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Corporate Social Responsibility Assignment

   

Added on  2021-02-20

11 Pages3902 Words32 Views
PROJECT

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Discussion of the Key Challenges to Corporate Social Responsibility and Sustainability inClothing Sector.......................................................................................................................1Best Practise in Relation to Considering Ethical and Moral Issues.......................................5Recommendations to Organisations Working in Clothing Industry......................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................1

INTRODUCTIONCorporate Social Responsibility can be defined as the concept which covers variousimportant things that helps in creating good image of an organisation in the minds of thecustomers, society and government. It includes various activities and good works of theorganisation which are done by the government for the welfare of people or for the societalbetterment or for the environmental protection (Strand, Freeman and Hockerts, 2015). In today'sworld, organisations had understood the importance of their connectivity with the environmentand made them also to contribute towards the growth and development of society. The companychosen for the completion of this assignment is Burberry which is headquartered in London,England. The company was founded in the year 1856 and is serving worldwide. The products andservices offered by the company to their customers are Clothing, Accessories, Cosmetics andPerfumes that helped the organisation to make good places in the market and minds ofcustomers. The following assignment will start covering with the issues that are faced byorganisation at the time of fulfilling their corporate social responsibility and sustainability in theclothing industry. In addition to this, it will also focus on the “best practice” considered withinthe sector in relation to the ethical and moral issues. Lastly, some recommendations will also beprovided to the businesses operating in the clothing industry so that it could become possible forthem to become more responsible and work for the growth and development of the environmentand the society as well.MAIN BODYDiscussion of the Key Challenges to Corporate Social Responsibility and Sustainability inClothing SectorIn today's world, Corporate Social Responsibility and Sustainability is of great concernfor all the organisations in the world. As in the current times, the customers are aware of themarket and have full knowledge about the products and services as well as the customers, societyand the government are also taking into consideration the bad impacts which are being createdby the organisations due to their working processes (Kang and et. al., 2015). This has increasedthe importance of contribution of the companies in relation to the environmental protection inorder to make their business sustainable and to make the business to run for long period of time1

in the market. It has become the responsibility of organisations to make their continuouscontribution for the betterment of the environment and its protection. With the help of these kinds of action only by the companies, their growth and survival inthe marketplace. It is not only related to the organisations existence but it is also important forthem to prevent the organisation from the interference of government in their working. As thebad impact of the working of companies will provide harm to environment and make the lives offlora and fauna difficult to survive and will cause various types of diseases and many otherglobal bad impacts (Hahn, 2013). So the description of the main challenges that could be facedby the organisations at the time of fulfilling their corporate social responsibility are provided asunder:Lack of Community Participation in CSR Activities:From the name of this concepts, it has been clear that CSR is the combination of both thecompanies such as Burberry as well as the societies who makes their contribution for the growthand development of the environment. With the combination of both two factors could make theenvironment to be prevented from the degradation and being harmed from the ill effects of theworking processes of organisation. So sometimes, the contribution of one factor will not createmuch good impact to the contribution made for the prevention of environment as it is possiblethat the organisation may be of foreign and do not have much knowledge about the condition ofother country. So this becomes the responsibility of the surrounding community that to provideneeded support and help so that the contribution of both could help in preventing theenvironment for a long period of time. Need to Build Local Capacities:The following is also one of the most important challenges that has been faced by theorganisation in making their contribution for preventing and contributing to the environmentaldevelopment (Cheng, Ioannou and Serafeim, 2014). Apart from the societies, the local capacitiessuch as NGO's are also one of the main reasons sue to which the many issues in fulfilling thecorporate social responsibility faced by the companies such as Burberry. In case, theorganisations are not getting support from the society that the second option is the localcapacities for those organisations but in today's world, the support from these NGO's could alsonot prove to be much useful for these organisations due to lack of efficiency, competency, lackof resources and their development. Due to this reason, the help taken from local capacities will2

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