Corporate Social Responsibility: H&M's Initiatives and Challenges

CORPORATE SOCIAL
RESPONSIBILITY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CSR Policy and the initiatives taken by H & M..........................................................................1
Challenges faced by organisation in implementation of CSR practices......................................3
Core Strategies for human rights expectations............................................................................4
Philanthropic activities undertaken by company. .......................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Corporate Social Responsibility is referred as management concept where the companies
their environmental and social concerns with the operations of business & interactions with the
stakeholders. CSR are considered as way by which company achieves balance between
environmental, economic and social imperatives. These concerns are addressed along with
meeting expectations of the stakeholders and shareholders. It is important for drawing
construction between the CSR that is strategic concept and the charity, philanthropy and the
sponsorships (González-Rodríguez and et.al., 2019). The present report is based on the H&M
(Hennes and Mauritz). It will deal with the concepts and CSR practices adopted by the company.
The report will cover about the initiatives taken by the company towards CSR. It will provide
about the policy of company regarding the CSR. This will also reveal about the practices
followed by company for violation of human rights and the philanthropic activities undertaken
by the company under the CSR practices. This has helped company in gaining the public
recognition and brand awareness in the society. Report will enhance the understanding the
concept of CSR practices and their importance for the growth of business organisation.
MAIN BODY
Hennes & Mauritz is Swedish multinational retail clothing company that is known for the
fashion clothings for women, men and children. The company operates over 74 countries with
more than 5000 stores under brand names of various countries. It is 2nd largest clothing retailer in
the world behind Inditex which is Spain based. It is also having significant presence in online
platforms.
CSR Policy and the initiatives taken by H & M
CSR Policy of H & M
Company from the inception is involved in the social welfare activities that helps in
improving quality of life in the communities where they operate. Company has following
activities for the conduct of business. Company focus over the following areas
Water and Sanitation – There are various places where the water is serious concerns. Clean and
safe water for drinking is serious concern for company. It focuses over raising awareness for
water conservations & providing access to sanitation, water and for hygiene awareness.
Education and environment – Company has deep focus over sustainability, it pays attention
over project & awareness for environment education with emphasis over reduce, reuse and
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