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Paper | Adidas Performance | Corporate Governance

   

Added on  2019-09-30

11 Pages2644 Words143 Views
Running head: CORPORATE SOCIAL RESPONSIBILITYADIDASCorporate Social ResponsibilityStudent Name:Course work:University:

CORPORATE SOCIAL RESPONSIBILITY1Table of ContentsIntroduction......................................................................................................................................2Economic performance....................................................................................................................2Social performance..........................................................................................................................3Environmental performance............................................................................................................5Conclusion.......................................................................................................................................5Reference.........................................................................................................................................7

CORPORATE SOCIAL RESPONSIBILITY2IntroductionIn this present paper, we will discuss the economic, social, and environmental performance of Adidas. The corporate governance is responsible for maintaining a transparent management and corporate control oriented towards a sustainable increment in the value. The goods corporate governance leads to the sustainable corporate success and enhances the confidence of shareholders.Adidas is the German multinational corporation which mainly manufactures and design clothing,accessories, and sports shoes. Its head quarter is in Bavaria. It is the second largest manufacturer of sportswear across the world. Adidas group is the holding company which consists of Taylor made Adidas Golf Company, Reebok Sportswear Company, FC Bayern Munich and Runtastic technology. The company was registered on 18Augist 1949 by Adolf Dassler. The company is following multi-brand and concentric consumer strategy in which the brand is manufacturing goods according to the need of the consumers. The company has the distinct history with the strong connection with the sports. The company is producing best innovative products with the worlds. The targeting consumers are sports participants at the top level which is inspired by sport. The main objective of the company is to produce best sport performance products for all the sports. The company is committed towards the manufacturing of sports assets. Economic performanceThe economic performance is defined as the assessment of the company in through comparative analysis of two years. The economic performance indicates the right financial track of the company. The following table shows the comparative analysis of 2014-2015:

CORPORATE SOCIAL RESPONSIBILITY3General financial information20132014A.Total Assets11,59912,417Total liabilities11,59912,417Total Owners equity54815618B.Profit earned per share4.012.72C.Total ordinary share issued209,216,186204,327,044D.Profit received by shareholders per share2,4892,051E.Net cash flows from operating activities634701F.Net cash flows from investing activities243537The net income attributed to shareholders has decreased from 490 Million Euro to 787 Million Euro. The total shareholder's profit has decreased by 32%. The basic earning per share has decreased from 2013 to 2014 by 27%. The total assets comprise of cash and cash equivalents, accounts receivables, inventories, fixed assets, and other assets. The cash and cash equivalent aredecreased from 13.7% to 13.6%. The accounts receivable is decreased from 15.7% to 15.6%. The inventories are decreased from 22.7% to 20.3%. The fixed assets are decreased from 35.7% to 35.0%. The other assets are decreased from 12.3% to 15.4% (Rudolph et al., 2016). The total liabilities comprises of short-term borrowings, accounts payable, long-term borrowings, other liability and total equity. The short-term borrowings are decreased from 5.9% to 2.3%. The accounts payable is decreased from 15.7% to 13.7%. The long-term borrowings are increased

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