Corporate Social Responsibility: Unique Initiatives by Five Companies

Corporate Social Responsibility
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Contents
Executive Summary...................................................................................................................2
Introduction................................................................................................................................2
Conclusion..................................................................................................................................2
Reference List............................................................................................................................2
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Executive Summary
Corporate social responsibility is practices by most of the recognised brands across the world.
The key activities of the companies are aimed at ensuring that all the stakeholders that are
directly or indirectly affected by the activities of the organisation should be returned with
contribution from the part of the company.
In this particular report a study has been done regarding five companies that are engaged in
most unique method of conducting their corporate social responsibility activities.
Introduction
Corporate social responsibility is one of the core activities of businesses operating across the
globe. The key concept of corporate social responsibility is that companies tend to have
obligations that are beyond the companies and the shareholders. The interest of the
employees, suppliers, consumer and the larger society all comes under the term of corporate
social responsibility. The chief purpose of organisations to engage in these activities is not
only for the purpose of sustainability but also to develop a good brand image in the market.
Corporate Social Responsibility initiative of Intermarché
A unique example of CSR activities is practices by the company Intermarché which is a
French supermarket chain. The company has taken an initiative to address a unique but
massive issue. The company has drawn the focus on the amount of food that is wasted across
the world. The statistics in this regard is astonishing. The United nation’s food and
agriculture organisation has collected statistics in this regard. Statistics show that almost 1/3rd
of the total production of food is wasted annually across the globe. The countries that belong
to developed economies waste food worth $ 680 billion and developing countries waste
approximately $ 310 billion. Among the food content that is wasted vegetables and fruits are
the highest as they are highly perishable in nature. There have been some actions that have
been taken by some of the food companies (Aschemann-Witzel et al. 2016). The CSR
activity that is undertaken by the Chipotle and Intermarché is a food campaign called “the
inglorious fruit and vegetable”. The key aim of the project was to stop the wastage of the
vegetables and fruits that do not look perfect. The key methods that have been used by the
company involve selling the vegetables and fruits that do not look perfect at a discount of 30
per cent. The company also promoted the imperfect looking vegetables by a contest of ugly
looking vegetables in fruits in instagram. This unique corporate social responsibility initiative
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