Zoo Victoria Report: External Environment, CSR, and Ethics Evaluation

This report provides a detailed analysis of Zoo Victoria, examining its operations across three zoos: Melbourne Zoo, Healesville Sanctuary, and Werribee. The report delves into the general and specific external environments impacting the business, including economic factors, suppliers, and stakeholder relationships. It explores the influence of these factors and the organization's responses, such as multi-channel strategies and stakeholder management. Furthermore, the report investigates Zoo Victoria's approach to corporate social responsibility (CSR) and ethics, detailing their impact on the organization's practices, recovery programs, and community engagement. The analysis includes an examination of ethical considerations, stakeholder relations, and the company's efforts to balance commercial approaches with wildlife conservation. The report concludes with an overview of the key findings and the company's contributions to wildlife preservation and community well-being.

ZOO VICTORIA

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Theory about the general external environment.....................................................................1
Factor for analysis..................................................................................................................1
Impact of economic factor and the way organisation responds to it......................................1
Dealing with factor.................................................................................................................2
TASK 2............................................................................................................................................2
Theory about specific external environment..........................................................................2
Factor for analysis..................................................................................................................2
The way organisation can respond to suppliers......................................................................2
Dealing with factor.................................................................................................................3
TASK 3............................................................................................................................................3
Explanation of CSR and Ethics..............................................................................................3
Impact of CSR and Ethics of Zoo Victoria............................................................................4
Stakeholders relationship........................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Zoo Victoria operates three world class Zoos Melbourne Zoo, Healesville Sanctuary and
Werribee. Main aim of firm is to become the world's leader in Zoo-based conservations. The
report will cover general and specific external environment and its impact on business. In
addition, corporate social responsibility and ethics managed by Zoo in 2017/18 will be discussed
in this report.
TASK 1
Theory about the general external environment
General environment is also known as mega environment which is a crucial segment of
external environment. It only refers to broad conditions and trends in societies in which a
business operates. There are factors of external environment such as legal-political,
technological, economical, socio culture and international. These factors are beyond the ability
of a single business therefore, they cannot influence in the short run.
Factor for analysis
Economic element: Prevailing economic conditions have an impact on Zoo Victoria,
management practices (Kaspi, 2017). Economic factors such as interest rates, changes in per
capita and inflation affect the success of business. For an example, economic elements (large
bank loans) may decrease income of managers working in Zoo Victoria which will ultimately
lower the services.
Impact of economic factor and the way organisation responds to it
General external environment factors had a large impact on organisation especially in
2017 and 2018 but changes are also slow and more predictable (Pauling, Lankford and Jackson,
2017). For an example: laws regarding animal safety and security do not change day to day but
Zoo Victoria had some issues in 2017 regarding economic conditions such as lack of financial
availability, reducing number of attractive animals within firm, etc. There are number of ways
from which the organisation is able to respond towards such issues regarding economic
conditions. The level of competition in market has an important economic impact on business.
Multi-channel strategy is available for the firm in order to respond such as offering customers
more ways from which they can access to Zoo Victoria services (Learmonth, Sherwen and
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Hemsworth, 2018). The effectiveness of portfolio also helps to have a wider selection of services
offered by firm in order to meet customer requirements.
Dealing with factor
It can be said that single business or all businesses operating in a particular industry may
not have sufficient resources or power to influence general external environment factors.
Managers develop strategies by using scarce resources in order to adapt the process to meet
demand of factor in the particular group effectively. The organisation practices match the theory
while dealing with the economic factor that they adapt strategies and plans in order to respond
them effectively (Pauling, Oller and Jackson, 2016). In addition to this, various practices such as
increasing capital, managing impact of inflation and interest rates on resources help to deal with
the factor.
TASK 2
Theory about specific external environment
Specific environment is also called as task environment which is directly relevant to the
achievement of business goals and objectives. It refers to the forces and institutions outside a
business which interface in course of conducting its business. These have a direct impact on
actions and decision making of managers. Specific environment of business is unique and
changes according to the conditions. Suppliers, customers, pressure groups and competitors are
some elements of specific environment. These factors have a large impact and also change
quickly while creating great uncertainty and unpredictability for managers within firm.
Factor for analysis
Suppliers: It can be said that business needs various resources such as goods and services, raw
material, etc. to operate business activities effectively (MacDonald, Milfont and Gavin, 2015).
People or organisation that provides such resources to business are known as suppliers. They
also include financial inputs such as insurance firms, banks and pension funds.
The way organisation can respond to suppliers
Managers are responsible for ensuring the steady flow of required inputs and resources at
lowest prices available in the market that helps to maintain the effectiveness of business. Zoo
Victoria had an issue of unavailability of resources in 2017 that food and other supplements
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required for animals were not available in sufficient manner due to the financial as well as
supplier’s issues. The manager should ensure to have an effective relationship with suppliers to
manage the resources within firm (Mason, 2016). The approach towards suppliers also needs to
be a part of strategic planning.
In addition to this, sharing information regarding what is needed in Zoo in terms of
resources will help to aware about requirements. Providing lead time to suppliers will also help
to increase possibility of orders. Suppliers are the important part of business that they should be
involved in meetings to make effective relationship with them. Use of technology such as
internet connection will allow collaborating with them more closely to share plans and consumer
data (Sundram, 2015). The performance should be reviewed by ZOO Victoria at regular intervals
to assess relationship status.
Dealing with factor
Good stakeholder relationship is managed by firm in order to respond to the impact of
suppliers in 2017 that it leads to desirable organisational outcomes and demonstrated doing the
right things to manage availability of resources (Carter, Webber and Sherwen, 2015). The
business practices matches according to the theory that it helped to deal with factor by adopting
advices of stakeholders. However, the practices influenced the services but they had managed to
respond to this factor effectively.
TASK 3
Explanation of CSR and Ethics
Corporate social responsibility: CSR can be described as intention of business to go beyond
economic and legal obligation to act in a way which is good for the societies. In this, decisions
are made by managers instead of business and CSR is also determined by decisions made by
managers within firm.
Ethics: Ethics refer to a set of principles or rules that help to define conduct which can be right
or wrong. Factors such as personality, values, attitudes, experiences, religion and society values
as well as culture affect ethics of a person (Polo, Hernández-Lloreda and Colmenares, 2014).
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Impact of CSR and Ethics of Zoo Victoria
Recovery programs, innovation, and scientifically to support endangered vertebrate,
terrestrial and species. The firm also have a partnership with Victorian community in order to
create wild life friendly society across world. It is also providing profound zoo-based animal
encounters in order to connect people with wildlife (Henke and Young, 2016). Commercial
approaches are also made by firm to secure the financial sustainability. Announcement of Zoo's
next major development to complete the journey of looping with the help of Lian Gorge. In
addition to this, sustainability focused wetland is also opened at Healesville Sanctuary. In 2017,
launch of When Balloons Fly, Seabirds die community conversation campaign. In May 2017, it
is announced that Zoo will host the national geographic photo Ark exhibition at the Zoo's
Leopard Lodge.
In addition to this, the firm is also seeking efficiencies to engage in licensing
arrangements with overseas suppliers without any regards to working situations and human
rights issues of workers working in the Zoo of these suppliers (Squires, 2015). The firm shows a
social responsible level by providing opportunity to society to see the wild life. Managers in Zoo
also behave ethically with employees in order to improve relationship with them. For an
example: some workers in Zoo do not like some particular animals but manager helps them by
telling how important it is to understand a behaviour of animal. The manager always works
ethically with them and provides work according to their interest.
Stakeholders relationship
The firm also have good relationship with stakeholders that managers develop strategies
to meet requirements of constituencies (Skibins, Smith and O'Brien, 2015). It leads to desirable
results for firm in terms of new ventures to enhance wildlife.
CONCLUSION
The report concluded that Zoo Victoria is managing a lot of operations in order to
introduce wild life towards people. In addition, the firm has also achieved many achievements
regarding animal care and further activities towards society’s well fare. It has also been analysed
that managers and employees are working ethically to enhance operations of saving the wildlife.
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REFERENCES
Books and Journals
Carter, M., Webber, S. and Sherwen, S., 2015, November. Naturalism and ACI: augmenting zoo
enclosures with digital technology. In Proceedings of the 12th International Conference
on Advances in Computer Entertainment Technology (p. 61). ACM.
Henke, S.E. and Young, J.G., 2016. First Sight Records of a White-nosed Coati in Texas in
Nearly Thirty Years. Texas Journal of Agriculture and Natural Resources 10 pp.65-76.
Kaspi, V.M., 2017. The Neutron Star Zoo. Proceedings of the International Astronomical
Union 13(S337) pp.3-8.
Learmonth, M.J., Sherwen, S. and Hemsworth, P.H., 2018. The effects of zoo visitors on Quokka
(Setonix brachyurus) avoidance behavior in a walk‐through exhibit. Zoo biology.
MacDonald, E., Milfont, T. and Gavin, M., 2015. What drives cat-owner behaviour? First steps
towards limiting domestic-cat impacts on native wildlife. Wildlife Research 42(3) pp.257-
265.
Mason, V., 2016. A history and sociology of the Willowbrook state school: by David Goode,
Darryl Hill, Jean Reiss and William Bronston, Washington, DC. American Association of
Intellectual and Developmental Disabilities, 2013. 316 pp.,£ 31.53 (paperback), ISBN:
978-1-93-760405-9.
Pauling, C.D., Lankford, S.E. and Jackson, V.L., 2017. FECAL CORTISOL LEVELS IN
SCIMITAR-HORNED ORYX, ORYX DAMMAH, REVEALS DIFFERENCES
BETWEEN CAPTIVE ENVIRONMENTS. Journal of Zoo and Wildlife Medicine. 48(4).
pp.1049-1057.
Pauling, C.D., Oller, A.R. and Jackson, V., 2016. Fecal parasite identification by microscopy and
PCR in scimitar-horned oryx, Oryx dammah, managed at two sites. International Journal
for Parasitology: Parasites and Wildlife. 5(3). pp.312-320.
Polo, P., Hernández-Lloreda, V. and Colmenares, F., 2014. Male takeovers are reproductively
costly to females in hamadryas baboons: a test of the sexual coercion hypothesis. PloS
one. 9(3) p.e90996.
Skibins, J.C., Smith, A.M. and O'Brien, J., 2015. Can Anthropomorphism Help Save the
Leadbeater's Possum. IZE Journal. (51).
Squires, B., 2015. Zoo working to save local wildlife. Park Watch. (261). p.22.
Sundram, A.Z.K., 2015. Market-based conservation: labelling palm oil products as wildlife-
friendly. Journal of Oil Palm, Environment and Health (JOPEH). 6.
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