Corporate Social Responsibility: Key Drivers, Reasons, and Consequences

Corporate Social Responsibility

Table of Contents
Answer 1....................................................................................................................................3
Answer 2....................................................................................................................................4
Answer 3....................................................................................................................................5

Answer 1
Key drivers in the Age of Responsibility (Wayne Visser)
According to the Wayne Visser, the traditional techniques of business doesn’t work anymore
as a significant change has been assessed in the marketing and management practices of the
business. The key variants of Age of Responsibility are creativity, scalability, responsiveness,
circularity and glocality. Walmart’s transformation to organic cotton can be related to
scalability initiative by the organization (Lozano, 2015). Glocality is referred to as assuring
the right solution through developing an appropriate local solution. The same was adopted in
SC Johnson in Kenya who reformulated cleaning products in order to accept local consumer
conditions. Wayne Visser explains how the traditional approach of corporate social
responsibility is being put back by the 2nd generation movement. The 2nd generation
promotes the advance technique of CSR due to the significance of public relations to an extra
interactive, stakeholder-driven model.
Reasons due to which companies are taking sustainability seriously
The business is taking sustainability seriously due to environmental scarcity and climate
changes, as these variants develop unpredictable risks in the business value chain which
influence not only environmental risks but also covers business risks. Apart from this the
consistent nature of ecological threats as also effect into cascading risks. Competitiveness, as
well as corporate strategy, is the most important force for sustainability. Although the
investment community does not consider tangential of sustainability in a significant manner,
associates of the business community consider it as a basis of competitive advantage in a
significant manner (Saunila, Ukko, and Rantala, 2018).
Consequences for companies which ignore sustainability as a driver
Sustainability is now embedded in plan and is considered as a major business force as well as
risk alleviation. However, it is very important to the development in the upcoming phase.
Globally, Black rock is referred to as the major asset managers that use to post shockwave
throughout the corporate world. Within the business world currently, it has been declared that