Corporate Social Responsibility

Running head: CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
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CORPORATE SOCIAL RESPONSIBILITY
Table of Contents
Answer 1..........................................................................................................................................2
Answer 2..........................................................................................................................................3

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CORPORATE SOCIAL RESPONSIBILITY
Answer 1
Beverage major player Nespresso has revealed a new commitment to use only sustainable
sourced aluminium in its coffee capsules within the next one year. Such a strategy has initiated
after co-founding a new scheme to stimulate the sustainable extraction of the metal.
Nespresso is identified as a leader in the corporate drive for highly sustainable coffee
capsules, following to the launch of the world’s first capsule recycling system in Switzerland in
1991. According to Smithers (2017), by 2015 Nespresso successfully attainedaround 86% global
recycling power, through 14,000 capsule collection points. However, development from other
coffee brands, local authorities as well as recycling service providers has been considerably
slower, with around 95% of the pods on the market likely to be generated from a combination of
plastic and aluminium severely causing challenges to recycle, thus making Nespresso as a
valuable industry leader (Nespresso, 2019).
Reports of Niemuth et al. (2014) have noted that the company has collaborated with
aluminium extraction firm Rio Tinto. Rio Tinto is the only company which has received
certification as sustainable by the Aluminium Stewardship Initiative (ASI) in order to make an
official agreement towards ensuring that its capsule manufacturers exclusively employ certified
suppliers. However, for achieving ASI certification, Nespresso suppliers must accomplish a set
of requirements intended for biodiversity protection, showing reverence towards authorities and
rights of the Indigenous as well as carbon emissions. Furthermore, development towards these
requirements has been withuse of digital traceability mechanism further assuring that end-user
companies such as,Nespresso can easily access data at all levels of the supply chain.