A Review of Corporate Social Responsibility Initiatives and Challenges

The content is about Deloitte's efforts to create a socially responsible work environment and its commitment to corporate social responsibility (CSR). It highlights the company's initiatives, such as Eco tips, health days, and awards received for promoting equality and waste management. The analysis section provides a SWOT analysis of Deloitte, identifying its strengths, weaknesses, opportunities, and threats. The conclusion recommends strengthening corporate bonding, improving CSR agency efficiency, adding value-added services, and promoting tele-marketing to increase customer satisfaction.

Running head: CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
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Table of Contents
Introduction....................................................................................................................................2
Background..................................................................................................................................2
Problem Statement.......................................................................................................................3
Objectives of Study......................................................................................................................3
About Company.............................................................................................................................3
Mission and Vision......................................................................................................................3
Methodology...................................................................................................................................5
Corporate Social Responsibility...................................................................................................5
Corporate Social Responsibility at Deloitte.................................................................................6
Analysis and Findings....................................................................................................................7
Conclusion and Recommendation................................................................................................8
Conclusions..................................................................................................................................8
Recommendations........................................................................................................................8
REFERENCES............................................................................................................................10

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Introduction
Background
Deloitte is UK based multinational firm of professional services with its headquarters for
operations in New York City in United States. Deloitte is among the big four firms of accounting
which offers financial advisory, enterprise risk, consulting, tax and audit. Since the company is
working to sustain its position at the top level in whole world. Members of Deloitte helped the
sections of society, people and clients to attain the goals which are remarkable and solve the
problems which are complex and make the progress which are meaningful.
Figure 1 Global Revenue of Deloitte

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This report will analyze the CSR activities of the organization and will also provide the
recommendation regarding CSR activities which should be implemented by Deloitte to have a
positive effect on the environment, communities, employees and consumers, as well as to behave
ethically with the customers and the society and follow spirit of law.
Problem Statement
The problem statement for this study is to examine the activities of Corporate Social
Responsibility of Deloitte and to recommend the ways in which it can improve those
responsibility.
Objectives of Study
 To identify the awareness level regarding the activities of Corporate Social
Responsibility
 To recognize challenges faced by Deloitte while implementing the Corporate Social
Responsibility.
 To identify the time consumed for activating the CSR program.
About Company
Mission and Vision
Deloitte aspires to be benchmark for Excellence and the first choice for every talent and client.
The culture of Deloitte distinguishes the core principles which are succinctly described by shared
values which are timeless.
 Integrity
For Deloitte, nothing is significant that their reputation as well as the behavior with high integrity
level. They demonstrate high commitment to responsible and sustainable practices of business.

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 Excellent value to clients and markets
Deloitte depicts a role which is critical to both client members and capital markets and they
operate more efficiently. This is considered as privilege and requires unrelenting commitment
and constant vigilance.
Figure 2 Deloitte Volunteer Impact Survey
 Commitment towards each other
Business challenges faced by the member fir clients of Deloitte benefit from the thinking which
is multidimensional and complex (Vision, values, and strategy | Deloitte | Global services,

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reports, solutions, and industry insights. 2017). According to them working with employees who
have various distinguished styles of thinking, culture and background make their employees
grow into leaders and better professionals. Competitors of Deloitte are Bin and Company, A T
Kearney, Boston Consulting Group, KPMG, Price Waterhouse Coopers, earnest and Young,
Accenture etc.
Methodology
The two forms of data sources were used for this study:
Primary sources: We had a conversation with employees. We went through information which
was interior to the company
Secondary Sources: We visited and researched the website of the company. We collected
significant PDF files and documents from internet. We gathered the information from magazines
and newspaper.
Corporate Social Responsibility
The social responsibility of corporate is a type of self-regulation of corporate that is integrated
into the model of business. The policy of CSR will function like a mechanism which is self-
regulatory where the business will ensure and monitor its support towards international norms,
ethical standards and law. Resultantly, the business will embrace the responsibility for
influencing the activities on the stakeholders, communities, employees, consumers and
environment and various other members who are part of the public sphere. Also, the businesses
who are focused towards Corporate Social responsibility may promote proactively the interest of
public by providing the encouragement to community development and growth and eliminating
those practices voluntarily which damage the public sphere irrespective of legality (Deloitte

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Consulting SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share
2017).
Corporate Social Responsibility at Deloitte
Deloitte Luxembourg acquired the accreditation for CSR of “Enterprise Socialement
Responsible” from INDR which is an institute to help the organizations integrate their
environmental, societal, social and economic objectives to formulate a work environment which
is socially responsible.
Deloitte created an environment of work that was socially responsible and it committed to
generate a life balance/healthy work inside the organization through various projects like Eco
tips that are distributed all through the building and health days to improve wellbeing and health
of employees in workplace.
Figure 3 CSR at Deloitte
The ministry of equal opportunities in Luxembourg awarded the company with “Plan d’Actions”
Positive accreditation which covered measures to establish the equality in men and women at

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every stage of work life balance and all other conditions like training, remuneration and
recruitment and also through whole organization.
“Prix santé en Entreprise”: The obstacles of corporate social responsibility and health are
ongoing permanently. Many obstacles are lying in que and wait and company may overcome all
(Corporate Social Responsibility achievements | Deloitte Luxembourg | Sustainable
Development | Insights 2017). This accreditation is a recognition and an incentive which depicts
the ways in which Deloitte care or its employees and maintains high levels.
“SuperDrecksKkescht”: This award was given to Deloitte as an accreditation of significant
management of waste program in the year 2010.
Analysis and Findings
SWOT Analysis is technique to analyze the environment, resources and businesses which aid the
organization to identify the ways and methods to operate better and in improved ways than
competition as well as the opportunities which ae available.
o Strength
 The strong competitive position of Deloitte is the key reason for success.
 Deloitte helps the clients to identify the new methods and tools like HR analytics in order
to assess ROI of human capital (Analysis, D. 2017).
o Weaknesses
 Deloitte was involved with issues with the regarding software and hardware system of
payroll in the year 2004 with Unified School District in Los Angeles which led to
tarnishing of the public image of the company and staff getting low pays.
o Opportunities

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 Enterprise management of risk services may grow because of consistent focus over the
management of enterprise with help in client data analysis, privacy needs and data
security.
o Threats
 Smaller firms of audit with low valuation of rate of auction securities may move the
demand towards smaller firms from big four.
Conclusion and Recommendation
Conclusions
If compared with other tax consultant companies, Deloitte has good level of awareness regarding
CSR and high visibility among people. The initiatives of social responsibility are more efficient
to build the brands in market in rural areas instead of commercial advertisement. People do not
have proper choice. If Deloitte is not able to create a positive image a reputation among general
people, Deloitte may lose the potential and existing customers.
Recommendations
 Ensure Strong bonding of Corporate
Corporate bonding is significant tool to create relationship with stakeholder. In few areas, people
are not getting any CSR facilities like rural areas of the company. Therefore, top level
management must concentrate over these issues to reach over the certain area because
satisfaction of customer is the ultimate goal (Janet Foutty new CEO of Deloitte Consulting in
US. 2017).
 Improve the efficiency of agency for CSR activation
Since it is not probable to visit the program by each department respectively, therefore, agency
for CSR must be efficient and effective. Many a times, the respondents of Deloitte claimed about

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no information to them regarding any CSR activity being covered under media. Therefore,
Deloitte must conduct performance review of agency on quarterly basis to ensure accountability.
 Adding various kinds of value added services
It can increase the level of satisfaction in customers. Therefore, the Deloitte must update the
services by offering value added services like RAB control room, Police Control room, Fire
Services, schedule of agro services, health line and airplanes, train, bus.
 Promoting the concept of tele-marketing
People generally feel hesitated and reluctant to talk on phone with unknown people. This type of
marketing may help to raise the level of awareness of activities of CSR of Deloitte.

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REFERENCES
Analysis, D. (2017). Deloitte - Internal Strategic SWOT Analysis. Strategyatheinz.blogspot.in.
Retrieved 7 April 2017, from http://strategyatheinz.blogspot.in/2012/06/deloitte-internal-
strategic-swot.html
Corporate Social Responsibility achievements | Deloitte Luxembourg | Sustainable Development
| Insights. (2017). Deloitte Luxembourg. Retrieved 7 April 2017, from
https://www2.deloitte.com/lu/en/pages/sustainable-development/articles/corporate-social-
responsibility-achievements.html
Deloitte Consulting SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-
Study.Learn.Share.. (2017). MBA Skool-Study.Learn.Share.. Retrieved 7 April 2017, from
http://www.mbaskool.com/brandguide/management-and-consulting/4264-deloitte-
consulting.html
Janet Foutty new CEO of Deloitte Consulting in US. (2017). Consultancy.uk. Retrieved 7 April
2017, from http://www.consultancy.uk/news/3032/janet-foutty-new-ceo-of-deloitte-consulting-
in-us

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Vision, values, and strategy | Deloitte | Global services, reports, solutions, and industry insights .
(2017). Deloitte Bulgaria. Retrieved 7 April 2017, from
https://www2.deloitte.com/bg/en/pages/about-deloitte/articles/vision-values-strategy.html