Impact of Corporate Strategy on Sales and Profitability: A Case Study on H&M

This presentation focuses on analyzing the impact of corporate strategy on the sales and profitability of H&M. It includes a case study on H&M, exploring the concept of corporate strategy, factors influencing sales and profits, and the influence of corporate strategy on H&M's performance.

Corporate Strategy and Governance

Table of Content
• Introduction
• Corporate Governance and Responsibility
• Purpose and significance of research
• Literature Review
• Research methodology
• Gantt Chart
• References

Corporate strategy refers to the direction as well as the initiatives taken by a firm in order to
ensure their sustainability in marketplace. This is basically a strategical tool which is used by
company so as to gain a strategic and competitive edge over rivals at market. H&M has
adopted online product selling as their corporate strategy, so that they can increase their sales
and profits in market place. But, since from last few years, the profits and sales of them is
continuously reducing.
Introduction

Cont...
Background of H&M
H&M was found within 1947 by Erling Persson. It is a multinational retail brand
dealing within clothing sector. This organisation is specially recognised for fast-
fashion clothing and owing to this, it has become one of the leading brands having
its presence in over 62 countries with more than 4,500 outlets (De Vries and et. al.,
2015).

Purpose and significance of research
The primary reason behind choosing the impact of corporate strategy on sales and
profitability of H&M is that, organisation has faced huge loss in their revenue,
sale and profits of because of the corporate strategies used by them.

Cont...
Research Aim
“To analyse the impact of corporate strategy on sales and profitability. A case study
on H&M.”

Cont...
Research Objectives
To understand the concept of corporate strategy.
To evaluate different factors which affect sales and profits of H&M.
To identify influence of corporate strategy on sales and profits of H&M.

Cont...
Research Questions
 What is the concept of corporate strategy?
 What are the different factors which affect sales and profits of H&M.
 What are the influence of corporate strategy on sales and profits of H&M.

Literature Review
Concept of corporate strategy
As per the point of view of Thompson and McLarney, (2017), corporate strategy is
a system associated to the rules, regulations, policies and practices performed by
organisation, so that they can manage the performance of their organisation.

Cont...
Different factors which influence of corporate strategy on sales and profits of
H&M.
According to the perspective of Henninger and et. al. (2017), sale and profits of
organisation can be enhanced by using some specific corporate strategies in their
functioning. It is analysed that, organisations having proper corporate strategies
in their operations are more likely to attract the customers and also make some
interest for them in customer;s mind.

Cont...
Influence of corporate strategy on sales and profits of H&M.
As per the views of Christ, Burritt and Varsei (2017), corporate strategy use to play
a huge impact on sales and profit of an organisation. The corporate strategy used
by H&M was to sell their products with the use to online tools.

Research methodology
Research methodology refers to the methods by which information is gathered from
a number of sources. There are two methods of collecting data, namely, primary
and secondary data. In this research both the methods are used to collect data.

Gantt Chart

References
De Vries, K. and et. al., 2015. Sustainability or profitability? How communicated
motives for environmental policy affect public perceptions of corporate
greenwashing. Corporate Social Responsibility and Environmental
Management. 22(3). pp.142-154.
Maas, K., Schaltegger, S. and Crutzen, N., 2016. Integrating corporate
sustainability assessment, management accounting, control, and reporting.
Journal of Cleaner Production. 136. pp.237-248.

Thank You