Corporate Social Responsibility Assignment 2022

CORPORATE SOCIAL RESPONSIBILTY 0
Corporate Social Responsibility
September 26
2019
Student’s Details-

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Abstract
Corporate Social Responsibility (CSR) is typically regarded as the responsibility or the duty of
the company that needs to be fulfilled by keeping in mind the interest of the stakeholders being
concerned. The stakeholders can be the society, employees and the government. CSR is crucial
for the business as it helps the company to undertake sustainable operations and is related to
business ethics which is concerned with the assurance of ethical code of conduct that is needed to
be followed within the organization. CSR not only maintains the sustainable business but also
helps in the satisfaction of needs of employees and society. For the control of the activities of the
company and ensuring the ethical code of conduct, every company is needed to have a good
corporate governance which is characterized by the governing body that initiates the policies,
rules and guidelines for the effective control of the organizational members. For this assignment,
secondary data is utilized through the journal articles, website sources of the companies and
academic books. The results of the assignment are helpful in the determination of CSR
framework by taking into consideration the legal, economical, ethical and philanthropic
responsibility of the organization and analyzing the similarities and omissions being made with
respect to United Nations Sustainability Development Goals.
Keywords: Corporate Social Responsibility (CSR), Business Ethics, UN SDGs, Corporate
Governance, Philanthropy, Legal Responsibility, Economic Responsibility, Ethical
Responsibility

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Contents
Introduction......................................................................................................................................3
Firm 1: Sime Dar by Properties.......................................................................................................3
Firm 2: Sunway Group....................................................................................................................5
Firm 3: SP Setia...............................................................................................................................6
Firm 4: IOI Properties Group..........................................................................................................7
Firm 5: UEM Sunrise.......................................................................................................................8
Similarity.......................................................................................................................................10
Omissions......................................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
Corporate social responsibility(CSR) is regarded as the duty or obligation of the business process
towards the society in order to place a positive impact on the society through engaging in the
philanthropic and ethical oriented practices for fulfilling the societal goals (Calvo & Calvo,
2018). Business ethics is considered as the moral principles that the businesses follow towards
the sustainability of all the stakeholders (Chell, et al., 2016). Further, corporate governance refers
to the policies or the rules that are designed by the companies for controlling the activities of the
entire organization (Larcker & Tayan, 2015). The report will discuss the CSR of five firms and
their similarities and omissions with respect to UN sustainability development goals of the five
firms selected. In this report CSR framework is discussed by making use of Carrol’s model
which takes into account the legal, economic, ethical and philanthropic responsibility of the
organization. The report highlights the Carroll’s model of five firms and identifies whether the
selected firms follow the UN SDGs and similarities in the Corporate Social Responsibility and
also omissions in the sustainability goals.
Firm 1: Sime Darby Properties
Carroll’s model described as corporate social responsibility of the firm in terms of economic,
legal, ethical and philanthropic duties of the firm by taking into consideration the United Nations
sustainability development goals (Carroll, 2016). The model specifically determines four
components which are economic, legal, ethical and philanthropic. These components are taken
into account and linked with United Nations Sustainability Development Goals for analyzing the
firm’s sustainability position.
Economic Responsibility
Economic responsibility relates to the responsibility of the company to earn the desired profit.
Moreover, it is the fundamental obligation and also main reason for the company’s existence
(Jensen & Rosas, 2019). A company is expected to earn a sustainable profit then only it can
serve the needs of employees, investors and shareholders. Sime Darby is meeting UN SDGs 8
which is decent work and economic growth as the company is able to increase the profitability of

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the company by serving the investors, customers and vendors. The company has made the
identification of the areas that had led to continued success of the business through meeting the
economic demand for the next 3-5 years (Sime Darby, 2018)
Legal Responsibility
Legal responsibility relates to meeting the laws and regulations of a company in order to create a
better impact on the society. The business has to adhere with the legal compliances for fulfilling
the needs of the societal stakeholders and producing the products that legally complied (Kim, et
al., 2017). By reviewing the corporate governance of Sime Darby Properties, it can be analyzed
that company has Board that looks after the legal compliances of the company to ensure social
responsibility. Also, the company is meeting the UN SDGs 16 Peace Justice and Strong
Institutions through undertaking various initiatives for meeting the legal compliances.
Ethical Responsibility
The companies are expected to make the policies and standards that are required to be followed
by the members of the organization for maintaining an ethical behavior into the workplace. A
company can abide by the ethics by respecting the ethical principles that are being laid down by
the society (Rabi, et al., 2018). For meeting the ethical responsibility of the company, Sime
Darby has been promoting transparency and integrity within the company to ensure ethical
business behavior. Also, the company checks the accountability and balances of the company.
The company’s transparency can be seen from the fact that the company has given the
stakeholders to exercise their rights by having a true information about the company.
Philanthropic Responsibility
A company makes philanthropic efforts by indulging into the discretionary activities. For
meeting the philanthropic responsibility of the company, the companies make charitable efforts
and make fair participation into the social activities (Carroll, 2015). Sime Darby is able to make
philanthropic contributions for the welfare of the communities by building worship places and
helping poor and indigenous groups. The company has made donations to ComChest for the
welfare of the community under National Council of Social Services, Singapore (SimeDarby
Properties, 2014).

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Firm 2: Sunway Group
Sunway meets the corporate social responsibility towards the society and also makes
engagements with the stakeholders. Also, the company has made efforts for the public safety
through safety regulations and enhanced community investment. By the use of the CSR
framework the responsibilities of the company towards the society is discussed as below:
Economic Responsibility
The company has corporate vision of heading towards success by ensuring the organizational
cultures and taking the organization towards the path of success through increasing productivity.
By making economic sustainability, the company is expected to be amongst the top 3
construction companies of Malaysia (Prospects, 2018). It is being observed that Sunway Group
has been making engagements with the stakeholders such as shareholders, investors and business
partners in order to meet the UN SDGs 8 which is ‘decent work and economic growth’.
Legal Responsibility
Sunway Group, for being the top companies of Malaysia has been making due legal obligations
and complying with legal requirements for the concerned construction industry (Yusoff & Lau,
2016). The company is making sufficient contributions into the health and safety of people by
complying with the required legal proceedings and thereby meeting ‘Good Health and Wellbeing
Goal’ of UN SDGs 3. Also, environmental obligations and regulations are also complied for the
purpose of increased protection of environment.
Ethical Responsibility
Sunway Group is meeting the goal 17 of UN SDGs which is ‘Peace, Justice and Strong
Institutions’ that can be understood by the fact that the company fulfills the ethical duties
through the development of business conduct to be transparent. Further, the company has ethical
code of conduct for the safeguarding the rights of the employees and also embracing a culture
into the workplace through diversity, respect and equality in all decisions. The company has
availed their ethical responsibility by exercising human rights relating to child labor, safe
workplace, quick grievance procedure, fair wage rate and physical assault (Sunway Construction,
2019).

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Philanthropic Responsibility
Also, the company is making efforts in the light of the philanthropy by serving communities of
public and private sectors. Also, Sunway Construction has undertaken programs such as the
IFTAR for the welfare of the unprivileged communities by providing them one-time meal and
thereby fulfilled their philanthropic responsibility and also encouraging employees to make
efforts for contributing in the social cause.
Firm 3: SP Setia
The corporate vision of SP Setia is to make the business sustainable in all of its operations and
creating an outstanding property for all communities and enhancing their lives. The company
high level of corporate governance structure and the Board of Directors such as CEO and CFO
provide overall directions and plan the initiatives for the sustainability of the business
(Ramasamy & Hussin, 2015). The following are the components of CSR model describes as the
company:
Economic Responsibility
For meeting the economic responsibility of the company, SP Setia has been making innovations
and leveraging the technological aspects in order to improve the sustainable economic
performance. Through this, the company has enhanced their performance of business through
increased customer satisfaction ensuring long-term profitability (Muttakin, et al., 2015). SP Setia
has undertaken survey for the analyzation of buyer’s needs and in order to make strategies for
coping with the changing market conditions and thereby ensuring economic sustainability.
Legal Responsibility
SP Setia has effective auditing team which not only controls the operations but is also
responsible for the fulfilling of compliances for the legal requirements and accountability
standards. The company is fulfilling the legal responsibility through meeting accounting
standards and meeting the necessary compliances. In the light of Malaysian Code of Corporate
Governance, the company has corporate governance framework meeting all the regulations
which creates value to the concerned stakeholders of the company (Iumpur, 2014).

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Ethical Responsibility
SP Setia has been following the By Laws which includes the Professional Business conduct and
also adhering to the International Ethics Standards (SP Setia, 2017). Also, the company has
major focus on empowering the team and creating an ethical environment at the workplace and
also fulfills their ethical responsibility by transparency, integrity and ethical behavior guided by
the robust corporate governance structure. Also, the company’s corporate governance seeks to
promote ethics in the legal matters and also ensure that the leadership team is ethical and leading
to a productive outcome.
Philanthropic Responsibility
The company believes in the welfare of the residents of the country, employees and as well as
the communities in order to protect the natural environment and thereby meeting the
sustainability goal 3 in UN SDGs which is ‘Good Health and Well-Being’. The company has
been making contributions in caring school programs where the company focuses on cultivating
the future of children. The company has moral and ethical values for the multi-cultural
communities.
Firm 4: IOI Properties Group
IOI Properties have been heading towards the sustainable operations for the business that has
positive impact on the society, economy and also on the environment. The company has
sustainable governance and also have Corporate Social Responsibility framework for the
sustainable operations (Yan , 2015).
Economic Responsibility
IOI Properties Group has ensured the quality and reliable of the product in deliver value and
maintaining sustainable economic growth of the company. The company has fulfilled their
economic responsibility by earning sustainable profit through providing value to the customers
and meets United Nations Sustainability Development Goal 8 which is ‘Decent Work and
Economic Growth’. The company has been satisfying the customers by undertaking various
strategies. The company has been taking the surveys of the customers and taking feedback

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regarding the services. However, the results of these surveys have helped in the revision of
business strategies and meeting the expectations of the customers by making improvements into
the services which has ultimately helped the company to maintain the economic sustainability.
Legal Responsibility
The company has been able to make sustainable business through making due adherence to
regulatory compliances regarding the environment and safety. The company through its
transgenerational mission has made necessary fulfillments to the legislations and regulations.
Also, the company meets the formalities that are prescribed by the government within the legal
framework and fulfilling the legislations for adhering with safety compliances.
Ethical Responsibility
IOI Properties have ethical code of conduct encouraging the diversity and the right to equal
opportunity for the workers at the workplace. Also, the company has ethical regulations and
business conduct and required legislations for the purpose of maintaining integrity and
transparency (IOI Properties , 2018). Also, the company has an effective whistleblowing strategy
for the controlling of the breach pertaining to Ethical Code of Conduct for ensuring the
legitimacy and equality in the employee rights. The company believes in collaborating working,
sharing of mutual trust and promoting non-discrimination.
Philanthropic Responsibility
The company has taken community initiatives for ensuring welfare and taking steps towards
community development. It can be noted that the company has fulfilled their philanthropic
responsibility through making voluntary contributions towards the community for the earning of
the socio-economic benefits. This has created positive social impact and the major focus is on the
community investment and community initiatives. The company has focused upon community
amenities by promoting neighborhood communities and township developments that are highly
preferred by communities. Moreover, the company has mission of not only building the
properties but also creating the vibrant communities by designing healthy and sustainable
standard of living.

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Firm 5: UEM Sunrise
UEM Sunrise has the corporate vision which says ‘Building communities for the future with you
and for you’ that upholds the philosophy of creating sustainability through increased welfare of
the employees and society. The company believes in the linking of strategy with the
sustainability for the purpose of attaining a sustainable growth of the company that benefits the
people and the society.
Economic Responsibility
UAEM Sunrise creates an economic value through ensuring business dealings that are compiled
by the Government taxes which ultimately attracts investment and enhances economic activity.
Also, the company makes fair deals with the suppliers and vendors that maintained the
sustainability of the company. The company meets the UN SDGs 8 for fulfilling the economic
responsibility of the company. Also, the company is considered as the master developer of
Iskandar Puteri which has created huge investment for the shareholders and has also led to
increased financial performance of the company. This ultimately has provided increased
opportunity of business growth (UEMSunrise, 2019).
Legal Responsibility
The company makes them legally responsible by contributing in the regulations of occupational
safety and environment management. Along with the team of quality managers the company has
complied with the regulatory framework for the ensuring of occupational safety and hygiene.
The safety and the public policies are met regularly for the acting within the legal framework and
ensuing the health and the hygiene factors of the workers. Also, the company makes fair
engagement with the Government and meets the requirements or compliances to fulfill the legal
responsibility. This is undertaken through the formal meetings and performance reports and it
also supports the initiatives of the Government in order to create engagement.
Ethical Responsibility
UEM sunrise has ethical code of conduct where it declares that if any person is found guilty for
violating the ethical standards, then strict actions will be taken after the investigation of all the
allegations (UEM Sunrise, 2018). Also, the company has specifically given the whistle blowing

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channels for the benefit of the workers and the managers. Dealings of the company upholds high
level of trust and integrity which has ultimately helped the company in gaining the trust of the
suppliers. Also, the company has encouraged a whistle blowing policy for the welfare of the
employees and maintaining high level of ethics into the organization through emails, in writing
to Chairmen or Auditing team and in person to the Human Resource Capital (Abidin, et al.,
2019).
Philanthropic Responsibility
In the light of philanthropy, the company has undertaken support initiatives and made efforts for
the welfare of community and reduce the environmental impact from the operations. One of the
initiatives of UEM is PINTAR program which promotes the development of schools for
achieving student’s outcomes. It has promoted Educational Support Programs including the
social issues and the company also makes contributions for community engagement through
supporting them by local events and encouraging the standard of living of the communities that
are underprivileged. Apart from this, the company’s events were also based upon the social
issues and prevention of various factors affecting the health of the communities (Macpherson,
2019).
Similarity
From the above analysis of corporate social responsibility of the five firms, it can be analyzed
that all the five firms are fulfilling the UN SDGs 8 for improving the economic performance of
the company. As it can be observed that all firms have goal of increased economic benefit as it is
the main reason for the existence of the organization and the sustainable goal will lead the
company towards the success. Whereas, it can be seen that UN SDGs 16 is almost adopted by all
the firms as it helps in the maintenance of the ethical behavior into the organization and also
helps in the drawing the ethical environment which ensures that the employees are following the
ethical code of conduct. Apart from this, it can be noted that all the five firms have been making
contribution towards the society and also giving due importance to the environmental factors
which meets the UN SDGs 3 ‘Good Health and Wellbeing’. Thus, the companies are making
their organizations sustainable by ensuring the health and safety of the workers and meeting all

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the necessary legal compliances relating to these factors which thereby helps in the meeting of
UN SDGs 16 through acting within the framework of law.
Omissions
Among all the five firms, some firms have fulfilled the UN SDGs 11 which is ‘Sustainable Cities
and Communities’ while some companies have omitted the same goal. The goal is crucial for the
maintenance of enhancement in the serving of the needs of communities and also acting as the
responsible company fulfilling all the necessary obligations towards the environment. Further,
UN SDGs 16 is adopted by the few firms but the same is avoided by few companies. The goal is
adopted by Sime Darby for the purpose of ensuring ethical behavior into the workplace and also
making sure that the employees are not violating the ethical code of conduct. However, there are
many such goals which are avoided by all the firms but which are necessary for sustainable
development which is UN SDGs 6 ‘Clean Water and Sanitation’. This goal is avoided by all the
firms but it is crucial for maintaining the environmental sustainability and also maintaining
ensuring fair contribution towards the sustainable business. Also, ‘Reduced Inequalities’ UN
SDGs 10 is omitted by all five companies but it is observed that it is important for the internal
management of the company as it can ultimately lead to decreased job satisfaction due to
discrimination within the workplace. Further, as all the companies are of construction and
property based, it is essential for them to meet the ‘Life on Land’ UN SDGs 15 for making sure
that the company is protecting the land and is avoiding harmful elements that could degrade the
land. Thus, all these goals can precisely be helpful in the maintaining long term environmental,
social and economical sustainability but are omitted by many companies in many cases.
Conclusion
To conclude, it can be said that corporate social responsibility is crucial for the company to
undertake the actions that are fulfilling to the interest of the stakeholders of the company. Also, it
is being provided by ethical code of conduct prescribed by business ethics and corporate
governance to control the activities of Board of Governors for the overall sustainability of the
company. Here, the assignment focuses on the corporate social responsibility of the five firms
being selected for making the analysis. In the entire discussion, Corporate Social Responsibility

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(CSR) framework is used by utilizing the four terms which are legal responsibility, economic
responsibility, ethical responsibility and philanthropic responsibility. Further, it is being
observed that can be said that all the five firms have fulfilled their corporate social responsibility
in their relative manner. However, there are differences in the sustainability goals that are
adopted by the companies which are depending upon the company’s core values and ability to
maintain sustainability for attaining long-term profits. Therefore, the analysis is successful in the
identification of the social responsibilities of the companies and the way the companies
undertake for the meeting of the sustainability goals.

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