Analysis of Corporate Social Responsibility

This study focuses on the importance of corporate social responsibility (CSR) in enhancing brand image and attracting a large number of customers. The researcher has applied several SPSS techniques to analyze the information, improving technical skills. Primary data collection provides fresh insights into the subject. Decision-making and time management skills have also been improved through conducting research studies.

MANAGING SUCCESSFUL
BUSINESS PROJECT
(CORPORATE SOCIAL
RESPONSIBILITY)

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Construct the aim and objective about scenario....................................................................3
P2 Construct the project management plan that includes cost, time, scope, communication,
risk and resources........................................................................................................................4
P3 Design work break down structure and Gantt chart method to provide time frame.............5
TASK 2............................................................................................................................................8
P4 Carry out small scale research by applying qualitative and quantitative research methods. .8
TASK 3..........................................................................................................................................10
P5 Assessing research and data using appropriate techniques and tools for the project...........10
P6 Communicate recommendation as a outcome of investigation...........................................22
TASK 4..........................................................................................................................................23
P7 Reflection about undertaking investigation for meet target...............................................23
REFERENCES..............................................................................................................................25
Books and Journals...................................................................................................................25
1

2

INTRODUCTION
In the present time, every business organisation required to improve its market share and
profitability. However, in the competitive business environment firm requires to make several
strategies and practices through which it can able to compete with rivals. In this aspect, corporate
social responsibility is that significant terminology that assists to corporation in sustain in market
for long time as well as improve brand position. This basis means of corporate social
responsibility is to ensure that organisation conducts their operation ethical manner. In this
manner, company have to consider social, environmental and economical aspect (Taylor, Bogdan
and DeVault, 2015). In the competitive business environment, corporate social responsibility is
important way that aid in increasing competitive advantage and raising brand awareness. With
help of CSR activities, company can develop trust among customers as well as employees so that
they can become loyal toward organisation. The main advantage of corporate social
responsibility is to improve sustainability of firm so as it can sustain within market for long time
duration. In the current study, the major aim is to identify the significance of corporate social
responsibility within company to increasing competitive advantage and sustainability with
respect of Black Penny restaurant.
TASK 1
P1 Construct the aim and objective about scenario
Research topic
Implementing corporate social responsibility activities within company for meet sustainable
objective
Aim
To examine the significance of corporate social responsibility within organisation in increasing
competitive advantage and sustainability: A case study on Black Penny restaurant UK
Objective
 To explore the terminology and concept of corporate social responsibility within
organisation
 To examine the significance of corporates social responsibility within corporation
 To identify several CSR activities which can conduct by companies
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 To identify the impact of corporates social responsibility in increasing competitive
advantage and sustainability. To recommend the criteria that can help corporation in implementing successful
corporates social responsibility activities to gain sustainability and competitive advantage
Research question
1. What is the terminology of corporate social responsibility ?
2. What are significant role of corporates social responsibility activities within the Black
Penny restaurant
3. How corporates social responsibility can affect the competitive advantage and
sustainability within organisation ?
P2 Construct the project management plan that includes cost, time, scope, communication, risk
and resources
In the research study, project management plan is essential part that help in providing
appropriate suggestion to the project manager of organisation. With help of this plan, manager
can design appropriate policies and strategies for manage several projects. In order to implement
project management plan, manager required several resources which are discussed below- Time- It is crucial resource in the project management plan through which manager can
set small target and establish time for accomplish that targets (Panneerselvam, 2014).
Due to lack of time period, it may very difficult to emphasizes on all activities or task in
an effective and efficient manner. In order to solve the problem of short time period,
project manager can implement Gantt chart method and work break down structure
through which each activities can organise according to specific time period. This method
helps to project manager in dividing entire task into small targets (Silverman, 2016). Cost- It is significant resources that without which the research can not accomplish. As
scholar may face difficulty in initiating various activities in appropriate manner due to
lack of finance. In order to execute several activities such as transportation, internet,
printing and stationary etc researcher requires sufficient amount of fund. For resolve this
issue of lack of finance, researcher may use activity based costing method. Scope of study- The present study have huge scope as it may implement on the other
organisation for analyse significance of corporate social responsibility (Neuman and
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Robson, 2012). With assistance of this study, scholar can identify several kinds of
corporates social responsibility and its relationship with competitive advantage and
sustainability. Quality- Quality is another significant aspect that help to research in executing entire
investigation in an appropriate manner. By maintain the quality of research, scholar can
obtain effective and efficient outcome.
 Communication- It is another essential aspect that helps to scholar in data collection and
demonstrating the objective of the study (Miller, Birch, Mauthner and Jessop, 2012 ). In
order to communicate the research aim and questions associated with it, researcher will
take personal email id of respondents and sent the questionnaire to them.
P3 Design work break down structure and Gantt chart method to provide time frame
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6

TASK 2
P4 Carry out small scale research by applying qualitative and quantitative research methods
In the whole research study, research methodology part is very significant that help in
find out the best solution of research problem. By implementing research methodology tools in
the study, scholar can collect right information and appropriate conclusion of research study.
Research methodology is a procedure that used for collection of information in order to take
business decision (Mackey and Gass, 2015). There are several techniques includes in research
methodology such as research approach, research philosophies, research design, data analysis,
data collection, sampling etc. In order to examine the significance of corporate social
responsibility within organisation in increasing competitive advantage and sustainability, scholar
have applied several techniques which are discussed below- Research philosophies- Research philosophy is one of significant technique that helps in
analysing objective of research study. It is the best way to conduct research study in
effective and efficient manner. By applying research philosophy, scholar can understand
actual issue of research and find out effective solution. It is divided into three parts that is
pragmatism, positivism and interpretivism (Hunleth, 2011). Selection of appropriate
philosophy is depended upon the types of study. In the current research study, researcher
has applied interpritivism research philosophies. With help of this research philosophy,
scholar can analyse the role and significance of corporate social responsibility within
company in increasing competitive advantage and sustainability. Research approach- Research approach is another technique that help to scholar in
addressing the perfect solution of research problem. This technique helps in analysing the
whole study in effective and efficient manner (Gast and Ledford, 2014). There are major
two kinds of research approach that is inductive and deductive. In the current study,
inductive research approach have applied for analysing the significance of CSR in
increasing competitive advantage and sustainability. Research design- In the absence of research design it is impossible to conduct research
study in an effective manner (Flick, 2015). It is a general plan that helps in answering the
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research question. In the current study, researcher have applied descriptive research
design through which information can represent in descriptive manner. Data collection- In order to accomplish research objective, data collection is major
important method through which information can collect. It is significant part that can aid
in getting the optimistic results (Cammarota and Fine, 2010). It may divided into two part
that is primary and secondary method. In the current study, researcher have applied
primary data collection method under which survey have conducted to collect fresh
information about significance of corporate social responsibility. Data analysis- Once information collects from primary and secondary source then
researcher have to assess and analyse this information for making the sound judgement.
There are major two tools for analysing and assessing information that are qualitative and
quantitative (Billig and Waterman, 2014 ). In the present study, scholar have used
quantitative method under which some statistical tools like Anova, regression, descriptive
etc have applied for analyse collected information.
 Sampling- By help of sampling method researcher can select some group of people
through which information can collect (Bauer, 2014). Random sampling method has
applied in the current study for analyse significance of corporate social responsibility in
increasing competitive advantage and sustainability.
TASK 3
P5 Assessing research and data using appropriate techniques and tools for the project
In order to examine the significance of corporate social responsibility within organisation
in increasing competitive advantage and sustainability with respect of black penny restaurant,
researcher have developed systematic questionnaire which are as follows-
Name
Age
Gender
Do you know the meaning of corporate social responsibility within the organisation ?
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 Yes
 No
Which major issue can face by Black Penny restaurant at the time of implementing corporate
social responsibility ?
 Employee safety
 Women rights
 Poor product and service quality
Do you agree with statement that corporate social responsibility helps in improving
competitive advantage and brand image in the market ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
What is the major advantage of implementing corporate social responsibility in the Black
Penny restaurant ?
 Enhance brand image
 Gaining competitive advantage
 Enhancing sustainability
 Other
How can Black Penny restaurant can implement corporate social responsibility activities ?
 By deal in organising charity event
 By voluntary
 Provide financial support to society
Do you agree that corporate social responsibility helps in improving business performance and
brand image in the market ?
9

 Strongly agree
 Agree
 Disagree
 Strongly disagree
Recommend the strategy for implementing corporate social responsibility within company for
improving competitive advantage and sustainability
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
themeaningofCSR 10 1.00 2.00 1.2000 .42164
Majorissuefacebycompany 10 1.00 3.00 1.5000 .84984
companyperformCSRactivity 10 1.00 2.00 1.3000 .48305
advantgeofimplemntingcorporat
esocilaresponsibility 10 1.00 4.00 2.3000 .82327
companycanimplamentCSR 10 1.00 3.00 1.6000 .69921
CSRhelpsinimprovingbusinessp
erformaceandbrandimage 10 1.00 4.00 1.8000 1.03280
Valid N (listwise) 10
Interpretation and analysis: In order to implementing CSR activities in meeting sustainable
objective, researcher have applied descriptive statistical technique which supported to scholar in
identifying mean and standard deviation of various variables. For acknowledge that how many
respondents know the meaning of corporate social responsibility, researcher have applied
descriptive statistic under which mean value of this element was found 1.20 and standard
deviation value is .42164 that mean many of the respondents selected yes option in the
questionnaire as they have well known about the meaning of corporate social responsibility.
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In order to identify the major issue which faced by Black penny restaurant researcher have
applied descriptive statistics through which mean value was found 1.50 and standard deviation
was found .84.From this information it has been analysed that employee safety is major issue
which faced by Black penny restaurant at the time of implementing corporate social
responsibility. In order to identify the that Black Penny restaurant implement CSR activity or not
researcher have applied descriptive statistical technique through which mean value obtain 1.30
that mean many of the respondents are strongly agreed upon the same statement. The factor that
contribute to the advantage of corporate social responsibility was another variable, mean value of
this was found 2.30 and standard deviation is .82.Thus, from this data it has been analysed that
the major advantage of CSR activity is gaining competitive advantage within Black Penny
restaurant. In order to identify that corporate social responsibility helps in improving business
performance and brand image in the market researcher have applied descriptive statistical
technique. The mean value was found 1.60 that mean many of the respondents have strongly
agreed with same statement.
REGRESSION
Variables Entered/Removeda
Model Variables Entered Variables
Removed
Method
1 companyperformC
SRactivityb . Enter
a. Dependent Variable: companycanimplamentCSR
b. All requested variables entered.
Model Summary
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
1 .263a .069 -.047 .71548
a. Predictors: (Constant), companyperformCSRactivity
ANOVAa
Model Sum of Squares df Mean Square F Sig.
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1
Regression .305 1 .305 .595 .463b
Residual 4.095 8 .512
Total 4.400 9
a. Dependent Variable: companycanimplamentCSR
b. Predictors: (Constant), companyperformCSRactivity
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 2.095 .681 3.079 .015
companyperformCSRactivity -.381 .494 -.263 -.772 .463
a. Dependent Variable: companycanimplamentCSR
Statistics
themeaningofCSR Majorissuefacebyc
ompany
companyperformC
SRactivity
advantgeofimplem
ntingcorporatesocil
aresponsibility
companycanimpla
mentCSR
CSRhelps
ngbusines
aceandbr
N Valid 10 10 10 10 10
Missing 0 0 0 0 0
Mean 1.2000 1.5000 1.3000 2.3000 1.6000
Std. Deviation .42164 .84984 .48305 .82327 .69921
Interpretation and analysis: From this above table it has been found that in order to analyse the
significance of corporate social responsibility in increasing competitive advantage and
sustainability, researcher have applied regression, anova, coefficient test. By this application of
techniques, it has been found that in the regression, correlation between variable has found
0.263.By this data it has been interpreted that if company implement corporate social
responsibility then it affects sustainability and competitive advantage of organisation.
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Furthermore, there is significant correlation between both variable. In addition to this, in the
application of Anova technique, the dependent variable is company performances CSR activity
and independent variable is company can implement CSR activity by deal in organising charity
event. By application of Anova, the correlation between these two variable was found
0.463.Thus from this information it has been analysed that there is not significant difference
between these two variable. In the application of coefficient techniques, dependent variable is
company performances CSR activity and independent variable is company can implement CSR
activity by deal in organising charity event. By application of coefficient test it has bee found
that correlation between these two variable is 2.095 and -.38.From this calculation it has been
found that if independent variable change by -.38 then dependent variable have changed by
2.095.
Frequency Table
themeaningofCSR
Frequency Percent Valid Percent Cumulative
Percent
Valid
yes 8 80.0 80.0 80.0
no 2 20.0 20.0 100.0
Total 10 100.0 100.0
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Interpretation and analysis:From this table it has been found that many of the respondents said
yes upon the statement that they know the meaning of corporate social responsibility within the
organisation. Only few respondents said no upon the know the meaning of corporate social
responsibility within the organisation. Thus, from this collected data it has been found that many
of the respondents meaning of corporate social responsibility within the organisation
Majorissuefacebycompany
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Frequency Percent Valid Percent Cumulative
Percent
Valid
employees safety 7 70.0 70.0 70.0
women rights 1 10.0 10.0 80.0
poor product and service quality 2 20.0 20.0 100.0
Total 10 100.0 100.0
Interpretation and analysis: From this table it has been found that the major issue can face by
Black Penny restaurant at the time of implementing corporate social responsibility is employee
safety. Many of the respondent said that major issue can face by Black Penny restaurant at the
time of implementing corporate social responsibility is employee safety.
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companyperformCSRactivity
Frequency Percent Valid Percent Cumulative
Percent
Valid
yse 7 70.0 70.0 70.0
no 3 30.0 30.0 100.0
Total 10 100.0 100.0
Interpretation and analysis: From this graph and table it has been found that many of the
respondents are strongly agreed with the statement that corporate social responsibility helps in
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improving competitive advantage and brand image in the market. Only few respondents are
agreed with the same statement that corporate social responsibility helps in improving
competitive advantage and brand image in the market. However, some respondent are disagreed
with the statement that corporate social responsibility helps in improving competitive advantage
and brand image in the market. From this collected data it has been analysed that majority of
respondents are believed that corporate social responsibility helps in improving competitive
advantage and brand image in the market.
advantgeofimplemntingcorporatesocilaresponsibility
Frequency Percent Valid Percent Cumulative
Percent
Valid
enhnace brand image 1 10.0 10.0 10.0
gaining competitive advantage 6 60.0 60.0 70.0
enhnace sustainability 2 20.0 20.0 90.0
other 1 10.0 10.0 100.0
Total 10 100.0 100.0
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Interpretation and analysis: From this tabel and graph it has been found that many of the
respondents said that major advantage of corporate social responsibility is gaining competitive
advantage. Many of the respondents believed that by implement corporate social responsibility,
firm can develop competitive advantage in the market. However some of the respondents said
that in order to enhance brand image in the market corporate social responsibility help to Black
penny restaurant in large manner.
companycanimplamentCSR
Frequency Percent Valid Percent Cumulative
Percent
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Valid
By deal in organising charity
event 5 50.0 50.0 50.0
By voluntary 4 40.0 40.0 90.0
provide financila support to
society 1 10.0 10.0 100.0
Total 10 100.0 100.0
Interpretation and analysis: From this table and graph it has been found that many of the
respondents said that by deal in organising charity event company can implement corporate
social responsibility. Only few respondents said that company can implement CSR by voluntary
work. Thus, from this collected data it has been analysed that Black Penny restaurant can
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implement corporate social responsibility by deal in organising charity event. In addition to this
it has been also analysed that by organising charity event, firm can effectively develop brand
image in the market and also design competitive advantage.
CSRhelpsinimprovingbusinessperformaceandbrandimage
Frequency Percent Valid Percent Cumulative
Percent
Valid
strongly agree 5 50.0 50.0 50.0
agree 3 30.0 30.0 80.0
disagree 1 10.0 10.0 90.0
strongly disagree 1 10.0 10.0 100.0
Total 10 100.0 100.0
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Interpretation and analysis: From this table and graph it has been analysed that in the survey
many of the respondents are strongly agreed with the statement that corporate social
responsibility helps in improving business performance and brand image in the market. However
only few respondents are disagreed with the same statement that corporate social responsibility
helps in improving business performance and brand image in the market. Thus from collected
data it has been analysed that corporate social responsibility is to improve sustainability of firm
so as it can sustain within market for long time duration. By implementing this activity, firm can
improve its brand image in the market and attract large number of customers.
P6 Communicate recommendation as a outcome of investigation
From this entire discussion it has been concluded that corporate social responsibility
plays a very significant role within the Black Penny restaurant through which it can boost up its
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business performance, improving sustainability and competitive advantage. Corporate social
responsibility can implement by various way such as voluntary work, financial support, organise
charity event etc (Baskerville and Wood-Harper 2016). Black Penny restaurant have
implemented CSR activities by contribution in the charity event as well as voluntary work in the
society. In order to analyse the significance of corporate social responsibility in increasing
competitive advantage and sustainability, researcher have conducted primary data collection
under which 10 managers of Black Penny restaurant have provided information about CSR
activities and its impact within the organisation. On the basis of collected data it has been
analysed that corporate social responsibility helps to company in developing impressive brand
image in the market and increasing its competitive advantage.
Following are some recommendation to implement CSR activities in an effective manner-
 For implement CSR activities in the Black Penny restaurant should produce environment
friendly product and services. By conducting this activity, firm can successfully develop
strong brand image in the market.
 Corporation should provide right information to all stakeholders. Firm should give all
information about business activities and functions to stakeholder so as company can
build effective relationship with them.
 Black Penny restaurant should conduct voluntary and social welfare related events and
programs so as it can attract large number of customers.
 Black Penny restaurant should focus on such methods through which quality of services
can improve and overcome wastage and cost. It can effectively recycling the material and
save additional cost from production and manufacturing activities.
TASK 4
P7 Reflection about undertaking investigation for meet target
By this whole study I have learnt about the terminology of corporate social responsibility
and its impact upon sustainability and competitive advantage. By this conducting study about
CSR activities I have learnt about the several techniques of research methodology and its
implementation for obtain effective solution and outcome. From this entire analysis I have learnt
that with help of corporate social responsibility, any organisation can develop impressive brand
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image and attract large number of customer. By this study my analytical skill and interpretation
skill have been improved. By application of several SPSS techniques in order to analyse the
information, my technical skill has been also improved. I have analysed that primary data
collection helps to researcher in proving fresh information about the subject. In addition to this,
my decision making skill and time management skill has been also improved by conducting
research study.
23

REFERENCES
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research methodology. Routledge.
Cammarota, J. and Fine, M., 2010. Revolutionizing education: Youth participatory action
research in motion. Routledge.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Gast, D.L. and Ledford, J.R., 2014. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Hunleth, J., 2011. Beyond on or with: Questioning power dynamics and knowledge production
in ‘child-oriented’research methodology. Childhood,18(1), pp.81-93.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Miller, T., Birch, M., Mauthner, M. and Jessop, J., 2012. Ethics in qualitative research. Sage.
Neuman, W.L. and Robson, K., 2012. Basics of social research: Qualitative and quantitative
approaches.
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
Silverman, D., 2016. Qualitative research. Sage.
Smith, J.A., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Online

Inductive Approach, 2014. [Online]. Available through: <
http://research-methodology.net/research-methodology/research-approach/inductive-
approach-2/>.