Corporate Social Responsibility

Running head: Corporate Social Responsibility 1
Corporate Social Responsibility
Name of Student
Name of Institution
Name of Course
Date of Submission

Corporate Social Responsibility 2
Abstract
The environment of a business organization plays a crucial role in defining its sustainability and
the consistency with which the brand thrives in the given area. The consumers as well as the
workers all make up a business environment. Most importantly, the society in which an
organization’s is established is a pivotal component of successful business ventures. Due to the
importance of the society in enhancing the well being of an organization, it is important to put in
place the right strategies which ensure that healthy relations are established between an
organization and the people in the immediate environment. The bank has been marred with
scandals and has in the past incorporated strategies which indicate isolation from the society
hence leading to poor brand presence. In a bid to restore its image, the bank has started an
initiative which targets the vulnerable women in the society as a CSR measure. This report
entails a series of perspectives and recommendations to the bank’s executive board on the factors
to consider and the aspects to follow in the process of implementing the CSR strategy. The ideas
entailed in this report are meant to avert a possible negative response towards the marketing
campaign by the public.

Corporate Social Responsibility 3
Table of Contents
1. Introduction.....................................................................................4
1.1 Problem Statement.............................................................................4
1.1.1 Perspective of social isolation (individual)...............................................4
1.1.2 Perspective of organizational isolation ...................................................5
2. Methodology......................................................................................6
3. Literature.........................................................................................9
3.1 Critical Perspectives on CSR..................................................................9
4. Risk analysis Recommendations............................................................10
4.1 Addressing social isolation...................................................................10
4.2 Addressing organizational isolation from society..........................................11
5. Critical discussions and conclusion..........................................................12
6. References.........................................................................................14

Corporate Social Responsibility 4
1. Introduction
1.1 Problem Statement
It would be prudent to note that the happenings at the organizations have done very little
in enhancing a positive image especially from the society’s point of view. The chronicles seem to
have made the bank famous for all the wrong reasons. One of the core aspects of societal
wellness is integrity and honesty. A case study of the bank reveals that it has breached a number
of anti laundering laws hence indicating lack of openness and integrity not only in dealing with
the clients but the society as a whole. There are aspects of isolation which can be categorized
either as individual or organizational. For instance the board membership lacks inclusivity. Each
of these aspects has led to negative impacts on the image of the bank which has in turn pierced
its brand presence. The main objective of the marketing campaign is to increase brand awareness
while in scripting a positive image of the organization in the eyes of the public. This strategy is
likely to be faced with a number of challenges despite the positive reception of the idea by the
bank’s executive board.
1.1.1 Perspective of social isolation (individual)
The bank has been faced with scandals in the past which victimized individuals unfairly.
There is the case of deceased customers being charged for services which were never offered. At
the same time, the bank was faced with a scandal involving failure to release insurance payouts
to clients (Baron, 2014). There are other challenges involving breach of anti laundering laws
which in one or the other affected individuals affiliated to the bank. Each of these aspects reveals
elements of individual isolation. The victims of these unprofessional approaches at the bank