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Corporate Social Responsibility Assignment - Tesco PLC

   

Added on  2020-10-22

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Corporate social responsibility
Corporate Social Responsibility Assignment - Tesco PLC_1

Table of ContentsIntroduction.................................................................................................................................................4Main body...................................................................................................................................................41. Summary of the business as well as rationale of your choice..............................................................42. Companies rank with regard to corporate social responsibility............................................................43.Specific examples of corporate actions that resulted in the companies ranking....................................54. Why does the companies approach towards corporate social responsibility influence purchasing decisions..................................................................................................................................................65. Relevance of corporate social responsibility in current business environment...................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................8
Corporate Social Responsibility Assignment - Tesco PLC_2

IntroductionCorporate social responsibility may be defined as all those moral practices that are undertaken by the business organizations in order to create a positive impact on the mind of the society. The basic motive behind adopting the corporate social responsibility is to improve the brand image which is essential for the long term growth and survival of the business. Tesco PLC,a British multinational retail company; which has been founded 100 years ago in the year 1919. The company has around 4,60,000 employees by the end of 2017. This report will include the brief summary of the business as well as companies rank in corporate social responsibility. Further the report will include corporate actions undertaken by the company and the current business environment(Crowther and Seifi, 2018.).Main body1. Summary of the business as well as rationale of your choice.Tesco PLC , is the third largest retailer in the entire world with its headquarter in United Kingdom and deal mainly in multinational groceries as well as general merchandise retailer.The founder of the company is Jack Cohen. The company has more than 6500 stores in the entire world by the end of 2018. The company has been founded in 1919 but was expanded after few years that is around 1950s or 1960s. The motto of the company was ‘pile it high and sell it cheap’; which was the basic reason behind the growth and expansion of the company. But with changing time, company diversified its business and is now operating even on the online platform as well as it has its stores in various countries. This is the major reason behind company having majority of the market share.The company was constantly indulged in corporate social responsibility which helped thecompany in gaining the competitive advantage over the other companies and thus helped in beating its competitors(Keay and Iqbal, 2019). Further, it helped in improving the image of the company in mind of the people of the society which in turn has increased its sales and profit.2. Companies rank with regard to corporate social responsibilityCSR ratings are given on the perceived performance on the scale of 0 – 100. Tesco PLC, percentage of ranking as compared to 17,972 companies is 84%. This can be summarized as a high percentage of companies involvement in corporate social responsibility in order to improve the image of the company in the mind of the customers so that it is beneficial for the company in the long run to grow and survive.This ranking has been generated on the basis of consensus using a Big Data Algorithm. Further, it was found that though the ranking of the company is high in terms of corporate social
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