the
role of the information asymmetry and how the corporate social responsibility will be
integrated into the organization's strategy of the differentiation.”
According to Carroll (1996), the pyramid model of the CSR can embrace the whole
spectrum of expectation of the society in the aspect of the business responsibilities. The
corporate social responsibility is now represented as a language and has become very much
vital. This has become vital in the sense that modern businesses need to make more money
by obeying corporate rules. In this literature, the author has stated that the CSR’s nature is
taking an approach related managerial decisions. In the formulation of the pyramid
structure CSR basically acts as accommodative. In the modern movement of the CSR, the
most important precursors place is taken by the emergence of social movements. As per the
author the structure of the pyramid can be considered as the conjunction of different
domains related with responsibility. The author stated the research implication of the CSR’s
pyramid model that it act as a platform in which major research developments are done. For
the research purpose most widely used research tool is the constant-sum instrument in the
CSR pyramid which was deployed by the Aupperle.
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