Developing a Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy: A case of Jordanian Telecom Sector

Running head: CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
Developing a Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy:
A case of Jordanian Telecom Sector
Name of Student
Name of University
Author Note

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CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
Acknowledgement
Thank you to all of those who have helped listened and encouraged me throughout this study.
I am indebted to my supervisor ......................... whose guidance, advice and patience
have been immeasurable. My sincere thanks to all members of the............... [Mention your
university/college name], both staff and students, whose continuous support have made this
thesis possible.
I would like to thank all of the participants in the study: students, teachers and Local
Education Authorities, for the time and help given throughout. Without their participation,
this research would not have been possible. In this context, I am also thankful to them, whose
research work helped me to execute this paper well.
Finally, I thank my family, without whom this thesis would not have been started or
completed! Your encouragement and support have never faltered; thank you.

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CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
Executive Summary
The report focuses on the effectiveness of Corporate Social Responsibility on the abilities of
an organisation. It is known that Corporate Social Responsibility is necessary for the
development of the society in which a company functions. At the same time, it helps in
building the reputation of the company within the market. The research focuses on the
development of a pragmatic alternative solution for implementation of Corporate Social
Responsibility strategies in Jordan. Emphasis is made on the Jordanian Telecom Sector and
the capabilities it has in expanding its business sector. The research is done by considering
the secondary analysis in which themes are used to analyse the topic of the research. The
themes are aligned with the objectives so that a clear concept of the topic can be formed and
this can help Jordanian Telecom Sector to built its reputation at the same time consider
financially friendly variables. The development of ethical considerations for the people is
suggested so that the people can be well acquainted with the aspect of Corporate Social
Responsibility. This can help in the development of the society and at the same time improve
the reputation of Jordan in the global geography.

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CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
Table of Contents
Chapter 1: Introduction..............................................................................................................6
1.1 Background.......................................................................................................................6
1.2 Research aim....................................................................................................................6
1.3 Research objectives..........................................................................................................7
1.4 Research questions...........................................................................................................7
Chapter 2: Literature review......................................................................................................8
2.1 Introduction......................................................................................................................8
2.2 Concept of corporate social responsibility.......................................................................8
2.3 Theories related to corporate social responsibility...........................................................9
2.3.1 The stakeholder theory of Corporate Social Responsibility......................................9
2.3.2 The business ethics theory of Corporate Social Responsibility...............................10
2.3.3 The shareholder value theory of Corporate Social Responsibility..........................11
2.4 Importance of corporate social responsibility................................................................11
2.5 Factors contributing to achieve corporate social responsibility.....................................12
2.6 Alternatives for corporate social responsibility strategies..............................................14
2.7 Ways to improve the application of social responsible factors......................................15
2.8 Summary.........................................................................................................................16
Chapter 3: Topic description....................................................................................................17
3.1 Introduction....................................................................................................................17
3.2 Topic of the research......................................................................................................17
3.3 Description of the country..............................................................................................17
3.3.1 Industrial structure...................................................................................................17
3.3.2 Exports and imports.................................................................................................18
3.3.3 Population................................................................................................................19
3.3.4 Living standard........................................................................................................19

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CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
3.3.5 GDP size..................................................................................................................20
3.3.6 Literacy....................................................................................................................20
3.4 Summary.........................................................................................................................20
Chapter 4: Methodology..........................................................................................................21
4.1 Introduction....................................................................................................................21
4.2 Research philosophy.......................................................................................................21
4.2.1 Justification of the selected research philosophy........................................................21
4.3 Research design..............................................................................................................21
4.3.1 Justification of the selected research design................................................................22
4.4 Research approach..........................................................................................................22
4.4.1 Justification of the selected research approach...........................................................22
4.5 Research questions.........................................................................................................22
4.6 Data collection method...................................................................................................23
4.6.1 Justification of the selected data collection method....................................................23
4.7 Data collection technique...............................................................................................23
4.7.1 Justification of the selected data collection technique................................................24
4.8 Ethical considerations.....................................................................................................24
4.9 Accessibility issues.........................................................................................................24
4.10 Summary.......................................................................................................................24
Chapter 5: Analysis and Findings............................................................................................26
5.1 Introduction....................................................................................................................26
5.2 Analysis and findings.....................................................................................................26
5.3 Summary.........................................................................................................................31
Chapter 6: Discussion..............................................................................................................32
6.1 Introduction....................................................................................................................32
6.2 Research questions.........................................................................................................32
6.3 Discussion.......................................................................................................................32

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CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
6.4 Summary.........................................................................................................................36
Chapter 7: Conclusion..............................................................................................................37
7.1 Conclusion......................................................................................................................37
7.2 Linking with the objectives.......................................................................................38
7.3 Recommendations..........................................................................................................40
7.4 Future scope of study......................................................................................................41
Bibliography.............................................................................................................................42

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CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
Chapter 1: Introduction
1.1 Background
The research provides an analysis about corporate social responsibility and the
manner in which alternatives about the corporate social responsibility of an organisation can
be identified. According to Schwartz (2017), the duty of every company is to ensure that a
proper responsibility is maintained which helps in building the society as well as the
members in it. The responsibilities help in providing an idea about the capabilities that are
possessed by an organisation and help in increasing the popularity of the company.
The research focuses on the corporate social responsibility that is undertaken by the
Jordanian Telecom Sector. The aim of the sector is to improve the condition of the social life
of the people residing in the country. With revenue of over JOD 411.790, million and the aim
can be attained with the application of proper and alternative corporate social responsibilities.
The research provides an opportunity to analyse and understand the importance of
corporate social responsibility in a business organisation. The research analysis provides an
understanding of the effectiveness of the corporate social responsibility and the manner in
which it can help in the development of the Jordanian Telecom Sector. The telecom sector in
the country aims at identifying the problems of the people in terms of employment or for the
promotion of a good and healthy life in the country.
This also helps in the development of the organisational responsibility that can help
the sector to gain good reputation in the business. The alternative manner, which can be used
to maintain the corporate social responsibility need to focus on the profit making ability of
the sector. Hence, an alternative strategy needs to be the focal point that highlights the social
responsibility that the corporate sector of the Jordian Telecom needs to undertake for its
benefits.
1.2 Research aim
The aim of research is to understand the concept of corporate social responsibility and
the manner in which it can be used to gain success. The pragmatic alternative that can help
the Jordanian Telecom Sector to continue its business in the country is also provided in the
research. This can help in generating strategies that will be used for the future of improving
the Jordanian Telecom Sectors.

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CREATING A CORPORATE SOCIAL RESPONSIBILITY STRATEGY
1.3 Research objectives
The research objective is:
 To understand the concept of corporate social responsibility
 To analyse the importance of implementing corporate social responsibility in the
Jordanian Telecom Sectors
 To develop a pragmatic alternative for creating corporate social responsibility strategy
suitable for the Jordanian Telecom Sectors
 To recommend ways to improve the alternative sources for the betterment of the
Jordanian Telecom Sectors
1.4 Research questions
The research questions include:
 What is the concept of corporate social responsibility?
 What is the importance of implementing corporate social responsibility in the
Jordanian Telecom Sectors?
 What pragmatic alternative for creating corporate social responsibility strategy can be
suitable for the Jordanian Telecom Sectors?
 What recommends can be provided to improve the alternative sources for the
betterment of the Jordanian Telecom Sectors?