INTRODUCTIONIt has been a long business year, many activities, strategies, plan executions, and most of all, the fact that we have reached at this point in business. Over the years, we have measured our progress, learnt from our past, and made plans on how to forge the future as a company and haveestablished strategies that have made us hold onto business for this while. Some fail, some are successful and others extremely successful. This is so, because of the structure of our company, cooperation from all stakeholders and the belief in quality and positively contributing to the society. Part of our building pillars as a company is responsibility towards stakeholders. This way we manage to be steadfast to our task and be able to meet our goals. Our stakeholders include:i.Governmentii.Shareholders.iii.Consumersiv.Workforce v.Business community.According to BDC business article, in order to determine whether your business is a success or not, you need to measure the value of your strategies over the cycle period of your business, BDC (2018). This has been true for Kick Shoes Company. Each year we generate a report for our business status, activities, and a plan for the succeeding year. As part of our responsibility to our investors who need to know whether their money is meeting its value and the progress of the business they are financing and whether they are benefiting for their financial input.
EXECUTIVE SUMMARYIn year 12, Kick Shoes Company outlined plans it intended to see come into fruition in year 13, this among others included:i.Increase in the return on equityii.Increasing its market shareiii.Lowering the cost of productioniv.Improving its product qualityv.Raising the revenue rates through increase of salesvi.Increasing worker knowledge and Skillsvii.Increasing its product outputviii.Promoting its imageix. Raising product awareness through, among other means: advertising and sales support for retailersAs it is with all plans, not everything planned happens, but the percentage of achieving the ones stated is what defines success and failure. Kick Shoes achieved a number of the year 12 plans however it failed in some. In this report, we will outline the key indicators of business performance, analyze the result, draw inferences, and reach into conclusions. We will then determine the year 14 plans. Moreover, strategize on how to achieve them. We will include graphs to show relationship over the business years and show the change: whether positive or negative. From the data that gathered over the year, we will outline our strengths, weaknesses and seek to use our strengths and heal our weaknesses.DATA AND INTERPRETATIONMARKET SHARECompany Market distributionKick Shoe company ventures the sale of its footwear products in three distinctive markets:
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