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MGMT7170 - Corporate Social Responsibility - Report Of Toyota

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Australian National University

   

Tools and Techniques for Business Project Management (MGMT7170)

   

Added on  2020-03-01

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MGMT7170 - In this document we discussed about Global market scenario of the automobile industry is rapidly changing along with the development of the technologies. The new competitors in the market, established organizations such as Toyota and Volkswagen are less affected. This is due to the reason that, these two organizations are not only selling automobiles to their customers but also considers other social aspects in driving their business activities.

MGMT7170 - Corporate Social Responsibility - Report Of Toyota

   

Australian National University

   

Tools and Techniques for Business Project Management (MGMT7170)

   Added on 2020-03-01

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Running head: CORPORATE SOCIAL RESPONSIBILITYCorporate social responsibilityName of the studentName of the universityAuthor note
MGMT7170 - Corporate Social Responsibility - Report Of Toyota_1
1CORPORATE SOCIAL RESPONSIBILITYIntroduction Global market scenario of automobile industry is rapidly changing along with thedevelopment of the technologies. Competition in the automobile industry is also showing growthdue to the entry of more and more automobile organizations. However, with the emergence ofthe new competitors in the market, established organizations such as Toyota and Volkswagen areless affected. This is due to the reason that, these two organizations are not only sellingautomobiles to their customers but also considers other social aspects in driving their businessactivities (Mayyas et al., 2012). Toyota is the leading automobile organization in the world with having the status ofmarket leader in the global market. Toyota was being originated in Japan and gradually enteredand gained footholds in several regions around the world with their diversified product portfolio.On the other hand, Volkswagen is a German automobile brand and is just behind Toyota in termsof sales. They have set their target of overtaking Toyota and becoming the largest automobilemanufacturers in terms of sales by 2018. They are also having presence in various regionsaround the world and are having diversified product portfolio. Thus, both the organizations are going to neck to neck to compete for the globalleadership in the automobile market. This assignment will help to determine other aspects suchas environmental criterion of both the organizations to identify their competitiveness on oneanother. Question: 1 Both of the organizations are maintaining effective policies of publishing their socialaccountability reports. However, determination of their reports helped to identify the differences
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2CORPORATE SOCIAL RESPONSIBILITYin their approaches to the social responsibility. It is been seen that Toyota is having moreextensive and holistic approach in reporting their social accountability report (Toyota Global Site| Sustainability Report 2016, 2017). On the other hand, Volkswagen is having intensiveapproaches in dealing with the social accountability (Volkswagen Sustainability Report 2016 -Strategy - Introduction, 2017). They are more concentrated with effective and sustainableinternal management in the organization. However, newer technologies are being initiated byboth the organizations to deal with the environmental issues.Social accountability report of Toyota Customer safety Customers are being considered as the most preferred stakeholder for their business activities.Accordingly, they are taking various initiatives in providing the highest standard of safety totheir customers. One of the key initiatives includes the safety features being installed in theirvehicles (Kusano & Gabler, 2012). Toyota safety sense C and sense P is being promoted by themwhich comprise of camera and laser sensors. These features help the vehicles to automaticallydetect the obstacles and eventually help to reduce the road casualties. They to enable the vehicleowners in reducing the parking issues are also initiating intelligent parking systems (Reve &Choudhri, 2012). They have also initiated collision free safety body for their vehicles, which willprevent the damage for the occupants in case of accidents. Environment safetyToyota has taken the initiatives to curb the carbon emission from their vehicles as well asfrom their facilities. They are promoting hybrid vehicles, which will have less level of emissionfor their customers (Li et al., 212). Already, the sale of their hybrid vehicles crossed 8.90 million
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3CORPORATE SOCIAL RESPONSIBILITYunits. Toyota has taken the initiative of reducing the carbon emission by about 90 percent by2050. Electric vehicles are also be introduced by them which will further decrease the pollutions(Hawkins et al., 2013). They also introduce fuel cell vehicles in order to promote vehiclesrunning on alternative fuels. The average fuel efficiency of their vehicles increased from 28 Km/L to 40.8 Km/L (Zhu, Ma & Zhang, 2012).Corporate governance Along with the customers, Toyota also involves employees in reporting their socialaccountability (Wintoki, Linck & Netter, 2012). They follow effective human resourcemanagement in their internal organization (Armstrong & Taylor, 2014). Their mainconcentration of their human resource management is the mutual trust and coordination amongthe internal stakeholders. Similar approaches are being promoted and maintained by them in allthe facilities around the world. Every single year, Toyota promotes initiation of the discussionsfrom their key affiliates around the world to ensure the effective working environment in theorganization. Workplace health and safety are also been given most preference to ensure thesafety standard in the organization (Goetzel et al., 2014). Their approach of ensuring the interestsof the employees eventually helps them in providing effective customer service.Community initiativesVarious community activities are being promoted by Toyota in enhancing thesustainability of the surrounding societies and communities (Cheng, Ioannou & Serafeim, 2014).One of the most prominent initiatives for them is Kokoro Hakobu Project, which had beeninitiated as recovery support for the Japan earthquake. Their community activities are rangingfrom the climate awareness to providing education and supporting plantation programs.
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