Corporate Social Responsibility and the Impact on Business Assignment

CORPORATE SOCIAL RESPONSIBILITY AND
THE IMPACT ON BUSINESS GROWTH: A CASE
ON NIKE

TABLE OF CONTENTS
ABSTRACT (500)...........................................................................................................................3
ACKNOWLEDGEMENT (300).....................................................................................................3
Topic: Corporate social responsibility and the impact on business growth................................4
CHAPTER 1: INTRODUCTION (2000)........................................................................................4
1.1 Background of study..............................................................................................................4
1.2 Overview of the organisation.................................................................................................5
1.3 Aim, Objectives and Questions.............................................................................................6
1.4 Rationale of study..................................................................................................................6
1.5 Significance of Study.............................................................................................................7
1.6 Scope of the study..................................................................................................................7
1.7 Structure of Dissertation........................................................................................................8
CHAPTER 2: LITERATURE REVIEW (4000)...........................................................................10
2.1 Introduction..........................................................................................................................10
2.2 Concept of CSR and its impact on growth of business.......................................................10
2.3 Integration of CSR in different strategies of organisation and its contribution in growth of
business......................................................................................................................................12
2.4 Implementation of CSR activities and its positive impact on existing business strategies. 12
2.5 Improvement in profitability of an organization at global level after implementation of
CSR activities within existing strategies of business................................................................12
CHAPTER 3: RESEARCH METHODOLOGY (2000)...............................................................13
CHAPTER 4: RESULTS AND FINDINGS (3000).....................................................................13
CHAPTER 5: DISCUSSION (2000).............................................................................................13
CHAPTER 6: CONCLUSION AND RECOMMENDATION (2000)........................................13
REFERENCES..............................................................................................................................14

ABSTRACT (500)
ACKNOWLEDGEMENT (300)
3

Topic: Corporate social responsibility and the impact on business growth
CHAPTER 1: INTRODUCTION (2000)
1.1 Background of study
Corporate social responsibility is regulation which guides the organization in managing
sustainable business practices. It is a type of model for model which helps the enterprise in
managing socially accountable and safe working practices. It is specifically focused on three
dimensions that is social, economic and environment which comprise conscious capitalism,
corporate citizenship, sustainability and conscience (Grayson and Hodges, 2017). With
increasing globalisation and digitalization, it has become important for the multinational,
international and national organisation to incorporate CSR framework in order to manage safe
practices.
Figure 1: Aspects of Corporate social responsibility
(Source: Corporate Social Responsibility, 2016)
Strengthening foundation of CSR in organisation management aim at improving
sustainability of supply chain management, working as per human rights standards, managing
diversity and equality among employee and effective governance and compliance. Further,
4