Corporate Social Responsibility Examples from BMW, Levi Strauss & Co., Apple Inc., Starbucks Coffee, and Ben & Jerry’s

This article discusses the Corporate Social Responsibility (CSR) initiatives of BMW, Levi Strauss & Co., Apple Inc., Starbucks Coffee, and Ben & Jerry’s. The article highlights the companies’ efforts towards environmental conservation, employee empowerment, community involvement, and sustainable practices. The CSR ratings of each company are also provided.

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5 examples of Corporate Social Responsibility
BMW
This company is one of the most well known companies that have maintained a good corporate
and social responsibility. Their goal was to help a large number of people by the end of 2020.
They have named their campaign as the Schools Environmental Education Development Project,
which is mainly directed towards helping to raise awareness of the social and the environmental
issues. They have been able to successfully align their business with their social causes which are
evident of the fact that they are not only business minded but they have a good responsibility
towards society as well (Epstein, & Buhovac, 2014). The CSR programs that are being
undertaken by the company are based on the promotion of the intercultural staffing and
innovation that helps the organization in maintaining its sustenance in the markets. The other
programs that are being undertaken by the organization are based on the major aspects of the
aims. The company has taken the initiative of teaching the road safety policies for making the
people aware of the sustainable practices. The initiative of the company in maintaining the eco-
friendly approach and the diversity in the workplace has helped the company in excelling in the
aspects of the CSR of the company.

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Figure 1: BMW CSR ratings
(Source: Csrhub.com 2018)
Levi Strauss & Co.
The company has taken steps in order to bring in changes in the policies in order to
maintain the corporate responsibilities of the organization. The corporate responsibility of the
organization has helped in maintaining the sustainable approach of the organization leading to its
progress in the markets. They mainly try to deal with the environmental problems. The company
is focused on checking the usage of water in their manufacturing process so that they can
contribute towards conservation of water (Hawkins & Emel, 2014). The major attributes of the
Water less campaign that is being undertaken by the organization is based on the sustainable
measures that are being undertaken by the organization. On the other hand, the company has
taken steps in order to minimize the wastes that are generated through the production process. It
has helped the organization in maintaining a good sustainable measure for supporting their eco-
friendly approach. They have also taken another initiative called that the worker well-being

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initiative which is mainly aimed at safeguarding the interests of the employees. They have been
successful in checking the wastage of water (Garcia, 2015). Therefore, the company considers
the welfare of the people and thereby brings in changes in the policies for supporting the
workforce for ensuring the smooth functioning of the workforce in the organizational structure. it
has helped the organization in bringing in changes in the CSR ratings of the organization.
Figure 2: Levi Strauss CSR
(Source: Csrhub.com 2018)
Apple inc.
The company has taken steps to empower the employees through understanding the needs
and the requirements of the workforce for ensuring the smooth functioning of the organization in
the markets. on the other hand, the company has taken steps to empower the communities
through their involvement in the local communities. The ‘Global Volunteer Program’ that is
launched by the organization is based on the understanding of the different aspects of the change
based on the employee participation and involvement in the local communities/. It has therefore

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taken steps in order to look after the wellbeing of the local communities. Gender equality and the
diversity in the workplace have helped the organization in innovating the new aspects of the
change that is required by the organization for its sustenance and the smooth functioning. Apple
inc. is making use of the renewable sources of energy in order to boost up the production process
of the organization. The progress that is being made by the organization is based on the eco-
friendly and reusable devices that are being manufactured by the organization. The introduction
of the Mac mini is considered the most energy efficient computer of the generation. The
organization also aims at bringing in changes in the structure and the functioning of the
organization in order to adhere to the sustainable approach of the organization. On the other
hand, the company has launched a Clean Water Program in the year 2013, which is focused on
the sustainable consumption of water in the processes that are being planned by the organization
for its growth and expansion in the markets. The company has also taken steps to reuse the water
that is being used in the production and the other processes. It helps in reducing the water
consumption rate of the organization. Therefore, the steps that are being undertaken by the
organization helps in bringing in changes in the systems that are being undertaken by the
organization for ensuring the CSR of the organization based on its objectives.

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Figure 3: Apple inc. CSR
(Source: Csrhub.com 2018)
Starbucks coffee
The CSR of the company helps in determining the progress that is being made by the
organization in the market. The company has taken steps to empower the employees in order to
ensure the smooth functioning of the organization in the markets. On the other hand, the
company has also taken steps to improve the situation of the communities. Starbucks Community
Store program has helped the non-profit organizations in making use of the programs to educate
the people and thereby eradicate issues of poverty and illiteracy in the communities. The gender
equality and equal employment opportunity has helped in the maintenance of the responsibility
of the organization towards the community (Garcia, 2015). The organization helps its employees
in receiving online degrees from the Arizona State University. It helps the employees in
enhancing the education levels and the skills. The company has supportive programs for the
better understanding of the conservative practices that are being undertaken by the organization

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with the aim of improving the CSR of the organization. One of the unique features that help
Starbucks to stand out from the rest of its competitors is that they give maximum priority to the
society before their personal benefit (Lechenet et al., 2014). The goal of the company based on
the water conservation practices has helped in the determination of the sustainable approach of
the organization. The steps that are being undertaken by the organization are based on the
effectiveness of the organization to bring in changes in the approach of the organization. the
steps that are being undertaken by the organization has helped in the understanding of the CSR
of the organization. the concerns of the organization in treating the wastes that are generated
through the processes that are undertaken by the organization helps in determining the different
aspects of the responsibility and the progress made by the same.
Figure 3: The water conservation goal of the organization
(Source: Csrhub.com 2018)
Ben & Jerry’s

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This company knows how to give equal importance to the society and also to their
employees at the same time. They have created a foundation called the Ben & Jerry’s foundation
that renders financial support to the millions of unprivileged people. They have given 7.5% of
their profit for the charitable purposes (Murray, 2015). The company has taken steps in order to
encourage the involvement of the communities through their programs it has helped the
organization in maintaining the CSR of the organization based on the objectives of the
organization. The enhancement of the CSR has helped in the proper undertaking of the steps that
are being taken by the organization for ensuring the eco-friendly approaches of the organization.
The proper waste management practices that are being undertaken by the organization have
helped in the proper maintenance of the approaches. The company has taken steps in order to
bring in changes in the systems of the organization. The proper functioning of the organization is
based on the responsibility of the organization towards the communities.
Figure 4: Ben and Jerry’s CSR
(Source: Csrhub.com 2018)

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References
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https://www.csrhub.com/CSR_and_sustainability_information/Apple-Inc [Accessed 11
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Csrhub.com (2018). CSR information for Ben & Jerry's Homemade Holdings Inc. [online]
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https://www.csrhub.com/CSR_and_sustainability_information/BMW [Accessed 11 Feb.
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Csrhub.com (2018). CSR information for Levi Strauss & Co.. [online] CSRHub - Sustainability
and Corporate Social Responsiblity (CSR) ratings on over 17,732 of the world’s largest
public and private companies. Available at:
https://www.csrhub.com/CSR_and_sustainability_information/Levi-Strauss-and-Co
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Murugesan, S., & Gangadharan, G. R. (2012). Harnessing green IT: Principles and practices.
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