Corporate Social Responsibility

Running Head: CORPORATE SOCIAL RESPONSIBILITY 1
Corporate Social Responsibility
Name:
Institution

Corporate Social Responsibility 2
Questions:
1. What does it mean to be responsive in the Age of Responsibility? Provide examples,
and explain the trade-off between responsiveness and scalability.
Responsiveness in the age of responsibility is simply taking the obligations and duties of
engaging in sustainable practices by an organization. It involves all actions that are geared
towards facilitating social responsibility (Visser & Kymal, 2015). For example, Walmart
Company pushes its suppliers to embrace social responsibility by ensuring that they use green
energy. Similarly, Eco-Patent Commons is an innovative company that provides technological
patents that assist in the reduction of global warming (Servaes & Tamayo, 2013). Such
innovations encourage other organizations to move towards sustainable practices. In the age of
responsibility, corporates are driven by consumer behavior towards sustainability. The
contemporary consumer is not only concerned with the quality of product and services of a
company but also in how the company engages in activities of environmental conservations,
community empowerment, and green energy. The consumers check how organizations contribute
to the attainment of sustainable development goals. By embracing sustainability, the business
builds a good reputation for its brand.
Business has the obligation of responding to community needs. The sustainability
problems that are being witnessed such as climate change, poverty, and environmental
degradation are all addressed by the responsiveness of the stakeholders in practicing
sustainability (Visser, McIntosh & Middleton, 2017). Scalability ensures that sustainable
practices have achieved their objectives. For example, Walmart achieves scalability in their
operations by ensuring most of its service rendering is driven by conservation and sustainability.

Corporate Social Responsibility 3
Responsiveness results directly to scalability. Scalability in this context is the level the company
wants to achieve in its sustainable practices. It involves the results of sustainable engagement by
the company. By being responsive, companies can achieve scalability by indulging in sustainable
practices (Vinopal & McCormick, 2013). The application of sustainability in an organization
sustainability operations is directly proportional to the outcome in terms of scalability. For
example, the responsiveness of Walmart in adopting green practices resulted in the reduction of
the environmental carbon footprint.
2. What is glocality, and how would you apply the concept to any product or service of
your own choosing? What is the benefit to business of glocality?
The term glocalization comes from the combination of two terms which are globalization
and localization. It involves the definition of a production that has its placement in the global
market but it is made to fit into the requirements of the consumers in the local market. This
means the products or services are tailored to conform to the need of the local markets. For
example, Starbuck Company has embraced glocalization in its China market by offering ‘zongzi’
in its product mix. ‘zongzi’ is glutinous rice wrapped in reed and it is a traditional delicacy for
the Chinese people. The company has therefore met the expectations of the local market.
Additionally, Starbucks offers coffee blended with tea in the United Kingdom in line with the
customs of the Britons.
Glocalization is an effective strategy by global organizations to increase the consumer
base and build customer trust in the local market there exist two main conditions that facilitate
effective application of the glocalization strategy. First, the company has to have an overview of
the local market it plans to expand to. Second, the company has to create the right balance