EXECUTIVE SUMMARYCorporate social responsibility can be defined as company’s approach that helps the firm insustainable development and conducting operations in ethical manner. Study describes thatcompanies are ranked on the bases of their contribution in economic, social and environmentaldevelopment. Purchase decision of the firm also gets affected by its CSR ranking and activities.Each firm ensures that it fulfil its corporate responsibility and time to time invest amount onsocial activities so that it can gain competitive advantage .
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................1Company background and rationale for selection.......................................................................1Literature review..........................................................................................................................1ANALYSIS AND DISCUSSION...................................................................................................3FINDINGS.......................................................................................................................................4RECOMMENDATIONS.................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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