Corporate Social Responsibility

Running head: CORPORATE SOCIAL RESPONSIBILITY 1
Corporate Social Responsibility
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CORPORATE SOCIAL RESPONSIBILITY 2
Corporate Social Responsibility
Introduction
Kimberlee Leonard’s article, “four types of corporate social responsibility” was
published in Southern California. The article was updated on 12th February 2019. As earlier
mentioned, Kimberlee Leonard is the author of the article. The article has a little background
information about the author. According to the article regarding the information about the author,
Kimberlee Leonard has above fifteen years of small scale entrepreneurship. The author owns a
State Farm agency in Southern California.
Additionally, Kimberlee has a proper understanding of the business owners first hand.
Kimberlee enjoys writing and chasing waterfalls together with her son in Hawaii. Kimberlee’s
article is sponsored by an external party “Chron.” However, no bias has been realized as a result
of the sponsorship. This article is an editorial kind of article. Therefore, this paper intends to
critically analyze Kimberlee’s article to explore the theories of corporate social responsibility
which encompass marketing, philanthropy, management, and responsibility.
Philanthropic efforts
According to Leonard (2019), the largest companies across the globe are aligned with
philanthropic efforts. Leonard (2019) brings out Microsoft as a typical example which has
worked closely with Bill and Melinda Gates Foundation to introduce technology to different
communities across the world. As per the article, the company figures out the fact that its
progress and success depends not only on innovation but also ensuring the upcoming new
generation understands, use and develop the technology. The author also emphasizes that
philanthropy does not only help large companies but also small companies. For instance, a local

CORPORATE SOCIAL RESPONSIBILITY 3
car wash may offer schools a platform for hosting supporters for sports players. Restaurants, on
the other hand, have fundraising nights’ operations profiting a local school or charity. Charitable
operations help enhance the marketing of the products of the respective organization. Usually,
philanthropic operations invite communities into the business thus familiarizing them with the
products of the company which in turn acts as a marketing strategy. Familiarity created by
philanthropic operations within the organization helps create a good reputation to the company
thus promoting the marketing operation. Philanthropic activities have also been advocated by
Wulfson (2001) while evaluating the ethics behind philanthropic ventures. According to Leonard
(2019), philanthropic operations makes the community view the entire company in a positive
light.
Management Theory
Corporate social responsibility is enhanced through the management theory. The
management theory circumnavigates the leadership department. Leonard (2019) displays the
concept of management through the company diversity and labor practices title. According to
Leonard (2019), leadership realizes the benefits of diversity in the workplace when everyone
within the organization is working as a team for the achievement of organizational goals rather
than individual interests. However, the management department has the responsibility of
ensuring that the labor policies are uniform across all the employees of the company regardless
of their authority levels (Garriga, & Melé, 2004). Leonard (2019) brings forth Harvey Weinstein
and Steve Wynn scandal as a typical example to illustrate the reality behind the alteration that no
firm I impervious to the ramification of sexual harassment. According to Leonard (2019), the
movement has also resulted in a diversity of issues which require attention and consistent action
in the workplace. Therefore, the management of the organization has the responsibility to review