Corporate Social Responsibility (CSR) Report Assignment
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Added on 2020-05-28
Corporate Social Responsibility (CSR) Report Assignment
Added on 2020-05-28
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Running Head: CORPORATE SOCIAL RESPONSIBILITY 1Corporate Social ResponsibilityNameProfessorInstitutionSubjectCourse
CORPORATE SOCIAL RESPONSIBILITY 2Corporate Social Responsibility 1.The key corporate responsibility issues for Starbucks revolves around on the decision of going for the fair trade when it reaches the time to buy coffee. Starbucks seems to have earned a competitive advantage in the coffee specialty industry. The company maintains the huge business profits and even remained active in the industry following their buying of coffee bean at the lowest price. The issues that arose from this is the fact that the coffee farmers have their lives remain the same or even worse yet they work with Starbuck. The culture of Starbucks contributes positively to the surrounding environment and the communities at large. As much as the company is doing well in the business, theyare quite unable to change their annual business meeting into being a political meeting which is another issue for Starbucks. They are also more concerned with the poverty issues and the global environment as it seem to be the right thing to undertake. The other issue is with regard to the balancing of the shareholder value whereby all the investors have to receive a fair share in the profit obtained from the business (Tai & Chuang, 2014).2.The Starbucks had an opportunity to create shared value since the global business exchange presented it. When Starbucks wanted to purchase coffee beans through the unfair trade, global exchange had it rejected. Starbucks got threatened such that they had to conduct a fair trade of the coffee beans in order for them not to be disapproved by the organization. The threats were presented in a form of notices and warnings which stated clearly how there would be countrywide forbid. This obstruction was brought about by the global exchange during an annual meeting. The fair trade registry then got to license the companies in individual importing countries certified fair trade coffee beans. Starbucks marketed themselves and are now identified to be initiating fair trade to the coffee producers and the certified coffee beans. Starbucks is active and aggressive about the whole idea of providing coffee beans since they do experience more bestow and interests in ordering operations. They are providing their coffee directly to the farmers as they support fair trade in the market. The farmers will then have to be given their money fairly as this is an opportunity that enables the Starbuck Company to be able to create andshare value accordingly to everyone (Carroll, 2015). 3.The culture and mission statement of Starbucks could inform the company’s approach to corporate responsibility by the administration of proper ethics. The Starbucks Company have the goals of improving their employee satisfaction, finding and maintaining a competitive advantage in coffee, enhancing the shareholder value, building up a strong reputation as well as sticking to quality sources of supply. The mission statement encourages every staff in Starbucks to value each other since lives are more important. Both the culture and the mission statement reflect the ambitions of the Starbucks as well as what they intend to achieve. This can be able to inform the corporate responsibility if only the company remains committed to the community, employers, suppliers, shareholders, environment, customers and even their future. They may as well inform corporate responsibility by laying down all their future plans and ensure the whole society gets to understand every stage they would go through in becoming a change to the
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