Corporate Social Responsibility and Innovation Response at Desklib

Running head: CSR
Corporate Social Responsibility
Name of the Student
Name of the University
Author Note

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Define the CSR challenge in need of innovation response
Corporate Social Responsibility (CSR) was developed in the early 1950s where the
companies started to care for its internal and external environment so that it can increase the
loyalty among the customers and employees. It helps the business in regulating its operations
so that it can serve the society in a better manner. CSR can be defined as the activities that
needs to be undertaken by an organization so that it can result in improving the relationship
with the society and the stakeholders (Tai and Chuang 2014). The internal factors that affect
CSR are the strategies and goals that are taken up by the organization along with the
organization size. The external factors are the pressure that is generated from the government
and the stakeholders. The use of the CSR activities by the organization will help the society
in changing their perspectives towards the organization in a positive manner (Crane, Matten
and Spence 2013).
Woolworths was established in Australia in the year 1924 in Sydney at a location
called Imperial Arcade. It continued its process of expansion due to its popularity among the
customers with respect to the products and the affordable process at which it was provide to
them. Due to its strong marketing strategies, the company was able to expand its business in
Australia as well as in New Zealand. The profit of the company is through the sale of the
goods and services that are provided to the customers over a specific period of time. The CSR
activities need to be taken up by the company so that its rate of profitability can be increased
in the market. The profit that will be generated from the business needs to be used for
investment purposes as well as support the community (Schwartz 2017).
The ethical factors need to be kept in mind by the management of the company so that
the activities that are being done are in accordance with ethics, which will increase the rate of
interaction between the buyers and sellers. The prices that the customers are paying for the

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products are high, as the company is exploiting them. The strategies that have been
formulated in the organization needs to be followed so that it can be according to the
regulation standards (Frederick 2016). The activities that are being followed within the
organization are not being done in the interest of the customers, which is resulting in a greater
amount of profit through unfair means. The major issue within the company is that they need
to show their support towards the society by developing different activities so that it can help
in increasing the competitive advantage in the market. The development that are based on
communities needs to be done so that it can be beneficial for the company. This may help the
company in forming a niche market so that the level of profit can be increased through the
interventions that can be done in a social manner (Chandler and Werther 2014).
Demonstration of ideas influence the development of innovation
The company needs to develop a sustainability program that will help in increasing
the level of commitment on a long term manner. This will help the employees in achieving
the primary objectives in increasing the Corporate Social Responsibility in the society. The
major idea of the company is to reduce the carbon emission along with repackaging the
products and recycling the waste products. This will help in increasing the concern for the
external environment so that it can play an important role in developing the society. The
supply chain also needs to be managed so that it can increase the efficiency of the movement
of the products from one place to another (Chambers 2013).
Another idea is that the company needs to increase the participation of the
communities within the CSR activities so that it can be beneficial towards a positive
contribution. The company is making less effort, which needs to be increased so that it can
result in instilling confidence within the local communities and the employees (Hogan and
Coote 2014). It will also promote communication between the organization and the
stakeholders so that the functions can be carried out within the company in an organized

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manner. It is also necessary for the company to increase its level of transparency by providing
proper information with respect to its current programs so that the funds can be allocated and
the concerns can be addressed immediately as well. The increase in the level of transparency
will help in increasing the competitive advantage of the company as well (Dobele 2015).
The company needs to get in to an agreement with the local agencies so that the
projects that are being taken up can be visible to the society. This will help the company in
gaining goodwill within the market where it is operating. The consensus with the local
agencies will also result in decreasing the duplication of the activities so that the competitive
advantage of the company can be increased (Chambers 2013). Another idea is to establish a
civil society, which helps in creating a free and fair order within the environment. This will
ensure that the interest of the people, which includes the women as well are towards the
activities that are being taken up by the organization. The civil society organizations will help
in facing the challenges that will result in managing the financial and human resources, which
will result in increasing the level of innovation (Arialies and Mundy 2013).
The main objective of the company will be to reduce the carbon emission by 50
percent within 2020 through efficient supply chain management. The company needs to
purchase a new fleet of trucks with the latest technologies that will help in reducing the level
of pollution. The company will also reduce the intake of water by 150 million litres by the
end of the year so that it can ensure that there is no shortage of potable water within the
society. The products will be repackaged so that it can reduce the amount of wastes as well
(Rexhepi, Kurtishi and Bexheti 2013).
Strategic innovation model
The strategic innovation model is done based on 7 dimensions so that it can help the
company in increasing its rate of growth. The first dimension is to have a manageable process