Corporate Social Responsibility | Report | New

CORPORATE SOCIAL
RESPONSIBILITY

Corporate Social Responsibility 1
Contents
What is Corporate Social Responsibility (CSR)...................................................................2
Basic terminology....................................................................................................... 2
Corporate citizenship concepts........................................................................................ 3
Business criticism and social response’s cycle....................................................................3
CSR from the historical perspective.................................................................................4
Six core characteristics of CSR....................................................................................... 5
CSR in different regions............................................................................................... 6
Why CSR................................................................................................................. 7
How to formulate green strategies.................................................................................... 7
References................................................................................................................ 9

Corporate Social Responsibility 2
What is Corporate Social Responsibility (CSR)
CSR is a business model which assists an association to be socially responsible to
itself, public and shareholders. The practice of CSR is also known as corporate citizenship,
organizations can be cognizant of the type of impact they are having on the society
comprising social, environmental and economic. In order to engross in CSR, an organization
is required to function in a way that can develop society and the environment then
contributing destructively.
CSR is deliberated to be a wide concept which can take several forms reliant on the
organization and industry. The companies through the CSR programs and volunteer exertions
assist society with brand awareness. CSR is important for the community as well as the
company. The CSR activities assists in imitating a robust bond between the employees and
organizations, boost morale and assist morale, and assist employers and employees to sense
more associated with the biosphere around them. In order to be communally accountable,
organizations are required to be accountable for themselves and shareholders. The
corporations adopting CSR programs have progressively grown business to a level where
they can pay back to community.
Basic terminology
CSR is stated as an umbrella term for sustainability, corporate patronage, and
employee volunteerism initiatives. The terminology surrounding CSR can be deployed and
used in several ways to highlight specific aspects of the CSR program. CSR designates the
efforts of a company to make sure that its efforts have an adverse impact on all the
stakeholders. CSR has the capability of going beyond accountability to follow the law. These
are the additional actions that ensure that an organization’s interactions with the customers,
suppliers, workforce, and society are fair, respectful and charitable.
The environmental considerations are deliberated as a part of CSR but these do not
only focus on CSR. The social in CSR is suggestive in its roots. CSR is all about assisting
and respecting an organization’s staff, partners and external communications. CSR is a good
and predominant term for the originations to use while describing exemplary programs,
behaviors, and beliefs. The top organizations worldwide use CSR to unite their

Corporate Social Responsibility 3
environmental, community and employee support programs (Aksak, Ferguson & Duman,
2016).
Corporate citizenship concepts
The corporate citizenship concept states to the kind of company which proposes to put the
interest of the society at the same level as its own interest. The corporate citizenship
concepts describe the organization as a political actor with a legitimate role to play beyond
the economic and financial sphere. The corporate citizenship concept enables companies to
undertake legal, economic and unrestricted responsibilities recognized by its stakeholders.
Nowadays several organizations are using corporate citizens in order to assist society. The
social involvement of the organizations is growing along with completing government
spending on social welfare by philanthropy and CSR programs (Chauvey et al. 2015). The
investors and customers are also paying progressively attention to the social, environmental
and governance practices of the organizations. Implementing a corporate citizenship policy
offers employees commitment and customer loyalty which has a direct influence on the
business performance of the organization. The development of the corporate citizenship
concept includes the five stages like elementary, engaged, innovative, integrated and
transforming. The corporate citizenship concept comprises:
 Corporate social responsibility focuses on the responsibility and liability to society.
 Corporate social responsiveness focuses on activities and actions.
 The corporate social performance focuses on the consequences, outcomes, and
communications. Three elements are included in a corporate social performance like
social performance, corporate social accountability and corporate citizenship
(Chaudhri, 2016).
Business criticism and social response’s cycle
CSR considers the impact of the business’s actions on society. The social
accountability necessitates individuals to deliberate acts in terms of the entire social system
and embraces responsibility in the acts of the organization. Business criticism and social
response cycle deliberate the impacts of the actions of an organization on the community as a
whole. The company is held liable for its effects anywhere in the system (Petrenko, Aime,
Ridge & Hill, 2016).
The criticism of business is one of the factors in the social environment. The criticism
is faced by the organizations in the form of augmented concern for the social environment