Corporate Social Responsibility (CSR) Assignment: H&M

Added on - 06 Jun 2020

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Personal responsibility infashion and clothes1
Table of ContentsIntroduction......................................................................................................................................3Part I: Personal responsibility.................................................................................................3Part II: Life cycle assessment............................................................................................6Part III: Corporate Responsibility......................................................................................7Part IV: Alternatives, Recommendations and Learning.................................................8Conclusion.....................................................................................................................................10Refrences........................................................................................................................................112
IntroductionFashion is denoted by the representative, beautiful and cultural meaning thatobjects carry, particularly the ways in which an individual use objects to express theirtaste, lifestyle, social status and belonging to a community. Basically, an individual doesnot only think related to fashion as a positive force for sustainable practice in the designof products and services. Further fashion exists in different aspects related to our livesand plays significant role in order to shape consumption practice. The present report isbased on the H&M (Hennes & Mauritz) which is a Swedish multinational clothing retailcompany. It is one of the reputed company because of its fast-fashion clothing for kids,women, and men. In the present report, Social Responsibility and Sustainabilityapproach of the garment’s Brand/Company will be critically evaluated. Along with this,role of fashion in personal life and different fashion criteria for purchasing clothes will bediscussed.Part I: Personal responsibilityRole of fashion in my life and its importance:Fashion play the significant role in our society and in my life. The style is an expressionof the individual which is mixed with charisma. Further fashion is something that comesafter style. According to me, fashion is what an individual feel or act in a social worldwhere we live. For me to have own unique fashion is one of the best things it is becausethe way I fell and do not need to explain anything to anyone . Further, I think that it isfun for me to look through a magazine for new fashions as it helps in expression whoam I and what I like.There are different criteria for purchasing clothes for different people. Some peoplemake the purchase decision as per the price of products, quality, wide product range,availability if brand products etc (Dentchev, Baumgartner and van Hoof, 2016). Apart fromthis I make purchase decision on the basis of following points:Fit: First I make sure that the garment is fit not it too tight or loose.Quality: if the quality of cloth is not good then it will not look attractive or appropriateafter wearingWide range of products: I like to choose to clothe from variety of products as that whichsuit me and look aesthetic.3
Fashion iconEveryday icon of H&MFun loving nature, intense prints and surprising combos have made Emili Sindlev apower to be figured with on the universal road style scene. Joined with the Copenhagen it-young ladies' adoration for shoes (all things considered), Its style is the ideal blend of fun,comfortable, and high-form in vogue. The independent beautician, mold influencer andEurowoman supporter of put her mark address some of H&M's most up to date styles.One of her signature styles is that it does not follow any rule. As she do not get enoughcolor and patterns and her like mixing them as turn ‘too much’ does not exist in herdictionary.Figure1H&M FASHION(Source:MORE LIFE, MORE COLOURS WITH DANISH STYLIST EMILI SINDLEV, 2017)4
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