Less Developed Socio-Economic Spaces and Environmental Sustainability

The provided content highlights the importance of corporate social responsibility (CSR) in socio-economically challenged spaces, despite adverse environmental conditions. The summary aims to capture the main points from various academic sources and online resources, emphasizing the connection between CSR and great social standards.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P.1 Aim: implementing Corporate social responsibility activities in Yell Group:...............3
P.2Making project management plan: ...................................................................................4
P.3 Preparing a work breakdown structures and Gantt charts ..............................................5
TASK 2............................................................................................................................................7
P.4 analysis through Qualitative analysis:..............................................................................7
TASK 3..........................................................................................................................................13
P.5 Analysing research via various techniques:...................................................................13
P.6 Recommendations for data analysis:..............................................................................14
TASK.4..........................................................................................................................................15
CONCLUSION:.............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDICES...............................................................................................................................18

INTRODUCTION
For growth and development of any organisation, there is need to handle or mange firm
successfully. The effective management is the key for the creation employment and revenues for
the firm so that it can offer the financial stability in the firm. After knowing the importance of
management, company key members who are having the active participation in the firms polices,
they hardly focus on importance of management they keep going with the outputs. As the time
past, managers feel the need of importance of management and concentrates on enhancing the
goods quality and limiting the cost of the products and enhancing the output(Cláudio and et. al.,
2010). In big organisations, for the efficient management of organisation, company need to make
planning. Planning is key factor for emerging a company's potential. Although, small firms does
not focus on the long term planning concept.
TASK 1
P.1 Aim: implementing Corporate social responsibility activities in Yell Group:
YELL GROUP plc is a supermarket retail chain that have presence in the grocery market.
YELL GROUP shall be forecasting their approaches to introduce CSR to their core strategies,
business activities and policies via its firm core value chain. The meaning the firm core value,
was dusted to have told that “YELL GROUP core value is to play soft part to the consumers ,
and treat public how YELL GROUP like to be trated characterised firm approach to CSR”
Corporate Social Responsibility activities is an essential for the firms sustainable
development. As, company need to contribute to the society a large scale for the social welfare of
the general public. Now, big organisation follow the trends of CSR into their organisation by
which firms can attain the good brand value for themselves. CSR means a business activities
which are purely aimed to the welfare of the society. As there some CSR activities that have
been discussed in details:
1). Environment efforts: company CSR main focus on the environment. Organisations at
broad level produce carbon regardless of their size. So there is need to focus on limiting
such carbon footprint and effort to make the environment clean.
2). Philanthropy: firms uses donations to the nation's funds or local charity with giving their
identity. As, big companies have lots of resources for utilization to the society.

3). Ethical labor practices: Firm need to treat all the employee equally so that it may be the
good ethical practices(Vilela and et. al., 2014).This is particularly for that firms which
operates globally.
CSR activities opted in different manner throughout the plant. On each continent, CSR is
being practised by the firms for the so many decades. On the other hands, in some regions,
philanthropic practices have been emerged earlier from the emergence of CSR. The European
nations are famous for the dramatic effects for the profits due to globalisation: mad cow crisis,
de- localisation and financial scam. The new volatile CSR emerged over the fundamental
economic bases: in Europe, CSR emerged in 19th century at the time of revolution of industries.
Now, CSR have emerged as forward thinking firms insert sustainable development into the base
of their firm's operations to form shared values for the firm and society.
Sustainability is must for the people, planet and for the firm's growth. CSR reflects the
policies, actions and initiatives a firm commits to regulate themselves with the honesty and
transparency that results into the positive effects on society and environments.
Nowadays, consumer awareness or alertness about the international social challenges is
regularly growing. So, there is need to give attention these consumers put on CSR when opting
where to shop. But they are not only the one who are get rid of firm that give back.
The future generation of employees will be more focused on such firms which follows the triple
bottom line approach. i.e, people, planet and profits.
P.2Making project management plan:
Project management plan refers to the set of activities which are designed into the
direction to get the predetermined objectives and goals of the organisation. Before going to make
any project management plan, company need to make the planning activities so that sound
project management can be done in a great manner(Du, Bhattacharya and Sen, 2010.) Planning is
a process by which firm determined the ways so that it can complete the entire management plan
in advance. Apart from planning, there are so many areas which need to focus while making
project management plan. Such as scope management, scheduling, resource management,
building and cost management, risk assessment, etc.
Scope management- It elaborates the base of project and specify the need for creating the
project for the organisation. It support to elaborate;
 Scope- what are in & out scope.

 Specification- detailed overview of each key projects.
 Success parameter- project success ratio.
 KPI's- how the projects presentation will be assessed.
Scheduling- Broad level schedule, which point out the main deliverables in the kind of
milestone schedule. There also need to covers forecast of cost and resource needs. Particular
content covers: Precedence diagrams, Gantt charts, Resource histograms and Project life
cycle(Karnani, 2011).
Resource management: This is the amount which have been allotted on different
projects. It includes:
 Duty of assignment matrix- which specifically elaborates the person or team who is
responsible for the accomplishment of each product.
 Firm breakdown structure displays the firms hierarchy of the projects
 Authority and delegation schedules elaborates the delegation of authority for each of the
project, for the acceptance of the documents, expenses and acceptance.
 Role descriptions that specify the entire duties.
Budgeting and cost management: this is the forecasting of costs and fixing of an
predetermined budget. Management genuinely find the cause of deviation that arise between
actual and forecasted.
P.3 Preparing a work breakdown structures and Gantt charts
The work breakdown structure refers the task which is needed in order to make the
product or deliverables. WBS portrayed as a hierarchical division of a project into task region
with lowest mostly being a work package or occasionally an activity (Hoi and et. al., 2013). The
ground level of the WBS must be consistent and agreed at the beginning of the making of the
WBS. The WBS offers the for all project management work, including planning, cost and effort
estimation, resource allocation.
Company's breakdown structures is used to break the project in tiny parts so that
employee can easily get the intent of the project and they can able to interprate very well with
this. This is necessary for the firm where there are so many big projects. Work breakdown
structure is implemented to break down a project into simply manageable factors. Firms uses this
technique to make complex project into more simple one that can efficiently estimated and
supervise (Shen, and Benson, 2016). There are some causes due to that WBS is used in the

organisation it helps with exact project organisation, displays the regulate points and project,
support in assigning responsibilities, permits for exact forecasting of cost, risk and time, assist in
describing the project scope to various stakeholders. While on the other hand, Gantt chart is a
graphical presentation of project schedule. It is a kind of bar chart which describes the opening
and closing dates of various elements of a project which cover resources, taxes and milestones.
This is used in the project management. As Gantt chart is beneficial in project planning and
explaining the series of works that requires fulfilment. Gantt chart assist in scheduling,
regulating and controlling particular tasks and resources in a project. The chart displays the
project timeline which covers scheduled and completed work over a time. This help project
managers in communicating project still on track. Project management is similar to the Gantt
chart. To finish a project successfully, company need to have manage a huge number of practices
and confirm that they are going to finished on time. If company miss a deadline then, company
can face a knock-on effects on the rest of the project. It could present late as a outcome and cost.
That is why this is beneficial to view everything that is required to be done and also wants to
know when each activity is required to be completed. Gantt charts communicate such
information visually. They outline entire of the works covered in a project (Groves and et. al.,
2011).

Illustration 1: Work break down
structure
(Source: Work Breakdown Structure, 2017)
Under this WBS, the project is divided into two tasks. Further these tasks are divided into
two sub tasks, and again each sub tasks are divided into three work packages so that the main
project is to be completed within a time frame.
Gantt chart
This is the chart by which the activities are performed effectively. This process can be
processed as the most efficient management plan which are helpful in assigning the time for each
task for completing the entire work project.
TASK 2
P.4 analysis through Qualitative analysis:
Research survey is must for the collection of data in any firm. There are basically two
ways by which information can be gathered. One is qualitative and the other is quantitative.
Quantitative analysis is the putting the numbers and present them graphically. It is the way by

which situation or event analysis is done on a financial markets through various complex
mathematical and statistical methods. Where as qualitative analysis is a securities analysis which
implement subjective judgement depends on unquantifiable information, like- management
expertise, industry cycles, labour relations, etc. it is much broader concept than quantitative one
as quantitative only concentrate on numbers which can be extracted on company's financial
statements. Although, both are important to assess the firm's operational activities and also
measure its prospective as an investment opportunity (Plewa and Quester, 2011). Qualitative
analysis can be strong and most of the persons are concerned to qualitative approach. As,
investor may invest the money in firm only by knowing firm's management and it's experience in
the industry. However, it is more relevant to the company to know how their employees view the
organisation and its management. However, consumers are the key component in each firm
growth. As, they are the one who contributes in the generation of revenues. So, firm need to
think about consumers before shareholders, if firm does have futuristic approach. Firm's
business model and competitive advantage are the most crucial factors of qualitative analysis.
The reason behind qualitative analysis is to assess things and to understand them so that the
company can evaluate the projects in a more precise manner. Basically data are divided into two
parts, primary data and secondary data. Primary data is gathered by conducting survey and data
gathered is fresh and unused. As it requires high amount expenditures on the surveys. While, on
the other hands, secondary data is collected through journals, books and from any other data
depository banks. This is easy to collect and cheap. After gone through data collection, company
now need to arrange the data and evaluate them so that they can give the needed information to
the firm (Luo, Meier. and Oberholzer-Gee, 2012).
On the basis of qualitative approach, company made a survey and ask the general public
about the undermentioned questions:
1) Do the YELL GROUP consider in application of CSR activities?
a. surely
b. might be

c. less possibility
d. not at all
surely might be less possibility not at all
0
1
2
3
4
5
6
7
8
9
Column B
Theme 1: Company believes in application of CSR
activities
weight
Surely 8
Might be 2
Less possibility 1
Not at all 1
It has been found from the research convened by the YELL GROUP company and most
people are surly wants to opt the CSR policy in the YELL GROUP.
2) In your opinion, is there any role of CSR implementation in accomplishing competitive
advantage?

a. confirmedly agreed
b. Agree
c. can't say
d. Disagree
e. totally disagree
Theme 2: There is a big function of CSR activity in attaining competitive advantage.
Options weight
Confirmedly agreed 6
agree 2
Can't say 1

Disagree 1
Total disagree 0
Most of the people are agreed in attaining competitive advantage. While a few are in a
can't say position and few are disagree.
3) Which CSR activity has mainly evidenced to be of reaching sustainable competitive
advantage?
a. Giving amount of income for charity
b. Improvement of society
c. Providing aid to vulnerable groups
d. Offering most advance services to the clients
1 2 3 4
0
1
2
3
4
5
6
Column D

Theme 3:Giving advanced services to clients is assistive strategy in accomplishing company's
sustainable competitive advantages.
Options Weight
Giving amount of income for charity 5
Improvement of society 3
Providing aid to vulnerable groups 2
Offering most advance services to the clients 1
This has been analysed that the people give their view to the company that the company
need to give advanced services to the clients for the attainment of company's sustainable
development.
4) Which of the below mentioned factors you have apparently noticed in your (YELL GROUP)
organisation?
a. Lack of social activities for workers
b. Little involvement of women employment
c. Little involvement in CSR activity

1 2 3
0
1
2
3
4
5
6
7
Column D
Theme 4: Less participation of women employees is the main issue faced by YELL GROUP
company
Options weight
Lack of social activities for workers 2
Little involvement of women employment 6
Little involvement in CSR activity 4
It has been found from the survey that the company had less interest in recruitment in the
YELL GROUP company. It represents that there is a strong need to work on this so that women
can contribute in generating the revenues and growth to the organisation.
TASK 3
P.5 Analysing research via various techniques:
There are so many tools and techniques which can be used to analyse research. But in the
cited case, company used the qualitative analysis for the better and effective analysis. At the time
of planning the presentation of qualitative data company opted that the data were subjective,
interpretations, copious, holistic, copious, descriptive.
A).It might be recommended that the surveyor base the structures of display of the research
around the classifications or theme which might have developed.

B). The themes or classification might be displayed as sections along with relevant sub-sections.
C). citation may be used to demonstrate and inform or support findings, but this suggested that
the researcher opt the reliability of each citation.
D). Consideration may also be provided to whether on not qualitative data could be represented
in a qualitative form.
The deep research of the qualitative data analysis is done to expose and give the real
picture in front of public and this is done due to the implementing data. Qualitative and
quantitative analysis covers lebelling and coding entire data so that similarities and
dissimilarities can be found. Replies from the unstructured qualitative interview need to be
entered so that data can be coded, counted and analysed in an adequate manner (Khan and Lund-
Thomsen, 2011). The qualitative investigator has no sequence for pre-coding, hence a tool for
identifying and labelling is required to be emerged which is customized for every research- that
is called the content writer. Content analysis could be used if qualitative data gathered via
documentary analysis, observation, focus groups, interviews. As, this a process for the
classification of verbal or behavioural data, for the aim of categorisation, summarisation and
tabulation.
The data is to be analysed through two levels:
1. foundation level or manifest level: a detailed account of data i.e. this is what exactly said,
but no explanation on theories.
2. Greater level or potential level of analysis: There is a need to have the detail
Interpretations which should be concerned to the response
content analysis covers coding and separating data, also cited to as classifying and indexing. The
purpose of context analysis is to create sense of data gathered and point out the important intent,
features and findings.
P.6 Recommendations for data analysis:
Data analysis is a procedure to generate responses to questions via assessment and
interpretation of data. The analytical process includes determining issues, identifying the
accessibility of desired data, determining on which mode of communications are perfect for
responding the questions of interest, implementing the tools and assessing, summarizing and
communicating the outcomes. Analytical results are the outcome of the raw data which is used
by the organisation for assessment (Steurer, Martinuzzi and Margula, 2012). Data analysis also

plays a major role in data quality evaluation by highlighting to data quality issues in a cited
survey. Analysis can impacts on the future enhancement to the survey process. Data analysis is
required for knowing the outcome from surveys, administrative sources.
Now, there are more advantages in the organisations to have the CSR policy. As, it make
the brand image in front of public. And there is also need to have duty for every company to
contribute some of their profit stake in the firm so that social upfront can be strong. CSR
activities now applicable in almost big undertakings. So there is need to develop a strategy for
the effective implementation of CSR policy in the organisation. In Europe, CSR activities have
been convened since 19th century and companies were not concentrating their CSR activities.
Now, a strong law has been formed to regulate CSR activities in UK and Europe. If company
will not follow the CSR norms of the country where they have their operation. then, government
will take strong actions for not fulfilling the CSR in the company. So there is need of opting CSR
in their strategy which company will have to think that without complying CSR, company lose
their identity and face penalty and prosecution as well. YELL GROUP company is opting the
policy of CSR in the company which is mainly concentrating on male employment in the
organisation. There ware a lack of women employment in the organisation and company's policy
on the CSR need to recognised that company mus provide the equal opportunities in the
employment for the women. Company main aim to opt the CSR policy in order to achieve the
sustainable development. YELL GROUP company also give weight to the quantitative approach
as well so that company can provide the simple statements to their stakeholders of most
analytical data. Company's financial statements and other statements which have digits. Then,
company need to analyse the numerical data with the help certain mathematical and statistical
methodology so that such analytical report can give the accurate pictures about company's
performance. Organisations which does not follow CSR policy in their businesses, they certainly
have less goodwill than companies which opt CSR activities. Companies which have CSR
practices are certainly have competitive advantages over the competitors. So this shows the
benefits of opting CSR practices in the business (Boulouta and Pitelis, 2014).
TASK.4
Firms now discover itself in a broader environment which is full of trouble and uncertain.
It is an essential issue that is accurate any myopic thinking. Firms ultimate motive is to make
profit maximisation, but also need to consider the content of corporate social responsibility as a

matter of high importance. No firms can exist without the environment and the income motive
can also be influenced if care is not given to it. It also focus the ethical issue which need to do
with firms values and how the corporate firms linked with the environment(Cláudio and et. al.,
2010).
The social responsibilities covers the business culture and value and how the worker are
treated in the work place. There must not be any doubts, if corporate social responsibility is an
responsibility need from individual firms which could be differ in proportion to the capacity of
firm and the significance of their work on the environment.
As per international scenario, companies which are Multinational get themselves in
dynamic and conflicting area of the high corporate social responsibilities. Economic and political
groups place to make sure that firm are made to get to the social responsibility as one of the
firm's motive. This has make a lot of issues in facing with rules and regulations due to several in
regulations and other environmental modification in various nations and continents. It is advised
that organisation and the environment never be detached and to make the other work, one is
required to act in term of its duty in the domain of responsibilities.
CONCLUSION:
From the above research, it has been found that the there is an urgent need of CSR
activities in an organisation. Company need to opt the CSR policies for getting the competitive
advantages over the competitors. Company also used some tools to evaluate the project planning
via qualitative approach. It also point out the issues of quantitative approach. The CSR concept is
interpreted in organisations based on several aspects in various areas of the world. The corporate
context has an essential role to play in processing the CSR practice. In less developed socio-
economic spaces, although the ecological situation is adverse, the environmental issue linked to
CSR goes over the requirement to use great social standards.

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Online
What is Corporate Social Responsibility?. 2017. [Online]. Available
through:<http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html>.
[Accessed on 31st March 2017].

APPENDICES