CSR on Hewlett Packard

This report analyzes the corporate social responsibility (CSR) practices of Hewlett Packard, a multinational technology corporation. It explores theoretical frameworks of CSR, examines HP's current CSR initiatives, and proposes strategies for enhancing their social impact. The report emphasizes the importance of integrating CSR into business strategy and engaging stakeholders in sustainability programs.

CSR On Hewlett Packard

EXECUTIVE SUMMARY
Corporate social responsibility is basically a way organisation manges their business
procedure in order to have positive effect on the society. It is basically the approach which is
adopted by multinational organisation in order to ensure success in global market. Corporate social
responsibility as an approach contributes to the sustainable development of an enterprise in global
environment. It also provides firm with social as well as financial benefits. The purpose of
corporate social responsibility is to make sure that all the business activities are executed in ethical
manner. Corporate social responsibility include different activities such as working in partnership
for social welfare. It is basically a strategy which assist firm in gaining the competitive advantage.
The present report is all the corporate responsibility. It will include the theoretical concepts in
context of Corporate social responsibility.

TABLE OF CONTENTS
INTRODUCTION................................................................................................................................4
THEORETICAL BACKGROUND .....................................................................................................4
BACK GROUND OF INFORMATION ABOUT COMPANY AND ITS CSR ACTIVITIES ..........5
PROPOSED CSR ACTIVITIES OF ORGANISATION ....................................................................7
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10

INTRODUCTION
Corporate social responsibility can be refired to as the firm sense of responsibility towards
the environment as well as community. Objective of facilitating the corporate social responsible
practices by company is to reduce the negative effect of their business operation on environment as
well as society. Corporate social responsibility can also be considered to be as initiatives or efforts
taken by an enterprise for bringing improvement in the society. The corporate social activities
includes donation of money, implementation of environmentally-friendly policies within an
organisation etc.
The report has focus on identifying the strategy adopted by companies in order to fulfil its
corporate social responsibility in context of Hewlett Packard. It is basically multinational
corporation which offers goods related to information technology. Assignment will include some
suggestions which can be utilised by business entity fore enhancing social welfare.
THEORETICAL BACKGROUND
Corporate social responsibility can be defined as an obligation of company to pursue such
policies , strategies and decisions which are desirable in context of objectives and value of society.
Six important characteristics of Corporate social responsibility are voluntary, internalizing, multiple
stakeholder orientation, beyond philanthropy , practices as well as values. One crucial
characteristics of CSR is that it aligns economic and social responsibilities.
Classical view theory of CSR, according to this hypothesis the main obligation of
companies to earn profit and comply with laws prevailing in the nation. As per this concept,
manager in Hewlett Packard need to concentrate on profit maximisation.
Legitimacy theory, this hypothesis has been developed on the basis of generalised
perception that he actions of an entity are desirable, proper, or appropriate within some socially
constructed system of norms, values, and beliefs. According to this, management in Hewlett
Packard to continuously monitor that their business is serving the society. Legitimacy theory, as
company operates in community through perceived agreement related to performing some socially
responsible actions (Bourg-Meyer, Elias and Chevalier, 2018). Under this theory, communicating
the initiatives taken by an organisation in context of CSR can be considered to be as a source of
initiating as well as protecting an enterprise Legitimacy.
The comparison between CSR activities of two companies that is HP and Intel. Corporate
social responsibility of HP emphasizes on the minimising or eliminating the negative effect of its

business operations on the society and environment. On the other hand, CSR strategy of Intel have
focus on addressing their social impacts on stakeholders.
In context of HP, an enterprise execute CSR programs for social welfare. Whereas, Intel an
organisation organise corporate social responsibility programs for satisfying the interest of their
stakeholders.
BACK GROUND OF INFORMATION ABOUT COMPANY AND ITS CSR
ACTIVITIES
Hewlett Packard is international company located in Malaysia. An organisation offers
products or services related to information technology. In addition to this, business entity also offers
wide variety of hardware components as well as software. Hewlett Packard has successfully
achieved the target which manager has set during year 2004. Events of the organisation includes
spin-off of its electronic and bio-analytical measurement instruments part of its business as Agilent
Technologies. Business entity consist of large number of talented and skilled workforce. The
products offered by an organisation are digital cameras, printers, computers etc. Hewlett Packard
also offers professional services such as information and network security etc.The target an
organisation has set during the 2004 is to recycle 1 billion pounds of electronics. By the end of year
2006, business entity has established goals to recycle two billion pounds of hardware within four
years. In addition to this, in 2009, an enterprise has gained popularity and leading position for its
greenhouse gas emission reduction programs. An organisation has achieved leading rank in social
responsibility . T ripple bottom line approach to Corporate social responsibility dictates that
leaders in an organisation tabulate bottom-line results not only in economic terms costs versus
profit but also in terms of effects of business operations on society and environment.
Hewlett Packard is among one of the twelve organisations which design products utilising
the safe procedure (Shu, Chen and Lai, 2018). Business entity has gain popularity for its work in
the field of data privacy. In context of Hewlett Packard, sustainability is fundamental to their other
business strategies. Sustainability as a factor which highly influence the decision of management
throughout the value chain. Corporate social responsibility of Hewlett Packard intends to meet the
demands as well as expectations of consumers.
The present mission of Hewlett Packard is to reflect the unique potential of technology
sector in context of delivering sustainability at large scale. Vision of the company is to develop
technology for making life better for people. Invention and reinvention is the strategy is adopted by
an enterprise. Hewlett Packard considered their corporate social responsibility strategy as global
citizenship. As management in organisation perceives that there corporate social responsibility

cover s all important aspects such as Product Superiority, customer intimacy, product superiority
and operational excellence. Business entity perceives that sustainability is the powerful factors
which has encouraged them to facilitate innovation (Li and Yu, 2018). The corporate sustainability
strategy of Hewlett Packard are related to the integrity, community and environment. Current CSR
practices of Hewlett Packard
CSR related to Employees CSR related to Society CSR related to
Environment:
workforce labour strategy
has been implemented for
enabling employees to
develop the skills which are
required for executing
different business operations
at international level (Wolf,
Heim and Wyss, 2018).
:Hewlett Packard, an
enterprise has implemented
the systematic procedures as
well as organises
programmes in order to
protect the human rights
across its value chain. In
context of integrity
management team in Hewlett
Packard, timely execute risk
assessment before
implementing new
technology at workplace.
Risk assessment activity is
performed by management in
an enterprise in order to
reduce protect the employees
 Empowerment of
employees :
Management in Hewlett
Packard organisation has
empowered employees
for ensuring the
protection of people in
the society.
 Partnership with
NGO :An enterprise
work in partnership with
non profit organisation
for developing strong as
well as resilient
community.
 Business entity has made
their significant
contribution in bringing
positive as well as
drastic transformation in
educational system.
 An enterprise organise
 In context of reducing
the negative effect of its
business operation on
environment, Hewlett
Packard has brought
improvement in business
model as well as
operations.
 Recycling activities : In
context of Hewlett
Packard, Some CSR
activities include
recycling as well as
minimising the
corporate carbon as well
as footprint. Recycling
activity are executed by
an organisation in order
to reduce the negative
effect of its business
operations on
environment.
 Enhancement of product
sustainability :An
enterprise priorities are

from getting injured because
of its business operations.
In addition to this, business
entity is highly committed to
protecting the rights of
people employed in supply
chain. An organisation has
much focus on protecting
human rights of vulnerable
groups such as foreign
migrant employees, w omens
and students.
Business entity does not
compromise in context of
their expectation related to
employee, suppliers and
partners behaviour. In
context of Hewlett Packard,
the corporate social
responsibility strategy of
Hewlett Packard revolves
around fulfilment of
obligation related to supply
chain. An organisation has
focus on supporting workers
in improving their lives.
Integrative theory of
Corporate social
responsibility an organisation
talent as well as
leadership programmes
at regular interval of
time.
 In addition to this,
business entity is
committed to source
fifty percent of
renewable electricity for
their operation by 2025
 An enterprise is enabling
their manufacturer and
suppliers to set the
ambitions in context of
emission reduction in
their business
operations. In context of
Hewlett Packard ,
sustainability extends
beyond global
citizenship.
According to the Ca roll CSR
pyramid : which states that it is
very much important for
organisation to fulfil its ethical
duties. The four important duties
displayed in Pyramid are :
Economic : It is responsibility of
company to be profitable.
Theorist states that it is only way
to survive in society.
Legal: Obligation of an enterprise
enhancing product
sustainability through
resigning, implementing
new service model for
minimising effect on
environment and
development of
sustainability solutions.

 The 2017, sustainability
report of Hewlett
Packard reveals that an
organisation has
recycled approx.
271,000 tonnes of its
hardware and supplies.
In addition to this
business entity has
utilised more than 9,000
tonnes of recycled
plastic in its ink and
toner cartridges (HP
releases 2017
Sustainability Report,
2018).
 Business entity has
adopted circular
economy for dealing
with the environmental
issues
Normative theory of CSR states
that the activities which is
executed by companies have
direct as well a significant effect

need to emphasize on
fulfilling social demands
Hewlett Packard promotes
environmental as well as
social responsibility
standards across industry by
sharing their experience. An
enterprise emphasizes on
sustainable supply chain
(Moo and Knudsen, 2018).
Business entity motivates its
suppliers to bring
improvement and increase
their capabilities. An
organisation makes huge
capital investment in context
developing the opportunities
for undeveloped
communities.
to follow all laws and regulation.
Ethical: his is the responsibility
to act morally and ethically
With this responsibility,
businesses should go
beyond narrow
requirements of the law
PHILANTHROPIC : It is the
responsibility of an organisation
to give back to the society. For
instance charitable donations.
on the environment. It is
required by HP to taking high
initiative for minimising the
adverse effect of its operations
on business enviroment.
An organisation has set three new objectives which are to be achieved by them within
specific period these are :an enterprise has committed to use a hundred percent renewable electricity
in their international business operations. Stakeholder theory states that those who are working in an
organisation have certain duties as well as responsibilities In context of participating in different
activities and driving company towards success. This hypothesis also states that transparency is
very crucial value for promoting stakeholder ethics. In context of Hewlett Packard, very
stakeholder actively participate in a corporation’s decision making, Hewlett Packard measures their
business performance on the basis of the way their actions as well as solutions create sustainable
future for people in the society.

PROPOSED CSR ACTIVITIES OF ORGANISATION
According to the economic theory of sustainability Hewlett Packard, need to bring change in
their business behaviour. Business entity is required to integrate corporate social responsibility
plans with its other business strategies. In addition to this, firm need to well formalised business
model. Manager in an organisation while developing the sustainable business plan should consider
the interest as well as objective of stakeholder which is very much crucial in order to integrate
Corporate social responsibility into business operations (Johnson, Ashoori and Lee, 2018). Hewlett
Packard, can implement positive change at workplace, as this tactic will assist them in promoting
their development. Integration of corporate social plans with business strategies will support firm
in becoming more innovative as well as responsible organisation.
The model which can be utilized by Hewlett Packard for making the Corporate social
responsibility plan possible to execute could be based on different stages these are the establishment
of vision for CSR, identification of the problems, development as well as communication plan.
Integration of corporate social plans with business strategies will assist an organisation in gaining
the competitive advantage. It will also help an enterprise in improvement of intangible assets such
as reputation, social capital in context of stakeholders. Hewlett Packard can also adopt the
Affectivity strategies as this will aid an organisation in minimising the effect of its business
operations on environment. Business entity can achieve its objectives of reducing environmental
pollution by utilising the renewable energy sources, by products, re-circulation of goods as well as
other material into product life cycle. Innovation is the strategy which can be adopted by
organisation. This tactic will assist an enterprise in influencing the operating condition and lifespan
of the product. It will also aid an organisation in minimising the effect of its business operations on
environment and society. In addition to this, Hewlett Packard needs to make structural changes in
utilisation of resources. An organisation can use advance technology for their business operations,
as this strategy will assist them in increasing the working efficiency as well a productivity. It will
aid business entity in reducing the wastage (Cornet and Sóti, 2018). Advance technology can be
utilised by an enterprise for recycling the waste material. Sustainable business model innovation can
be crucial leverage which Hewlett Packard can get which will be helpful in implementing
successful change in an organisation. It is required by an organisation to integrate corporate social
development needs into their policies as well as procedure and follow the principles. An
organisation will require new cultural orientation as well as extensive refinement of system,
practices and processes (Epstein, 2018). The two main fields where change are required to be
implement is concerned with a greater accountability to non-traditional stakeholders. The other area
is business entity need to bring continuous improvement in the reporting process, as this will help

management in ensuring that all the ethical practices are executed within an organisation. An
enterprise need to create an effective management framework which should address both
governance and decision making.
Management in Hewlett Packard need to integrate sustainable development into their
business planning , controlling and management system. It is required by manager ion an enterprise
to develop an effective culture at workplace which will help in promoting ethical behaviour as well
as practices. The manager in Hewlett Packard should understand that successful implementation of
the sustainable strategy lies in an effective operational planning. Continuous monitoring is very
much essential in order to ensure sustainable business practices. In addition to this, Hewlett
Packard can utilise the step based approach for managing sustainable business performance.
Stepwise approach address the building blocks of business model, strategy and procedures.
Management in an enterprise is required to develop effective tactics for monitoring as well as
reviewing the cause-effect relations within and across the organisation’s borders.
An organisation should ensure goods CSR activities as this will help them in increasing
employee morale. It will also provide firm an ease in retaining skilled and talented workforce.
Corporate social responsibility is considered to be as crucial element in context of attracting as well
a retaining worker. In context of Hewlett Packard, business entity can adopt Corporate social
responsibility as a part of their overall strategic objectives (Heggde and Shainesh, 2018) . It will
assist an enterprise in demonstrating that they are highly committed to fulfilling their corporate
social responsibility and taking measures' for eliminating the negative effect of their operation on
society and environment. In addition to this, business entity can organise more CSR programme and
they must allow their employees to participate in such events. As this tactic will assist firm in
fulfilling their commitment related to improvement in society and help an organisation in providing
high level of job satisfaction to workers. An organisation by seeking support from their skilled
workforce can develop more recycle products. It will help an enterprise in developing the interest
related to job in workers which is very much crucial in order to retain them for long time.

CONCLUSION
It has been concluded from the report that an organisation consider corporate social
responsibility as a factor which encourages companies to facilitate innovation. The other facts
which has been concluded from the study is that an effective corporate social responsibility has
great importance in context of business. It helps an enterprise in gaining the competitive
advantage. The other fact which has been concluded is that CSR plays important role in attraction
as well as retention of employees. It has been concluded that CSR practices executed by the firm
has direct influence on employee morale.
Illustration 1: Model-based framework the management of corporate sustainability
performance
(Source: Integration of Sustainability into the Corporate Strategy, 2017)