Extent of Corporate Social Responsibility (CSR) Adoption by Corporations
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This essay explores the extent to which corporations take Corporate Social Responsibility (CSR) seriously, including its impact on the environment and society, framework, theories, and examples of CSR activities by UK and international companies.
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Essay on the extent to which corporations take Corporate Social Responsibility (CSR) Seriously.
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Table of Contents INTRODCTION...................................................................................................................................4 MAIN BODY.......................................................................................................................................4 CONCLUSION....................................................................................................................................7 REFERENCES.....................................................................................................................................8
INTRODCTION CSR is a framework which depicts a businesses commitment and accountability for contributing in the community from several social and environmental measures. This plays an important role in company's brand image, for attracting the customers, employees and all other stakeholders who are involve in the business for the success. This is adopted by the company to possess a positive impact on the society. It includes the respect of the employees, giving back to the society, promotes equality and diversity at the firm or an organisation, poverty eradication, corruption, sustainable development and also assures that the decision-making in businesses are ethical. The corporate social responsibility is essential for both society as well as company, it can be small or mid size company also(Barnett, Henriquesand Husted, 2020).This activity can perform either by involving the internal employees or by hiring an other party to conduct this activity. The corporate social responsibility is operated world wide including UK and other international areas. This essay includes the entire learning about the Corporate Social Responsibility, how it is adopted by the company, the impact of CSR on environment and society, framework of CSR, their theories and many more. MAIN BODY In today's era the company is judged by the activity it performs and how it effect the society, through the different perspective of employees, customers and stakeholders which are involved ion the businesses. The CSR is basically creating a share value for the society. This is a relation of give and take it means when the company takes anything from the society and community, they have to return it in any form. Such as when a paper manufacturing industry cut down the trees for making a paper then in return company also do a campaign of tree plantation. The corporate social responsibility is a process in which the company compounded the environment and social concern in their business and interact with the company's stakeholder's. The CSR is to render the social, economical and environmental services to the society. This activity is done for the sake of company and society to remain sustainable. It has focused on three major areas that is knowledge, well being and environment. This three components are also based on the principles of CSR that change modification, diversity, innovative and leadership which affects the stakeholders like society, government organisation, investors, employee's and customers. This components are implemented in different scenario's at different situation(Rhou and Singal, 2020). The first component isknowledgein which the company raise awareness about the waste education programmes which includes the 3R's. This is used tospread the knowledge about waste. This can be done through education and innovation.Educationincludes the
training session on the separation of waste products and recycling process of PET. This activity is mainly conducted in the schools or universities. It helps to create the partnership with the universities and schools and promotes the opportunities of learning. And theinnovationconsiders the new product which can be used as a sustainability of company, it involves the internal and external collaboration which helps to cater the needs of society. The second component iswell being. In this element the company provides the facility of health and community care centres. Basically it emphasis on the prime life and strengthening the society. This considers the quality of life, health and wealth of all stakeholder's(Obara and Peattie, 2018).Thequality of lifeleads to the enhancement in the standard of living of community which can be done through conducting the seminars and training programmes. TheHealthincludes the contribution in community for the health prevent and for declining the risk of health issues in community. AWealthis used to create a values which focuses on earning the profit for the family and society. The third and last component isenvironmentwhich helps to protect and conserve the environment for the sustainability of earth. The main aim is to protect the natural resources through the collaboration with partner's around the globe. Anenvironmental factor includes the recycling and the development of ecological. The recyclingprocess is used to provide the deep knowledge about waste management and sorting as a result to reduce the amount of waste(Elmaghrabi, 2021)Whereas theecological developmentis used to manage the sustainability of environment in order to secure an economic growth for long term. This all component are used by companies in their CSR activity to raise the awareness among the society to give them knowledge about this. By adopting thecorporate social responsibilityin the corporate sector it provides severalbenefit to the company. The CSR helps to build and protect the image of company and increases the brand value orbrand reputation.This also helps in the competition advantage and intensify the culture of a corporate sector or organisation. The activities perform by the companies attract the customers, investors and also offers an opportunity for education and innovation which helps the business to grow. It also determines the transparency and credibility in the corporate sector and and for the long term sustainability of organisation. It supports to raise the productivity of employees and cut down the risk of strikes, boycotts and cost of risk management. This activity impacts the society in several ways like installation of solar panels in villages, eradicate the unethical practices of labour such as child labour and thrall. The companies used to conduct various events in areas where they can promote about their organisation and which can provide benefit to the society(Nyame-Asiamah and Ghulam, 2019).For example: free distribution of sanitary pads in villages and small towns to women's, tree plantation campaign, construction of wash-room in villages and giving them knowledge about hygiene. The firm used to perform various activities for educating girl child and also giving fund to the non governmental organisation and in
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charity. An organisation donate their some amount of profit for the society and government which helps the society to grow.This helps the firm to make their brand image, increase loyalty and gain the trust of employees, improving the relation with stakeholders and pull in the investors to invest in their company(Hamed, Al-Shattarat, Al-Shattarat, and et. al, 2022). The CSR activity is accessed everywhere in the world. This activity has been followed by the UK companies and as well as international companies too. For example : the UK basedTesco companyinitiated the corporate social responsibility in 2001. the activity has been performed by the executives, they conduct a meeting in which they have discussion regarding the CSR activities. The activities performed by the company is environmentalresponsibility in which they analyse the activity done by the company which harms the environment and as a part of CSR activity they restricted the activities which harms the environment. In 1996, the company has also started a campaign on awareness about energy consumption. The company reduced their energy consumption by 35% per square foot. The company donated its 1% of Profit Before Tax in charity of UK and Britain. The initiatives made by Tesco for UK as well as for other countries too, that is they started to raise the fund, charity and to promotes the education. And to promote the company, assures that the healthy and fresh food is available at reasonable charges across the world(Dunn and Harness,2019). The other example is about themarks and spencercompany. In 2004, the company started a CSR activity “ ready for work”. This campaign was started to offer the knowledge of business management to the people who desire to start up a business. The main aim of this activity is to improve the well being of the society and to protect or conserve the environment. Moreover, they started to target the youth, unemployed and disabled persons and make them learn about the entrepreneur skills. They also construct the medical centre and hospitals, schools and provide scholarship to the merit holders. This activity has positive impact on domestics as well as internationalmarketastheyraisetheirbrandimageandenhancetheindividualsocially, economically and politically due to which the people have the capability to start and expand their business across the world. The company can open their outlet in the international countries and can send their well trained employees to the outlet to manage it(Esoimeme, 2020). An another example is of theErnst and Young, a UK based company. They deal in theauditfirm worldwide. They have a strategy about the CSR, the main emphasis is on the development of society and for the better future of the youth and upcoming generation. Along with this they inspire to build a better future and career. The company has launched a various programmes with aim to inspire the youth and rising the community to live their dreams. The programmes such as EEP ( education partnership programme) in this they approach to the students of various schools to motivate them and to support or promote their enhancement. The other
programme is EY career's experience in which they improve the networking learning and grab a opportunity of career to understand about the profession. They also started the school governor's network, an objective of this is to provide the personal development skill and reducing the stage fear through conducting various sessions I which they share their ideas and experiences. This activity also has the international impact in which they help their employees, student and other stakeholders to attain their goals(Bhatia and Makkar,2020) Corporate social responsibility plays a major role in the endeavour of organisation in a community. From the various business activity it maximize the benefit for the society. The major this activities are mostly done by the developing or developed country's. The under developed countries or poor town or city are not engaged in this activity. This programme allows the government and private sector to upgrade the system of community and society in the developing countries. By expanding the CSR activities into different countries or international areas, the company can expand their business and generate more revenue also. The CSR activity in the international countries provide benefit to the company. The company can grow and earn the maximum profit(Buendía-Martínez and Carrasco Monteagudo,2020). CONCLUSION It is concluded from the essay that the corporate social responsibility is the essential part of the company and it ismandatory to do this activity. The company is required to adopt this and it plays an important role in the growth of the company. It involves various activities which affects the society, employees, consumers and all stakeholders which are involved in the organisation. CSR is based on the 3 key areas that is knowledge, well being and environment. Along with this they have principles also. It helps the firm to improve the brand image, attracting customers and investors, employees and many more. With their CSR ability the company is judged and analysed by the stakeholders. In this essay the whole knowledge is given about corporate social responsibility with the examples and how the companies implement this in their organisation.
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REFERENCES Barnett, M.L., Henriques, I. and Husted, B.W., 2020. Beyond good intentions: Designing CSR initiatives for greater social impact.Journal of Management,46(6), pp.937-964. Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality industry.International Journal of Hospitality Management,84, p.102330. Elmaghrabi, M.E., 2021. CSR committee attributes and CSR performance: UK evidence.Corporate Governance: The International Journal of Business in Society,21(5), pp.892-919. Nyame-Asiamah, F. and Ghulam, S., 2019. The relationship between CSR activity and sales growth in the UK retailing sector.Social Responsibility Journal. Dunn, K. and Harness, D., 2019. Whose voice is heard? The influence of user-generated versus company-generatedcontentonconsumerscepticismtowardsCSR.Journalof marketing management,35(9-10), pp.886-915. Esoimeme, E.E., 2020. Using the risk-based approach to curb modern slavery in the supply chain: The Anglo American and Marks and Spencer example.Journal of Financial Crime. Bhatia, A. and Makkar, B., 2020. Stage of development of a country and CSR disclosure–the latent driving forces.International Journal of Law and Management,62(5), pp.467-493. Buendía-Martínez,I.andCarrascoMonteagudo,I.,2020.TheroleofCSRonsocial entrepreneurship: An international analysis.Sustainability,12(17), p.6976. Hamed, R.S., Al-Shattarat, B.K., Al-Shattarat, W.K. and Hussainey, K., 2022. The impact of introducing new regulations on the quality of CSR reporting: Evidence from the UK.Journal of International Accounting, Auditing and Taxation,46, p.100444. Obara, L.J. and Peattie, K., 2018. Bridging the great divide? Making sense of the human rights-CSR relationship in UK multinational companies.Journal of World Business,53(6), pp.781- 793.