Corporate Social Responsibility

This presentation explores the concept of corporate social responsibility (CSR) and its significance for organizations. It discusses the importance of CSR in enhancing brand awareness, customer loyalty, and customer engagement. The presentation also highlights the challenges faced by companies in implementing CSR practices. Overall, it emphasizes the positive impact of CSR on the performance of organizations.

Corporate Social
Responsibility

Table of content
 Introduction
 Corporate social responsibility
 Importance for Organization
 Challenges for Company
 Conclusion
 References

Introduction
Corporate social responsibility is the kind of global private business
regulation which is performed by all the companies in order to
enhance and improve their images which the purpose of providing
its contribution to the societal goals. It is termed as the self
regulating model which is useful for company to be socially
accountable which is useful in attracting customers and stakeholders
for their business.

Corporate social responsibility
It plays an important role towards the management of environment and the growth of economic
conditions which are categorised under the external CSR activities as it helps in developing
suitable reputation and image of company in front of people. It is an area of practice which is
useful for Marks & Spencer in moving towards the healthy competition and also describe the
movement of CSR which has been done through many transitions as its concept move for the
environmental activities which include government and legal regulations which become more
stringent for compliance.

Importance for Organization
CSR depicts the services which are offered by company in relation with the
goodness for them and also describe their capabilities as they can go beyond the
limits in order to perform their responsibilities and duties as their purpose is to
do suitable initiative which support the activities of company. Its importance and
benefits are discussed as underneath:
 Brand Awareness: By considering the various research, it is analysed that it is
required to have positive relationship between CSR and brand awareness as both
of them are interrelated.

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 Customer Loyalty and Trust: Customers loyalty and trust depends on the
success and quality of offerings. This element is useful in enhancing the CSR of
company by offering quality concerned products and services which is useful
for them in attracting more and more customers.

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 Customer Engagement: This factor show the contribution of customers towards
the development and enhancement of company. It depicts that only company
does not show its interest towards the society, they also need to show their
interest as it helps in enhancing and boosting the morale of company which is
helpful for them in developing good and innovative products which is useful in
providing great benefits to Marks & Spencer.

Challenges for Company
 The major purpose of CSR in business is to provide suitable business activities
and the culture which is sustainable in many ways like economic, social and
environmental. Moreover, it is also felt that customer satisfaction is only about
the pricing and services which concentrating on many aspects of business which
makes them blind fold for the significant changes that takes place in world.

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For this, many challenges of CSR is discussed as under:
 Inefficiency of government: In past years, government of country relies on the
laws and legislations which are effective in order to deliver social and
environmental goals in business industry which leads to failed certain initiatives.

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 Changes in employee behaviour: In many organisations, employees work only for their
benefits and pay as they are only concerned with themselves. Employees seeks out the practices
by determining their own principles and their behavior is also concerned with hiring and
retaining skilled and talented employees within an organization. In relation with Marks &
Spencer, they are being forced by society and public in order to improve and enhance their
working conditions as it helps in providing satisfaction in the mind of employees and they are
able to perform in effective manner.

Conclusion
Thus, it is concluded that corporate social responsibility plays an important role in
order to improve and boost the overall performance of company for this, company
analyze suitable importance and significance of CSR as they need to offer it to
attract the customer base. As its importance provide improving the brand image of
company, loyalty of customers and so on.

References
 Dimitrakopoulou, P., 2015. The Development Of A Bussiness Strategy Model For A Luxury
Brand.
 Hauge, C., 2016. Are Plus Houses the Future? A Model for Guiding Decision Makers based on
Current Standards for Sustainable Buildings and Plus House Projects. (Master's thesis, NTNU).
 Leite, B. R. B. F., 2019. Beatriz Bettencourt Womenswear marketing plan: a fashion brand case
study. (Doctoral dissertation).

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