Corporate Social Responsibility

Corporate Social
Responsibility

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysis of starting situation.......................................................................................................1
Formulate realistic goals to achieve with the CSR plan.............................................................3
Create a stakeholder map............................................................................................................3
Develop a strategic CSR plan.....................................................................................................5
State which CSR measurement tools proposed by Tealand........................................................6
Final thoughts..............................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Corporate social responsibility is a self-regulating model of the company that supports
the business to be socially accountable for the customers, stakeholders, themselves and to the
public as well. Company performs this with the aim to make a contribution to a society goals of
activist, charitable nature, philanthropic in order to encourage and supports the different practices
that is oriented from the ethics (Aguinis, 2019). The major purpose of corporate social
responsibility is return back the society and imparts the social values in positive manner. These
activities help the company to make the strong brand image and values in the society. This report
is about the Tealand S.A company that is based on London and it was founded by Russian
women Olga and based in Dubai, UAE. There main activity is to commercialization of tea to
several European countries. They obtain their tea from China, India, Sri-lanka, Kenya, Turkey
and Indonesia and sale their tea in bulk, bags, and cold tea as a soda. This report includes SWOT
analysis, formulation of realistic goals in order to achieve CSR plan, stakeholders map and
strategic CSR plan.
MAIN BODY
Analysis of starting situation
Tealand has been in the market for approximately 20 years and measure the exponential
growth from the last 15 years due to quality of tea and excellence marketing campaign. On the
other hand they didn't take care of their workers in an satisfactory manner and that imparts
negative image of the company and it is hard for them to achieve their target in an effective
manner (Albuquerque 2019). Analysis is the part in which company measures all the different
factors that affects the performance of the company as from different ways. Whereas, synthesis is
the process through which company collects the large number of ideas in order to develop and
enhance the performance of the business.
SWOT Analysis: It is an analysis that is develop through strategic planning technique
and it is used by the company to identifies the strength, weaknesses, opportunities and threats. It
includes different factors that must have been resolved by the company and changes the working
prospect of the business. It helps the Tealand to know about the market competition or the
planning of the project that helps to gain higher competitive advantage within the specified
period of time.
1

(Source: What is SWOT Analysis. 2020)
Strength: It reflects those factors that are the positive aspects of the company and helps
them to develop more market share and maximum value within the market. The major strengths
of Tealand is that they have the strong regulatory system that manages the quality control of the
products that are offered by the company (Barnett, 2019). Tealand offers the tea with best
attribute at a reasonable prices and works with the motto“ bringing you to the world of tea”.
They instinctively brings the tea back in the life of people and achieve its goals by managing the
local populations and get in touched with the culture and traditions.
Weaknesses: It is the side effects of the market that has negative impact and has drives
the performance of the company. As the interest of the people get shifted toward the coffee and
they are more health conscious thus prefer coffee over tea. That is the back hole of the company
and resist the sale and profit of the company. Thus to overcome from this situation Tealand
performs different strategy and works with the motto of “Genuine Tea Life” and uses
uncompromising approach that upgrades the quality of the tea.
Opportunities: Tealand has the team of more professionalism that are obsessed to create
more flavours in the tea and imparts more quality and utmost taste. There staff will always works
to share the wider knowledge of the natural and organic taste to the customers or the clients.
Tealand registered themselves in the trade mark and also offers the diversified varieties of tea.
Threats: It is the factor that restricts the market share of the company and also opposes
the performance as well. As there are a lot of company that operates their function by focusing
on the coffee or those products that reduces the fat. And many of the people are more focused
2