Corporate Social Responsibility Practice

Running head: CORPORATE SOCIAL RESPONSIBILITY PRACTICE
Corporate Social Responsibility Practice
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1CORPORATE SOCIAL RESPONSIBILITY PRACTICE
Table of Contents
Introduction................................................................................................................................2
Overview of Procter & Gamble Company.................................................................................2
Corporate Social Responsibility (CSR) and its elements...........................................................3
CSR Practices of Procter & Gamble Company..........................................................................4
Justification for the selection of the economic element.............................................................5
Practical issues relating to the organization...............................................................................6
Strengths and Weaknesses of the initiatives..............................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................9

2CORPORATE SOCIAL RESPONSIBILITY PRACTICE
Introduction
As opined by Herzog (2017), the notion that the business firms are required to take
responsibility for their actions and thereby mitigate the damage that they are causing to the
environment, society and the planet had gained a significant amount of prominence within the
framework of the contemporary business world. Brammer and Pavelin (2016) are of the
viewpoint that in the light of these facts the business firms are increasingly resorting to the
usage of different kinds of Corporate Social Responsibility (CSR) activities or practices for
the mitigation of the different issues that the world is facing currently. More importantly, it is
seen that the various business firms through the effective usage of the different kinds of CSR
activities are trying to improve their market or brand image in an effective manner (Hopkins
2016). This is important because of the fact that the contemporary customers have become
very concerned regarding the brand or the market image of the firms whose products or
services that they are opting for. (Herrera 2015) However, at the same time it is seen that
there are various elements of then CSR practice or initiatives and also the CSR practices or
the initiatives which are being followed by a firm should be in synchronicity with these
elements. This report will undertake an analysis of the different elements of the CSR
initiatives or practices under taken by the organization Procter & Gamble Company in the
particular context of their CSR activities in Brazil and Indonesia.
Overview of Procter & Gamble Company
The business firm, Procter & Gamble Company (P&G), established in 1837 by British
American William Procter and Irish American James Gamble, is “an American multi-national
consumer goods corporation based in Ohio (Us.pg.com 2019). Furthermore, the firm is
known for the plethora of products or services that it offers to the customers starting from
personal healthcare products to snacks, beverages and others (Us.pg.com 2019). The annual

3CORPORATE SOCIAL RESPONSIBILITY PRACTICE
profit of the firm under discussion here for the year 2017 was US$ 65.06 billion and the firm
is currently offering more than 100 different brands to the customers from the diverse parts of
the world (Us.pg.com 2019). In this regards, it needs to be said that the firm is currently
operational in more than in almost all the major business markets of the world like that of
England, India, Indonesia, Brazil and others (Us.pg.com 2019). In addition to this, the firm
offers employment services to more than 95,000 people from all over the world (Us.pg.com
2019). However, at the same time it needs to be said that the sale of Pringles to Kellogg
Company had adversely affected the prospects of the concerned firm and this is being
adequately reflected in the decline in profitability that the firm had experienced in the recent
years (Us.pg.com 2019). In this context, it needs to be said that firm is increasingly taking the
help of different kinds of CSR activities or practices not only for the improvement of its
present market or brand image but at the same time for resolution of the diverse wicked
problems that the world is currently facing.
Corporate Social Responsibility (CSR) and its elements
Crowther and Seifi (2018) have articulated the viewpoint that the CSR can be seen as
a private business self-regulation through which the business firms try to contribute in an
effective manner towards the environment, society and the economy of the nation in which
they are operational. As opined by Grayson and Hodges (2017), in the earlier times the
narrow view of CSR was very popular and thus the firms held the idea that their prime
responsibility is economic development of the nations in which they operated. However, in
the recent times, the broad view of CSR had gained popularity and thus the firms along with
economic development also focus on environment and also the society (Crane, Matten and
Spence 2019). In this regard, Carroll's CSR Pyramid is an important one which the firms are
required to take into effective consideration while designing their CSR policies.