Corporate Social Responsibility Assignment: Leadership Role

Added on - 06 Jun 2020

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The Leadership Role in SocialResponsibility
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Recent market share problems and competition:........................................................................1Risk of entering into voluntary social responsibilities:...............................................................2Recommendations of increasing employee and customer engagement in CSR:........................3REFERENCES................................................................................................................................4
INTRODUCTIONMarks and Spencer (M&S), which is regarded as the most dynamic brand is also theworld's most sustainable business. This brand was set up in the year 1884 is major Britishmultinational retailer which is specialised in selling home products, accessories, clothing andluxury food products. In the year 2010 after suffering major loss in its women clothing service,company decided to restructure its function and polices. Before this in year 2007, companylaunched its Plan A which will be focusing on its sustainability in making it more socially andenvironmentally responsible business practices.Recent market share problems and competition:M&S has been indulging into most favourable planning of what changes have been takenplace within environment and society (M&S makes a play to become world's most sustainablebusiness.2018). All the challenges which company has been facing from last 15 years would bedrifting and under-fulfilling needs and demand of customer in market. But then also, the growthof company into market it very much firm as they are been involving into donating foods andcloths to charitable scheme. This will be lessening down thrown out food and they could beeasily recycling that food which is not be given to anyone. Whereas, the top three challengeswhich at present M&S is facing and that also need to sort it down by making dynamic andeffective planning.Customer- As it is very much clear that customers are essence of any business, managementneed to look for all what its customers are wanting and demanding. In the current times, it wasalso mentioned that in the past 15 years, company is not been able to cope up with increasingdemand of customers. The sales of food at M&S was reasonably very good but that of clothingand especially that of women clothing was not seems to be good enough. The profits from food1
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